At a Glance
- Tasks: Create engaging legal content and collaborate on innovative marketing campaigns.
- Company: Join a global law firm known for its diverse and inclusive culture.
- Benefits: Enjoy a hybrid work model, competitive salary, and professional growth opportunities.
- Other info: Be part of a dynamic team that values diversity and inclusion.
- Why this job: Make an impact by translating complex legal concepts into accessible content.
- Qualifications: Qualified lawyer with strong writing and collaboration skills.
The predicted salary is between 40500 - 49500 £ per year.
The Content & Campaigns Knowledge Manager sits within the Content & Campaigns team and brings legal expertise to the development of high-quality, client-facing content. Working collaboratively with campaign managers, content specialists, business development professionals and lawyers, the role translates complex legal and regulatory developments into engaging thought leadership, campaign content and client communications that strengthen the firm's market profile and support strategic growth initiatives.
The role combines legal subject-matter expertise with content development, ensuring that marketing content is technically accurate, commercially relevant and aligned with client needs. Reporting to the Associate Director – Strategy & Campaigns, the Content & Campaigns Knowledge Manager helps shape content priorities and contributes to the development and delivery of the firm's content and campaign strategy.
Main Responsibilities:
- Develop and draft client-facing thought leadership, articles, white papers, legal updates, campaign assets and other marketing content.
- Partner closely with colleagues across the Content & Campaigns team to support the planning and execution of integrated marketing campaigns.
- Monitor legal, regulatory and market developments and identify opportunities for thought leadership, client engagement and campaign activation.
- Work with the Associate Director and Content & Campaigns team to agree content priorities, campaign themes and strategic content initiatives.
- Collaborate with lawyers, sector and practice teams and business development professionals to develop compelling content aligned with firm priorities and client needs.
- Ensure content is legally accurate, technically robust and written in a clear, accessible and engaging manner.
- Develop content resources and reusable assets that can be leveraged across campaigns, digital channels, events, client training and business development activity.
Skills and Experience:
- Qualified lawyer with strong legal research, drafting and editorial skills and a digital-first mindset.
- Demonstrated experience developing thought leadership, publications or other client-facing content.
- Ability to translate complex legal concepts into practical, commercially-focused content for external audiences.
- Strong collaboration and influencing skills, with the ability to work effectively across marketing, business development and legal teams.
- Experience contributing to content planning, campaign development and strategic marketing initiatives.
Key relationships include:
- Communications and Marketing teams
- Business Development teams
- BDMC end-to-end functions
Baker McKenzie empowers clients to compete in the global economy. We provide comprehensive and practical legal advice that cuts through complexity with clear, actionable guidance. Our people represent diverse cultures and jurisdictions, combining local know-how with international expertise to ensure your business thrives across borders.
Baker McKenzie is an Equal Opportunity Employer. We are committed to promoting diversity and inclusion for all. Our unique international culture is reflected in the drawing together of a worldwide family of individuals from diverse cultures and backgrounds in all of our offices. We encourage the best people - regardless of race, religion or belief if any, gender, gender identity, disability, sexual orientation or age - to fulfill their professional aspirations with us. We are committed to ensuring an inclusive and accessible experience for all candidates.
Content & Campaigns Knowledge Manager in Belfast employer: Baker&McKenzie
Baker McKenzie is an exceptional employer, offering a dynamic hybrid work environment in Belfast that fosters collaboration and innovation. With a strong commitment to diversity and inclusion, employees are encouraged to grow professionally while contributing to impactful legal content that shapes the firm's strategic initiatives. The supportive culture and focus on employee development make it a rewarding place for those seeking meaningful careers in legal marketing.
StudySmarter Expert Advice🤫
We think this is how you could land Content & Campaigns Knowledge Manager in Belfast
✨Get Involved in Law Societies
Join local law societies and attend their events – they're often a goldmine for networking and job opportunities in the legal field. Plus, it’s a great way to meet other budding lawyers and experienced solicitors who could provide vital insights and connections.
✨Tap into Online Legal Communities
Don’t underestimate the power of online platforms like LinkedIn and specific legal forums. Get active in discussions or share your thoughts on recent legal developments – this not only builds your visibility but also showcases your passion and knowledge in law.
✨Attend Career Fairs and Workshops
Look out for career fairs and workshops specifically focused on law. Many law firms, including Baker&McKenzie, will be scouting for fresh talent, so bring your A-game and don’t shy away from making a memorable impression.
✨Leverage Your University’s Career Services
If you’re still in university or have recently graduated, latch onto your career services! They often have connections with law firms looking for graduates and can guide you through the application process tailored for the legal sector.
We think you need these skills to ace Content & Campaigns Knowledge Manager in Belfast
Some tips for your application 🫡
Highlight Your Legal Knowledge:When applying for a full-time role in legal services at Baker&McKenzie, make sure to demonstrate your understanding of key legal principles and areas of law relevant to the position. Include any specific coursework, modules, or certifications, like LPC or BPTC qualifications, that showcase your legal expertise directly on your CV.
Showcase Your Research Skills:In the legal field, strong research skills are crucial. Use your application to illustrate how you've utilised these skills in past studies or work experiences – whether that's through past internships or significant projects. Mention any legal databases or tools you’re proficient in, as this can give you an edge.
Tailor That Cover Letter!:Your cover letter is your chance to shine! Make it personal by expressing your genuine interest in Baker&McKenzie and the specific role of Content & Campaigns Knowledge Manager. Talk about why you want to be part of their team, how your unique experiences align with their values, and why you’re passionate about the legal sector.
Stay Formal but Friendly:While we all know the legal world can be pretty formal, don’t be afraid to let a bit of personality shine through in your written application. Use a respectful tone, but feel free to inject a little warmth; this approach can help you stand out and show you're a great fit for Baker&McKenzie’s culture!
How to prepare for a job interview at Baker&McKenzie
✨Know Your Legal Principles
Brush up on foundational legal principles relevant to the specific area of law you’re applying for, whether it’s corporate, criminal, or family law. We might get asked situational questions to test your knowledge, so being articulate about key concepts will make you stand out.
✨Be Ready for Case Studies
Full-time legal roles often involve case studies during interviews. Prepare to analyse a hypothetical case and discuss your approach to it. Practising this with a peer or mentor can help us refine our reasoning and articulate a solid legal argument.
✨Show Off Your Research Skills
As legal professionals, strong research skills are a must. Have examples ready of how you've effectively used legal databases or conducted thorough legal research in your past experiences. It's a great way to demonstrate your readiness for the role at Baker&McKenzie.
✨Exude Professionalism and Confidence
In the legal field, professionalism is key. During the interview, we should maintain good eye contact and communicate clearly to show that we’re not just knowledgeable, but also confident. This can make a positive impression on your potential colleagues at Baker&McKenzie.
