Digital Media Campaign Executive

Who We Are

Bally\’s Corporation is a global casino-entertainment company with a growing omni-channel presence. It currently owns and manages 15 casinos across 10 states, a golf course in New York, a horse racetrack in Colorado, and has access to OSB licenses in 18 states. It also owns Bally\’s Interactive International, formerly Gamesys Group, a leading, global, online gaming operator, Bally Bet, a first-in-class sports betting platform, and Bally Casino, a growing iCasino platform.

With 10,600 employees, the Company\’s casino operations include approximately 15,300 slot machines, 580 table games and 3,800 hotel rooms. Upon completing the construction of a permanent casino facility in Chicago, Bally\’s will own and/or manage 15 casinos across 10 states. Bally’s also has rights to developable land in Las Vegas post the closure of the Tropicana.

Well, what about the team?

We sit within the Acquisition team, with our primary focus being on running and optimising new user acquisition campaigns for a range of websites that are operated by Bally’s.

The Paid Media team run the paid advertising campaigns across several categories – including direct display deals, programmatic, video, and social media. We are a highly ambitious team and are always striving for the best performance possible using the most efficient processes. Working as a team and in collaboration with the leading companies in this continuously evolving sector, we learn, we share, and we grow together.

So, what will you be doing?

• Owning the full range of tasks involved in the end-to-end running of a selection of marketing campaigns within the team to ensure they are performing as effectively as possible.
• Setting up Paid Media campaigns including coordinating creative assets and tracking URLs.
• Implementing ongoing changes to live campaigns to ensure they are running as efficiently as possible.
• Liaising with media companies (such as Meta and Google) to ensure effective and accurate delivery of our campaigns.
• Performing analysis of live or historical campaigns to detect trends in the data with a view to improving the performance of current and future campaigns.
• Working with our in-house design team to develop new ad creative.
• Communicating campaign performance and any learnings to the team and senior stakeholders on a regular basis

And what are we looking for?

• This is an entry-level role, so no previous marketing experience is necessary. If you have a natural grasp of numbers, like making evidence-based decisions and are results-driven then this is a great opportunity to learn all about display marketing in an ambitious environment.
• Have strong aptitude for data analysis.
• Possess good working knowledge of Microsoft Excel, experience with Pivot Tables is needed.
• Have excellent attention to detail.
• Be a natural, methodical problem solver.
• Be a highly effective and clear communicator, both verbally and in writing
• Be focused and highly organised.

This Is What You\’ll Get

Different benefits packages are tailored to fit each location, but here’s a taste of what may be on offer:

• Annual leave
• Annual bonus
• Pension plan
• Health insurance
• Company share scheme
• Volunteering days
• Home office allowance
• Wellness or Gym allowance

DNA / Values

At Bally’s Interactive, we are driven by a set of core values that we like to call our DNA. We strive to embody our DNA and keep them at the heart of everything we do!

We are Always Ready to embrace change, adapt, and do what it takes to delight our customers. We believe that You Make the Difference, which is what gives our players the best experience and keeps them coming back. We are All One Team, looking out for each other, respecting diversity while connecting through a common purpose. Our teams are Learning Every Day by showing constant curiosity and the drive to learn from successes, mistakes, new experiences, and the people around us. At Bally’s we Love to Lead by thinking differently, seeking innovation, and always looking for ways to raise our game.

Equal Opportunities

At Bally’s Interactive, we are committed to promoting equal opportunities in employment and working conditions. Diversity, Equity and Inclusion are important to us, and we encourage a culture where everyone can be themselves at work. We believe passionately that employing a diverse workforce is central to our success, this is our superpower.

We do not discriminate against employees or job applicants on the basis of race, colour, nationality, ethnic or national origin, age, sex or sexual orientation, gender reassignment, religion or belief, marital or civil partner status, pregnancy or maternity, political opinion or disability.

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