At a Glance
- Tasks: Manage and optimise marketing campaigns while collaborating with top media companies.
- Company: Join Bally's Interactive, a leading global casino-entertainment company.
- Benefits: Enjoy annual leave, bonuses, health insurance, and wellness allowances.
- Other info: Be part of a diverse team that values learning and innovation.
- Why this job: Kickstart your career in digital marketing with hands-on experience and growth opportunities.
- Qualifications: No prior experience needed; just a passion for data and problem-solving.
The predicted salary is between 30000 - 42000 £ per year.
Join to apply for the Digital Media Data Executive role at Bally\'s Interactive
Overview
Bally\'s Corporation is a global casino-entertainment company with a growing omni-channel presence. It currently owns and manages 15 casinos across 10 states, a golf course in New York, a horse racetrack in Colorado, and has access to OSB licenses in 18 states. It also owns Bally\'s Interactive International, formerly Gamesys Group, a leading, global, online gaming operator, Bally Bet, a first-in-class sports betting platform, and Bally Casino, a growing iCasino platform.
We sit within the Acquisition team, with our primary focus being on running and optimising new user acquisition campaigns for a range of websites that are operated by Bally’s. The Paid Media team run the paid advertising campaigns across several categories – including direct display deals, programmatic, video, and social media. We are a highly ambitious team and are always striving for the best performance possible using the most efficient processes. Working as a team and in collaboration with the leading companies in this continuously evolving sector, we learn, we share, and we grow together.
So, what will you be doing?
- Owning the full range of tasks involved in the end-to-end running of a selection of marketing campaigns within the team to ensure they are performing as effectively as possible.
- Setting up Paid Media campaigns including coordinating creative assets and tracking URLs.
- Implementing ongoing changes to live campaigns to ensure they are running as efficiently as possible.
- Liaising with media companies (such as Meta and Google) to ensure effective and accurate delivery of our campaigns.
- Performing analysis of live or historical campaigns to detect trends in the data with a view to improving the performance of current and future campaigns.
- Working with our in-house design team to develop new ad creative.
- Communicating campaign performance and any learnings to the team and senior stakeholders on a regular basis.
And what are we looking for?
- This is an entry-level role, so no previous marketing experience is necessary. If you have a natural grasp of numbers, like making evidence-based decisions and are results-driven then this is a great opportunity to learn all about display marketing in an ambitious environment.
- Have strong aptitude for data analysis.
- Possess good working knowledge of Microsoft Excel, experience with Pivot Tables is needed.
- Have excellent attention to detail.
- Be a natural, methodical problem solver.
- Be a highly effective and clear communicator, both verbally and in writing
- Be focused and highly organised.
This Is What You\'ll Get
Different benefits packages are tailored to fit each location, but here’s a taste of what may be on offer:
- Annual leave
- Annual bonus
- Pension plan
- Health insurance
- Company share scheme
- Volunteering days
- Home office allowance
- Wellness or Gym allowance
DNA / Values
At Bally’s Interactive, we are driven by a set of core values that we like to call our DNA. We strive to embody our DNA and keep them at the heart of everything we do!
We are Always Ready to embrace change, adapt, and do what it takes to delight our customers. We believe that You Make the Difference, which is what gives our players the best experience and keeps them coming back. We are All One Team, looking out for each other, respecting diversity while connecting through a common purpose. Our teams are Learning Every Day by showing constant curiosity and the drive to learn from successes, mistakes, new experiences, and the people around us. At Bally’s we Love to Lead by thinking differently, seeking innovation, and always looking for ways to raise our game.
Equal Opportunities
At Bally’s Interactive, we are committed to promoting equal opportunities in employment and working conditions. Diversity, Equity and Inclusion are important to us, and we encourage a culture where everyone can be themselves at work. We believe passionately that employing a diverse workforce is central to our success, this is our superpower.
We do not discriminate against employees or job applicants on the basis of race, colour, nationality, ethnic or national origin, age, sex or sexual orientation, gender reassignment, religion or belief, marital or civil partner status, pregnancy or maternity, political opinion or disability.
Seniority level
- Entry level
Employment type
- Full-time
Job function
- Design, Art/Creative, and Information Technology
Industries
- Gambling Facilities and Casinos
Digital Media Data Executive employer: Bally's Interactive
Bally's Interactive is an exceptional employer, offering a dynamic work environment where innovation and collaboration thrive. With a strong focus on employee growth, the company provides tailored benefits, including health insurance, wellness allowances, and opportunities for volunteering, all while fostering a culture of diversity and inclusion. As part of a highly ambitious team in the exciting gaming sector, you'll have the chance to learn and develop your skills in digital media marketing, making a meaningful impact from day one.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Media Data Executive
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching Bally's Interactive and their campaigns. Show us that you understand our values and how you can contribute to the team. Tailor your answers to reflect our focus on data-driven decisions!
✨Tip Number 3
Practice your communication skills! Whether it's verbal or written, being clear and concise is key. We want to see that you can effectively share your ideas and insights, especially when discussing campaign performance.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows us you’re genuinely interested in joining our ambitious team.
We think you need these skills to ace Digital Media Data Executive
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Digital Media Data Executive role. Highlight any relevant skills, especially your knack for data analysis and attention to detail, as these are key for us at Bally's.
Show Your Passion:Let your enthusiasm for digital media and marketing shine through in your application. We love candidates who are eager to learn and grow, so don’t be shy about sharing your interest in the industry!
Be Clear and Concise:When writing your application, keep it straightforward and to the point. We appreciate clear communication, so make sure your ideas come across effectively without unnecessary fluff.
Apply Through Our Website:For the best chance of success, apply directly through our website. This way, we can easily track your application and ensure it gets the attention it deserves. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Bally's Interactive
✨Know Your Numbers
Since this role involves a strong aptitude for data analysis, brush up on your numerical skills. Be prepared to discuss how you would use data to make evidence-based decisions in marketing campaigns.
✨Familiarise Yourself with Paid Media
Get a good grasp of what paid media campaigns entail. Research different platforms like Google and Meta, and think about how you would coordinate creative assets and tracking URLs for effective campaign management.
✨Showcase Your Problem-Solving Skills
Be ready to share examples of how you've approached challenges methodically. Think of situations where you've had to analyse data or improve processes, as this will resonate well with the team’s focus on efficiency.
✨Communicate Clearly
As a highly effective communicator, practice articulating your thoughts clearly and concisely. Prepare to discuss campaign performance and learnings, as communication is key in this collaborative environment.
