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- Tasks: Drive online sales and enhance our Wine Club through innovative digital marketing strategies.
- Company: Join Balfour Winery, a leading English wine producer in the stunning Kent countryside.
- Benefits: Competitive salary, staff discounts, and a beautiful vineyard work environment.
- Why this job: Be part of a prestigious winery and make a real impact on our digital presence.
- Qualifications: Proven digital marketing experience with a focus on ecommerce and analytics.
- Other info: Opportunity for professional development with WSET qualifications and a friendly team.
The predicted salary is between 36000 - 60000 £ per year.
About Balfour Winery
Set in the heart of the Kent countryside, Balfour Winery is one of the UK’s leading producers of English wine. With innovation, sustainability and authenticity at our core, we pride ourselves on creating exceptional wines and experiences for our customers. As our direct-to-consumer channel continues to grow, we\’re looking for a driven, hands on Ecommerce/Digital manager to join our marketing team and take our online sales and Wine Club to the next level.
The Role
We seek an experienced e-commerce marketing expert with a history of driving web sales in the drinks business ideally, or luxury goods retail business. The most important qualities required for this exciting role is the ability to create website content which has a clear commercial approach to sales, preparing and executing social media advertising to drive sales through all relevant channels, as well as communicating with our existing winery followers both online and at the winery. As part of this role the applicant needs to take responsibility for driving sales through guests coming to the winery, both social and corporate.
This will require a knowledge and skill in executing marketing material, both digital and visual that leads to retail wine sales and wine club memberships. In 2025 70,000 visitors will come to the winery as part of our wine tourism activities.
This role requires a hands-on, practical approach with relevant experience and vision to achieve our goals. Entrepreneurial flair for sales marketing both online and at the winery is important.
Qualifications & Experience
Required:
- Strong track record in digital marketing, with hands-on experience across Programmatic, Paid Social, and PPC.
- Proven ability to deliver growth and measurable results within a fast-paced, high-performing ecommerce environment.
- Confident managing significant paid advertising budgets and optimising spend for maximum impact.
- Strong analytical mindset, able to take an evidence-led approach to digital performance.
- Proficiency with web analytics tools (e.g. Google Analytics 4).
Desirable:
- An interest in wine and a willingness to learn; we’re happy to support your development with WSET qualifications.
- Experience with Amazon advertising and marketplace management.
- Experience with email marketing platforms
- A creative eye, with experience briefing and guiding digital assets.
What We Offer
- Competitive salary, dependent on experience
- A unique opportunity to be part of a prestigious English winery
- Staff discounts on wines and experiences
- The chance to work in a beautiful vineyard setting with a small, friendly, and driven team
How To Apply
To apply, please send your CV and a short cover letter outlining your suitability for the role to kerry@balfourhospitality.com
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Ecommerce/Digital Marketing manager employer: Balfour Hospitality
Contact Detail:
Balfour Hospitality Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Ecommerce/Digital Marketing manager
✨Tip Number 1
Get to know Balfour Winery inside out! Research their wines, values, and marketing strategies. This will help you tailor your approach and show them you're genuinely interested in the role.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral.
✨Tip Number 3
Show off your skills! Prepare a mini portfolio showcasing your past digital marketing successes, especially in e-commerce. Highlight any campaigns that drove sales or engagement in the drinks or luxury goods sectors.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining the team at Balfour Winery.
We think you need these skills to ace Ecommerce/Digital Marketing manager
Some tips for your application 🫡
Craft a Compelling CV: Your CV is your first impression, so make it count! Highlight your digital marketing experience, especially in e-commerce and the drinks or luxury goods sectors. Tailor it to show how your skills align with what Balfour Winery is looking for.
Write a Personalised Cover Letter: Don’t just send a generic cover letter. Take the time to personalise it for Balfour Winery. Mention why you’re excited about the role and how your entrepreneurial flair can help drive their online sales and Wine Club growth.
Showcase Your Analytical Skills: Since they’re looking for someone with a strong analytical mindset, be sure to mention any experience you have with web analytics tools like Google Analytics 4. Share specific examples of how you've used data to drive results in past roles.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s a great way to ensure your application gets the attention it deserves, and we can’t wait to see what you bring to the table!
How to prepare for a job interview at Balfour Hospitality
✨Know Your Wine
Since Balfour Winery is all about exceptional wines, it’s crucial to brush up on your wine knowledge. Familiarise yourself with their products and the wine-making process. This will not only show your genuine interest but also help you connect with the team during the interview.
✨Showcase Your Digital Skills
Prepare to discuss your hands-on experience with digital marketing tools like Google Analytics 4, PPC, and social media advertising. Bring examples of past campaigns you've managed, focusing on how you drove sales and engagement. This will demonstrate your ability to deliver measurable results.
✨Be Ready for Creative Discussions
Balfour Winery values creativity in marketing. Think of innovative ideas for content creation and social media strategies that could elevate their online presence. Be prepared to share these ideas during the interview to showcase your entrepreneurial flair.
✨Understand Their Audience
Research Balfour Winery's target market and their existing customer base. Understanding who they are selling to will help you tailor your responses and show that you can effectively communicate with both online followers and guests at the winery.
