London Sales & Events Manager

London Sales & Events Manager

London Full-Time 36000 - 60000 Β£ / year (est.) No home office possible
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At a Glance

  • Tasks: Drive event sales and manage the full event journey across our London venues.
  • Company: Join Balfour Winery, a family-run, award-winning business known for warm hospitality.
  • Benefits: Flexible working hours, opportunity to work in beautiful venues, and a supportive team environment.
  • Why this job: Be part of creating memorable experiences and building strong client relationships.
  • Qualifications: 5+ years in hospitality and event management with a focus on sales.
  • Other info: Diverse and inclusive workplace with opportunities for personal and professional growth.

The predicted salary is between 36000 - 60000 Β£ per year.

London-based, working across our three London venues with visits to Balfour Winery a few times per month. Monday-Friday, 9:00am-5:30pm, with flexibility to work evenings and weekends for events and weddings (5 out of 7 days).

Reporting To: Head of Events & Sales - Amie Rozan

The Role: This is an exciting opportunity for an experienced Sales & Events Manager to join Balfour Winery, a family-run, award-winning business rooted in warm hospitality and memorable experiences. You will be responsible for driving event sales and managing the full event journey across our London sites, working closely with venue teams and the winery events team to deliver seamless, standout events.

Key Responsibilities:

  • Drive private dining, corporate event, and wedding sales through proactive outreach and inbound enquiries.
  • Manage events end-to-end, from first enquiry through to delivery.
  • Build strong client relationships to encourage repeat business and referrals.
  • Manage guest communications across booking platforms including Design My Night, Tripleseat, and Booking Hound (experience preferred).
  • Upsell venue features and additional services to maximise revenue.
  • Host site visits, create bespoke proposals and contracts, and manage CRM data accurately.
  • Collaborate with venue teams, operations, marketing, and finance to ensure smooth delivery and invoicing.
  • Keep online listings, photos, and promotions up to date.
  • Ensure venues are fully prepared for every event.
  • Represent the Balfour brand at showcases and industry events.

About You:

  • At least 5 years' experience in hospitality and event management.
  • Proven experience in sales, reservations, and events management.
  • Commercially minded, proactive, and revenue-focused.
  • A strong communicator who builds rapport quickly with clients and teams.
  • Highly organised, detail-driven, and calm under pressure.
  • Passionate about hospitality, family-led values, and delivering exceptional guest experiences.
  • Always looking for ways to improve processes, performance, and team success.

We welcome applications from a diverse range of individuals and will consider any reasonable adjustments to enable candidates to perform as well as possible during the recruitment process, please email kerry@balfourhospitality.com with any requests.

London Sales & Events Manager employer: Balfour Hospitality

Balfour Winery is an exceptional employer, offering a vibrant work culture that prioritises warm hospitality and memorable experiences across its three London venues. With a focus on employee growth, the company provides opportunities for professional development in event management while fostering a supportive environment that values family-led principles. The flexibility of working hours and the chance to engage with clients in a dynamic setting make this role particularly rewarding for those passionate about the hospitality industry.
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Contact Detail:

Balfour Hospitality Recruiting Team

StudySmarter Expert Advice 🀫

We think this is how you could land London Sales & Events Manager

✨Tip Number 1

Network like a pro! Attend industry events and connect with people in the hospitality scene. You never know who might have a lead on your dream job or be looking for someone just like you.

✨Tip Number 2

Show off your personality! When you get the chance to meet potential employers, let your passion for hospitality shine through. Share your experiences and how you can bring value to their team.

✨Tip Number 3

Follow up after interviews! A quick thank-you email can go a long way. It shows you're keen and keeps you fresh in their minds as they make their decision.

✨Tip Number 4

Apply directly through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at Balfour.

We think you need these skills to ace London Sales & Events Manager

Event Management
Sales Skills
Client Relationship Management
Proactive Outreach
Communication Skills
Organisational Skills
Attention to Detail
Revenue Maximisation
CRM Data Management
Collaboration
Hospitality Knowledge
Problem-Solving Skills
Flexibility
Process Improvement

Some tips for your application 🫑

Show Your Passion for Hospitality: When writing your application, let your love for hospitality shine through! Share experiences that highlight your commitment to creating memorable events and exceptional guest experiences. We want to see your personality and enthusiasm!

Tailor Your Application: Make sure to customise your CV and cover letter for the Sales & Events Manager role. Highlight relevant experience in event management and sales, and don’t forget to mention any specific tools you’ve used, like Design My Night or Tripleseat. We appreciate a personal touch!

Be Clear and Concise: Keep your application straightforward and to the point. Use bullet points where possible to make it easy for us to read. We’re looking for clarity in your communication, so make sure your skills and experiences stand out!

Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re proactive and keen to join our team!

How to prepare for a job interview at Balfour Hospitality

✨Know Your Venues Inside Out

Before the interview, make sure you’re familiar with Balfour's three London venues. Research their unique features and recent events they've hosted. This will help you demonstrate your enthusiasm and understanding of the brand during the conversation.

✨Showcase Your Sales Skills

Prepare specific examples of how you've driven sales in previous roles. Think about successful strategies you've implemented for private dining or corporate events. Be ready to discuss how you can apply these skills to boost event sales at Balfour.

✨Build Rapport with Your Interviewers

As a Sales & Events Manager, building relationships is key. During the interview, focus on connecting with your interviewers. Ask them about their experiences at Balfour and share your passion for hospitality to create a warm atmosphere.

✨Be Ready to Discuss Event Management

Expect questions about your event management process. Prepare to talk through how you handle everything from initial enquiries to post-event follow-ups. Highlight your organisational skills and ability to stay calm under pressure, as these are crucial for the role.

London Sales & Events Manager
Balfour Hospitality
Location: London
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