At a Glance
- Tasks: Drive growth strategy and lead marketing for our innovative direct mail platform.
- Company: Join a market leader in direct mail solutions with a commitment to sustainability.
- Benefits: Enjoy a full employee benefits package, including health cash plan and life assurance.
- Other info: Dynamic office environment with opportunities for professional growth and development.
- Why this job: Be part of a fast-growing team and make a real impact in the marketing world.
- Qualifications: Proven experience in sales and marketing with a passion for client relationships.
The predicted salary is between 31500 - 38500 £ per year.
Salary: Dependant on Experience
Benefits: Full employee benefits package (see below)
Working hours: 9:00-17:00 Monday to Friday — Office based or Hybrid
Established in 1995, bakergoodchild is an independent, privately-owned mailing house based in Birmingham. We’ve grown organically into a market leader in direct mail, print, data and postal solutions, handling every stage of a campaign in-house – from creative and data through to print, fulfilment and despatch. We work with businesses across the UK and overseas, including organisations in regulated sectors, and hold accreditations such as ISO27001, Cyber Essentials Plus, ISO14001 and FSC certification. Our people, our technology and our commitment to sustainability are what set us apart.
About frankk: frankk is our fast-growing, self-serve online Direct Mail platform. Through API connections and ongoing integration with leading third-party systems, frankk is bringing direct mail up to speed with other marketing channels – giving clients the ability to define their targeting, upload or build artwork, personalise their message and deploy campaigns across a range of formats. The platform also supports genuine programmatic delivery, drawing data from multiple platforms and CRMs to trigger the right message at the right moment within a wider customer journey. As with everything we do, frankk is built and run entirely in-house, from development through to final delivery.
The Role: This is a pivotal, senior appointment in frankk’s growth journey. Working closely with the Senior Leadership Team, you’ll take ownership of the existing growth strategy – shaping, evolving and driving it forward. We have ambitious plans for the platform, and we’re looking for someone tenacious and hungry to help us realise them. It’s a role that calls for a rare combination of commercial drive and genuine attention to detail. You’ll split your time between promoting the platform – through marketing, social media and industry events – and working hands‑on with clients, from converting inbound leads to growing existing accounts.
Key Responsibilities:
- Partner with the SLT to develop and take ownership of frankk’s growth strategy.
- Lead marketing activity for the platform and wider business, including social media and content.
- Represent frankk at industry events, building the platform’s profile in the market.
- Work with the wider team to convert inbound PPC leads into new business.
- Identify and develop cross-sell opportunities into the existing bakergoodchild client base.
- Act as the primary point of contact for frankk clients, managing onboarding and ongoing account relationships.
- Nurture and grow client relationships over time, ensuring long‑term retention and satisfaction.
You’ll report into the Director of Client Services and sit within the wider Client Services team.
Health Cash Plan, Life Assurance
Head of Sales & Marketing - frankk employer: bakergoodchild
At bakergoodchild, we pride ourselves on being an excellent employer that fosters a dynamic and innovative work culture. As the Head of Growth & Marketing for our direct mail platform, you will benefit from a collaborative environment that encourages creativity and professional development, with ample opportunities for growth within the company. Located in a vibrant area, we offer unique advantages such as flexible working arrangements and a strong focus on employee well-being, making it a rewarding place to advance your career.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Sales & Marketing - frankk
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for bakergoodchild and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like bakergoodchild are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with bakergoodchild on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at bakergoodchild. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Sales & Marketing - frankk
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit bakergoodchild. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of bakergoodchild:Show us that you’ve done your homework! In your application, briefly mention what you admire about bakergoodchild’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at bakergoodchild
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at bakergoodchild will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At bakergoodchild, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
