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For Companies At a Glance
- Tasks: Drive online wine sales and optimise digital marketing strategies.
- Company: Balfour Winery, a pioneering English wine producer with a vibrant culture.
- Benefits: Competitive salary, hands-on role, and a chance to work in a dynamic environment.
- Why this job: Join a passionate team and make a real impact on ecommerce growth.
- Qualifications: 5+ years in Ecommerce with a focus on revenue growth and digital marketing.
- Other info: Work from the winery 3 days a week, close to London.
The predicted salary is between 36000 - 60000 ÂŁ per year.
ABOUT BALFOUR
At Balfour Winery, weâve always done things our own way. We planted vines in Kent when English wine was still considered a gamble. We built a winery that welcomes tens of thousands of visitors a year. We believe English wine deserves confidence, ambition and a lot of personality. Entrepreneurial spirit and optimism run through everything we do. We back ourselves. We move quickly. We plant first. Now weâre looking for someone to bring that same energy to our ecommerce channel.
MAIN PURPOSE
This is a commercial, handsâon role responsible for driving online wine sales across Balfour's directâtoâconsumer channels. The Ecommerce Manager will own performance across paid media (Meta, PPC, programmatic), website optimisation and marketing automation. You will be accountable for revenue growth, conversion rate, customer acquisition cost and repeat purchase. This is not a coordination role. Itâs executional. You will build campaigns, optimise funnels, analyse data and make decisions. Youâll be goalâfocused and commercially sharp. Our wines have stories. Your job is to make sure those stories convert.
RESPONSIBILITIES
- Website & Trading
- Own the performance of Balfour's DTC website.
- Improve conversion rate, AOV and customer lifetime value.
- Paid Media & Acquisition
- Plan and execute Meta advertising strategy (Facebook & Instagram), PPC campaigns (Search, Shopping, Display) and programmatic.
- Manage budgets with clear ROAS and CAC targets.
- Marketing Automation & CRM
- Support email marketing and automation platform (e.g. Klaviyo or similar).
- Build lifecycle journeys: welcome, repeat purchase, reactivation, Wine Club upsell.
- Develop audience segmentation based on behaviour and purchase data.
- CrossâFunctional Collaboration
- Work closely with brand, content, hospitality and production teams.
- Align digital campaigns with product launches and winery activity.
- Ensure compliance with UK alcohol marketing and age verification regulations.
EXPERIENCE & REQUIREMENTS
- Minimum 5 years' experience in Ecommerce, with direct responsibility for revenue growth.
- Proven track record of scaling online sales in a DTC or premium brand environment.
- Strong handsâon experience with:
- Meta Ads Manager
- Google Ads
- Programmatic platforms
- Shopify or similar CMS
- Google Analytics
- Email marketing / marketing automation platforms (e.g. Klaviyo)
WHAT SUCCESS LOOKS LIKE
- Significant growth in online wine revenue.
- Improved conversion rate and acquisition efficiency.
- Clear reporting and confident decisionâmaking.
HOW TO APPLY
Please send your CV along with a cover letter explaining:
- Why you want to join Balfour Winery
- Your experience growing ecommerce revenue
- A campaign youâve delivered that drove measurable results
- How you would approach scaling our online wine sales
To: Toalannah@balfourwinery.com
Competitive salary DOE
Ecommerce Marketing Manager in Staplehurst employer: Balfour at Bow
Contact Detail:
Balfour at Bow Recruiting Team
StudySmarter Expert Advice đ¤Ť
We think this is how you could land Ecommerce Marketing Manager in Staplehurst
â¨Tip Number 1
Get to know Balfour Winery inside out! Research their wines, values, and recent campaigns. This way, when you chat with them, you can show off your passion and understanding of their brand.
â¨Tip Number 2
Network like a pro! Connect with current or former employees on LinkedIn. A friendly chat can give you insider info and maybe even a referral, which can really boost your chances.
â¨Tip Number 3
Prepare for the interview by thinking about how you can drive online sales for Balfour. Bring specific ideas to the table, like innovative marketing strategies or ways to optimise their website. Show them you mean business!
â¨Tip Number 4
Donât forget to apply through our website! Itâs the best way to ensure your application gets seen. Plus, it shows youâre serious about joining the team at Balfour Winery.
We think you need these skills to ace Ecommerce Marketing Manager in Staplehurst
Some tips for your application đŤĄ
Show Your Passion for Wine: When you're writing your cover letter, let your love for wine shine through! Share why Balfour Winery excites you and how that passion can translate into driving online sales. We want to see your enthusiasm for the product!
Be Specific About Your Experience: In your CV, donât just list your previous roles; highlight specific achievements in ecommerce. Talk about the campaigns you've executed, the revenue growth you've driven, and the tools you've mastered. Weâre looking for concrete examples that showcase your skills!
Tailor Your Application: Make sure your application speaks directly to the job description. Use keywords from the listing, like 'conversion rate' and 'customer acquisition cost', to show us you understand the role and its responsibilities. This helps us see how you fit into our team!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. Itâs the best way for us to receive your application and ensures you donât miss any important updates. Plus, it shows youâre keen on joining our team at Balfour Winery!
How to prepare for a job interview at Balfour at Bow
â¨Know Your Numbers
Before the interview, brush up on key metrics related to ecommerce performance. Be ready to discuss conversion rates, customer acquisition costs, and revenue growth strategies. This shows youâre not just familiar with the concepts but can also apply them effectively.
â¨Showcase Your Campaigns
Prepare to talk about specific campaigns you've executed in the past. Highlight measurable results and what you learned from them. Balfour Winery is looking for someone who can drive online sales, so demonstrating your hands-on experience will set you apart.
â¨Understand the Brand
Dive deep into Balfour Wineryâs story and values. Familiarise yourself with their wines and the unique selling points of their products. Showing genuine enthusiasm for the brand will resonate well with the interviewers and demonstrate your fit for the role.
â¨Be Ready to Collaborate
Since this role involves cross-functional collaboration, think of examples where youâve successfully worked with other teams. Whether itâs aligning digital campaigns with product launches or working with content creators, having these stories ready will highlight your teamwork skills.