At a Glance
- Tasks: Lead day-to-day marketing activities and shape effective campaigns.
- Company: Join Balaena, a rapidly growing maritime group in the UK.
- Benefits: Hands-on leadership role with opportunities for creativity and growth.
- Other info: Dynamic environment with travel opportunities across various locations.
- Why this job: Make a real impact on how we connect with customers and partners.
- Qualifications: Experience in marketing leadership and strategic insight required.
The predicted salary is between 49500 - 60500 £ per year.
Head of Marketing, based in Falmouth with travel to Group sites
Are you a practical, commercially minded Head of Marketing who thrives when leading day-to-day marketing activity?
If you are, this is a hands-on leadership role for someone who can bring structure, pace and creativity to a fast-moving, engineering-led business.
You will help turn our commercial ambition into clear, consistent and effective marketing activity across campaigns, content, digital communications, events, sales support and brand delivery.
Who are we?
Balaena is one of the UKs most ambitious maritime groups, with operations spanning Gibraltar, Padstow, Tyne, Birkenhead and Falmouth.
You will be joining at a time of real growth and change, helping shape how the business presents itself to customers, partners, employees and the wider market.
What you will be doing?
With our Chief Marketing Officer, you will bring strategic insight and leadership to organise, create and bring your commercial minds together as trusted partners helping to shape the direction of the business.
Delivering the Group marketing strategy developed alongside our Chief Marketing Officer.
Head of Marketing in Falmouth employer: Balaena
Balaena Tyne is an exceptional employer, offering a dynamic work environment where you can significantly impact supplier development and operational improvement in the maritime sector. With a strong focus on personal growth, financial security, and work-life balance, employees benefit from comprehensive health support, generous leave policies, and the opportunity to collaborate with industry experts in a fast-paced, project-led setting. Join us in contributing to national resilience and sustainability while enjoying a fulfilling career in a supportive and innovative culture.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing in Falmouth
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Balaena and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Balaena are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Balaena on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Balaena. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Marketing in Falmouth
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Balaena. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Balaena:Show us that you’ve done your homework! In your application, briefly mention what you admire about Balaena’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Balaena
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Balaena will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Balaena, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
