Sales Assistant in Crawley

At Balfe’s it’s all about people. And bikes! It’s the passion, energy and enthusiasm of all of our colleagues throughout the business, which makes Balfe’s a great place to work. Joining Balfe’s means you’ll be working with like-minded people, and you will have opportunities to develop your skills and experience, and plenty of career progression if you want it.

Sales Assistants help customers identify and purchase products they require / desire. Sales Assistant duties include selling, restocking and merchandising. The goal is to provide high class customer service and to increase the company’s customer base, growth and revenue through sales maximisation.

Responsibilities & Duties will include:

• Ensure high levels of customer satisfaction through excellent sales service.
• Welcome and greet customers as they enter the store, providing a friendly and inviting atmosphere for all cycling enthusiasts.
• Assist customers with puncture repairs, offering expert advice and support.
• Handle customer inquiries about products, services, and repairs in a professional and knowledgeable manner.
• Provide accurate quotations for repairs and products, ensuring transparency in pricing.
• Book repair work for the workshop with customers, both over the phone and in-store, ensuring clear communication of timelines and expectations.
• Maintain outstanding store condition and visual merchandising standards to enhance the shopping experience.
• Ensure the store is fully stocked and well-organized, making it easy for customers to find what they need.
• Answer the shop phone and address any queries, including updating customers on their orders.
• Recommend and display items that match customer needs and promote additional sales opportunities.
• Inform customers of shop promotions and special offers to encourage purchases.
• Manage point-of-sale processes efficiently, ensuring accurate transactions and customer receipts.
• Actively participate in receiving and organizing deliveries, ensuring that stock levels are maintained.
• Keep up to date with product information using the online tools and training provided, enhancing your ability to assist customers effectively.
• Conduct end-of-day cleaning duties to maintain a tidy and welcoming store environment.
• Follow all company policies and procedures to ensure consistent and professional operations.
• Work in a safe and efficient manner, adhering to all health and safety policies and procedures.
• Engage in company training plans provided in-house and by suppliers, as coordinated by management, to enhance your skills and knowledge.

Experience & Qualifications:

• Previous experience in retail or customer service is preferred, particularly in a cycling-related environment.
• Basic mechanical knowledge or experience in bike servicing is an advantage.
• Strong communication and interpersonal skills, with the ability to build rapport with customers.
• Ability to work in a fast-paced environment and handle multiple tasks effectively.
• Strong organisational skills and attention to detail.
• Basic computer skills, including experience with point-of-sale systems.
• A passion for cycling and a desire to learn more about products and services.

This job description is not exhaustive and will be subject to periodic review. It may be amended to meet the changing needs of the business. The post-holder will be expected to participate in this process, and we would aim to reach an agreement on any changes.

Our Values

• Passion: We live and breathe cycling, and we’re here to inspire a lifelong love of riding in every cyclist.
• Knowledge: We share our expertise to empower every rider with the confidence to enjoy every journey.
• Community: Cycling connects us all, and we foster a welcoming space where every rider belongs.
• Teamwork: No egos. Just collaboration. Working together to support our customers and each other.
• Honesty: Trust is everything. We’re always open, transparent and committed to doing the right thing.