The Content & Campaign Manager helps to develop high-quality, client-facing content marketing campaigns that position Baker McKenzie as the world’s leading law firm brand.
This role sits within the Marketing Strategy & Content team and works closely with colleagues across the Firm-wide BDMC function, including practice and sector groups, social media, communications and digital teams.
The Content & Campaign Manager will play a key role in delivering high-impact legal content and marketing campaigns that enhance Baker McKenzie’s global brand, support strategic priorities and enable innovative, client-centric engagement across channels and markets.
Reporting to the Associate Director for Marketing Strategy & Campaigns, the Content & Campaigns Manager will have the opportunity to work as part of a high-performing global team, liaising with stakeholders across the business, as well as having autonomy to drive projects independently.
Main responsibilites:
- Collaborate closely with practice groups, sector groups, local offices, communications teams and BDMC colleagues in the planning and execution of integrated marketing campaigns.
- Develop and draft client-facing thought leadership, articles, campaign assets and other marketing content, in line with the firm’s strategic priorities.
- Repurpose, elevate, and optimise client-facing content for global impact.
- Ensure content is accurate, clear and engaging.
- Ensure all campaign materials are aligned to the firm’s global brand and adopt a consistent tone of voice.
- Working with the Marketing Strategy & Campaigns team, identify topical angles, trends, and opportunities for heightened visibility.
- With the support of the team, direct and influence colleagues towards marketing activities with the greatest return on investment.
- Review campaign metrics to assess performance, optimisation and lessons learned for future campaigns.
Skills and experience:
- Experience developing thought leadership around complex or technical subjects.
- Ability to translate complex legal concepts into practical, commercially-focused content for external audiences.
- Drafting and editorial skills and a digital-first mindset.
- Strong collaboration and influencing skills, with the ability to work effectively across marketing, business development and legal teams.
- Ability to navigate a complex operating environment with multiple stakeholders.
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Content & Campaign Manager - Marketing employer: Baker McKenzie
Baker McKenzie is an exceptional employer, offering a dynamic and collaborative work environment in Belfast, where over 400 professionals thrive together. With a strong commitment to employee development, comprehensive benefits including private health cover and life assurance, and a focus on diversity and inclusion, we empower our team members to excel in their careers while enjoying a supportive workplace culture.
