Performance Creative Strategist

Location: London (Farringdon), 4 days per week in office

Contract: Full-time, permanent

Reports to: Head of Creative Strategy

Why this role

Creative is now the single biggest lever in paid social performance. Meta estimate that creative accounts for 50-80% of an outcome event. At Ballpoint, creative strategy is at the core of what we do. We need someone who can turn customer insight into high-volume creative briefs that sell. Briefs grounded in customer psychology, structured as hypotheses, tested through weekly sprints, and refined based on what the data says works. We're also building something new. Ballpoint is an AI-native agency. We're building internal tools that assist with the operational side of creative strategy. This role works closely with those tools every day, helping us produce more creative experiments per week than most agencies manage in a month, and shaping how those tools develop. If you're excited by the intersection of creative thinking and AI-powered workflows, this is the job.

Who you are

• You understand that a rough, native-looking ad with the right message will outperform polished creative almost every time.
• You care about what works. You're willing to abandon ideas that don’t.
• You're a strong copywriter.
• You understand customer psychology: why people buy, what stops them, and how to speak to someone differently depending on where they are in their awareness of the problem.
• You're comfortable with volume. You'll be producing creative briefs across multiple clients, each one a distinct experiment with a clear hypothesis.
• Creative diversity is what drives scale: genuinely different ads reaching genuinely different people.
• You're curious about AI tools and excited to use them as a way to work faster and smarter.
• You'll be a core user of our internal creative AI systems, and you'll help us make it better.

What you'll do

• Write creative briefs across Ballpoint's full client portfolio, each structured as an experiment with a clear hypothesis.
• Use Ballpoint's internal AI tools to produce briefs at high volume while maintaining strategic quality.
• Contribute to weekly sprint planning: reviewing results, identifying patterns, and writing hypotheses for the next round of experiments.
• Analyse creative performance to understand what's working, what's failing, and why.
• Build and maintain customer frameworks: jobs to be done, catalysts, awareness stages, habits and anxieties.
• Shape the development of our AI-powered creative strategy tools through daily use and feedback.

What you bring

• 2+ years writing creative briefs for paid social (agency, freelance, or in-house at a fast-growth brand), and another 3+ years in a creative/marketing role more generally - probably as a copywriter or designer.
• Strong copywriting ability. You can write ads that convert.
• Understanding of customer psychology and how to turn insights into messaging that sells.
• Social-first thinking. You understand how people actually consume content on Meta, TikTok, and other platforms.
• Comfort with data. You don't need to be an analyst, but you should be able to read results and adjust your approach accordingly.
• Experience with and genuine enthusiasm for AI tools in a creative workflow.

What would make you wrong for this

• You think every ad should be beautifully on-brand above all else.
• You're precious about your ideas and resistant to killing work that isn't performing.
• You want to work on one or two accounts and go deep rather than working at volume across many.
• You're not interested in learning new tools or changing how you work.

Package

• £50,000–£60,000 salary (depending on experience).
• £1,500 tech budget.
• Enhanced parental leave.
• Work from anywhere days.
• Monthly socials and regular team lunches.
• Quarterly wellness budget and gym contributions.
• Annual offsite (usually somewhere in Europe).