Digital Marketing Performance Manager in Worcester

Ballards LLP is a forward-thinking firm of chartered accountants based in Droitwich, Worcester, and Birmingham. Known for its modern approach and dedication to outstanding client service, Ballards delivers a wide range of accountancy services to organisations across a variety of sectors.

As part of continued business growth, we are expanding our marketing team and are looking for a Digital Marketing Performance Manager to join us at our Worcester office and help accelerate customer acquisition, engagement and revenue across our digital channels.

You’ll own the planning, execution and optimisation of performance marketing activity across paid and organic channels, ensuring efficient spend and strong ROI. Working closely with our digital agency, you’ll lead campaigns across paid search, paid social, display and programmatic channels, while overseeing the performance and ongoing development of group websites.

About the role

As Digital Marketing Performance Manager, you\’ll play a key role in developing our marketing automation capabilities, introducing the right tools and technology to support scalable, insight-driven marketing. Working alongside the Marketing Director and wider team, you’ll help shape new strategies as part of a newly forming marketing function.

• Planning, executing and optimising performance marketing campaigns across paid search, paid social, display, programmatic and retargeting channels
• Leading website maintenance, development and performance across group websites, including ongoing optimisation and content refresh
• Managing digital marketing budgets, forecasting spend and optimising ROI
• Analysing performance data and translating insights into actionable improvements
• Developing and testing audience strategies, creative variations, landing pages and conversion funnels
• Collaborating with creative, content, web and analytics teams to improve conversion rates and user experience
• Managing relationships with media agencies, ad platforms and technology partners
• Leading A/B testing initiatives across ads, landing pages and messaging
• Monitoring industry trends, platform updates and competitor activity to identify growth opportunities
• Ensuring accurate tracking, attribution and reporting across all performance channels
• Presenting performance insights, results and recommendations to senior stakeholders
• Leading marketing automation initiatives, deploying appropriate technology including CRM, data sourcing, project management, analytics and campaign tools

About you

• Proven experience in a digital performance or paid media role
• Strong hands-on knowledge of paid search, paid social, display and programmatic marketing
• Experience managing and optimising website performance, traffic and conversion
• A solid understanding of analytics, tracking, attribution and performance reporting
• Experience leading or implementing marketing automation and marketing technology solutions
• Confidence working with agencies, platforms and external partners
• Strong testing and optimisation skills, including A/B testing and conversion rate optimisation
• The ability to collaborate effectively across creative, content, technical and commercial teams
• Excellent communication skills, with experience presenting insights to senior stakeholders
• A proactive, curious mindset with a passion for performance, innovation and continuous improvement

About the rewards

• Hybrid and flexible working
• 25 days annual leave, plus bank holidays
• Cycle to Work Scheme
• Life Assurance
• Flexible Holiday Purchase Scheme
• Enhanced Family Pay – maternity, paternity, parental, and compassionate leave
• Employee Assistance Programme – 24/7 confidential helpline as well as online support

If you’re excited by the opportunity to make a real impact and help shape a growing marketing team, we’d love to hear from you.

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