London Sales & Events Manager

London Sales & Events Manager

Full-Time 36000 - 60000 Β£ / year (est.) No home office possible
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At a Glance

  • Tasks: Drive event sales and manage unforgettable experiences across our London venues.
  • Company: Join Balfour Winery, a family-run, award-winning business known for warm hospitality.
  • Benefits: Flexible working hours, dynamic team environment, and opportunities for professional growth.
  • Why this job: Be part of creating memorable events and building lasting client relationships.
  • Qualifications: 5+ years in hospitality and event management with strong sales skills.
  • Other info: Diverse workplace welcoming all applicants and committed to exceptional guest experiences.

The predicted salary is between 36000 - 60000 Β£ per year.

Overview

Balfour at St Barts | Balfour at Bow | The Bull & The Hide

London-based, working across our three London venues with visits to Balfour Winery a few times per month. Monday-Friday, 9:00am-5:30pm, with flexibility to work evenings and weekends for events and weddings (5 out of 7 days).

Reporting To

Head of Events & Sales - Amie Rozan

The Role

This is an exciting opportunity for an experienced Sales & Events Manager to join Balfour Winery, a family-run, award-winning business rooted in warm hospitality and memorable experiences. You will be responsible for driving event sales and managing the full event journey across our London sites, working closely with venue teams and the winery events team to deliver seamless, standout events.

Key Responsibilities

  • Drive private dining, corporate event, and wedding sales through proactive outreach and inbound enquiries
  • Manage events end-to-end, from first enquiry through to delivery
  • Build strong client relationships to encourage repeat business and referrals
  • Manage guest communications across booking platforms including Design My Night, Tripleseat, and Booking Hound (experience preferred)
  • Upsell venue features and additional services to maximise revenue
  • Host site visits, create bespoke proposals and contracts, and manage CRM data accurately
  • Collaborate with venue teams, operations, marketing, and finance to ensure smooth delivery and invoicing
  • Keep online listings, photos, and promotions up to date
  • Ensure venues are fully prepared for every event
  • Represent the Balfour brand at showcases and industry events

About You

  • At least 5 years’ experience in hospitality and event management
  • Proven experience in sales, reservations, and events management
  • Commercially minded, proactive, and revenue-focused
  • A strong communicator who builds rapport quickly with clients and teams
  • Highly organised, detail-driven, and calm under pressure
  • Passionate about hospitality, family-led values, and delivering exceptional guest experiences
  • Always looking for ways to improve processes, performance, and team success

We welcome applications from a diverse range of individuals and will consider any reasonable adjustments to enable candidates to perform as well as possible during the recruitment process.

London Sales & Events Manager employer: Balfour Hospitality

Balfour Winery is an exceptional employer that prides itself on its family-run ethos and commitment to warm hospitality, making it a fantastic place for the London Sales & Events Manager to thrive. With a focus on employee growth and a collaborative work culture, team members are encouraged to develop their skills while delivering memorable experiences across our three vibrant London venues. The flexibility of working hours, combined with the opportunity to engage in exciting events and weddings, ensures a rewarding and dynamic work environment.
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Contact Detail:

Balfour Hospitality Recruiting Team

StudySmarter Expert Advice 🀫

We think this is how you could land London Sales & Events Manager

✨Tip Number 1

Network like a pro! Attend industry events and connect with people in the hospitality scene. You never know who might have a lead on your dream job or be looking for someone just like you.

✨Tip Number 2

Show off your personality! When you get the chance to meet potential employers, let your passion for hospitality shine through. Share your experiences and how you can bring value to their team.

✨Tip Number 3

Follow up after interviews! A quick thank-you email can go a long way. It shows you're genuinely interested and keeps you fresh in their minds as they make their decision.

✨Tip Number 4

Apply through our website! We love seeing applications directly from candidates who are excited about joining our family. Plus, it gives you a better chance to stand out!

We think you need these skills to ace London Sales & Events Manager

Event Management
Sales Strategy
Client Relationship Management
Proactive Outreach
Communication Skills
Organisational Skills
Attention to Detail
Revenue Maximisation
CRM Management
Collaboration
Hospitality Knowledge
Problem-Solving Skills
Flexibility
Process Improvement

Some tips for your application 🫑

Show Your Passion: When writing your application, let your passion for hospitality and events shine through. We want to see that you’re not just looking for a job, but that you genuinely care about creating memorable experiences for guests.

Tailor Your CV: Make sure your CV is tailored to the role of Sales & Events Manager. Highlight your relevant experience in hospitality and event management, and don’t forget to mention any specific achievements that demonstrate your sales skills.

Be Clear and Concise: Keep your application clear and to the point. We appreciate well-structured applications that are easy to read. Use bullet points where necessary to make your key achievements stand out.

Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re proactive and keen to join our team!

How to prepare for a job interview at Balfour Hospitality

✨Know Your Venues Inside Out

Before the interview, make sure you’re familiar with Balfour at St Barts, Balfour at Bow, and The Bull & The Hide. Understand their unique offerings and how they cater to different events. This knowledge will help you demonstrate your enthusiasm and ability to drive sales effectively.

✨Showcase Your Sales Skills

Prepare specific examples of how you've successfully driven event sales in the past. Be ready to discuss your proactive outreach strategies and how you’ve built strong client relationships that led to repeat business. This will show that you’re not just experienced but also results-driven.

✨Demonstrate Your Organisational Skills

Since the role requires managing events end-to-end, come prepared with examples of how you’ve handled multiple events simultaneously. Highlight your attention to detail and how you keep everything organised, especially under pressure. This will reassure them that you can handle their busy schedule.

✨Be Ready to Discuss Collaboration

The job involves working closely with various teams, so be prepared to talk about your experience collaborating with operations, marketing, and finance. Share examples of how you’ve worked together to ensure smooth event delivery and maximised revenue, showcasing your team spirit and communication skills.

London Sales & Events Manager
Balfour Hospitality
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