At a Glance
- Tasks: Create engaging legal content and collaborate on innovative marketing campaigns.
- Company: Join Baker McKenzie, a global leader in legal services with a diverse culture.
- Benefits: Enjoy a hybrid work model, competitive salary, and opportunities for professional growth.
- Other info: Be part of a supportive team that values diversity and inclusion.
- Why this job: Make an impact by translating complex legal concepts into accessible content for clients.
- Qualifications: Qualified lawyer with strong writing skills and a passion for digital content.
The predicted salary is between 40500 - 49500 £ per year.
The Content & Campaigns Knowledge Manager sits within the Content & Campaigns team and brings legal expertise to the development of high-quality, client-facing content. Working collaboratively with campaign managers, content specialists, business development professionals and lawyers, the role translates complex legal and regulatory developments into engaging thought leadership, campaign content and client communications that strengthen the firm's market profile and support strategic growth initiatives. The role combines legal subject-matter expertise with content development, ensuring that marketing content is technically accurate, commercially relevant and aligned with client needs. Reporting to the Associate Director Strategy & Campaigns, the Content & Campaigns Knowledge Manager helps shape content priorities and contributes to the development and delivery of the firm's content and campaign strategy.
Main Responsibilities
- Develop and draft client-facing thought leadership, articles, white papers, legal updates, campaign assets and other marketing content.
- Partner closely with colleagues across the Content & Campaigns team to support the planning and execution of integrated marketing campaigns.
- Monitor legal, regulatory and market developments and identify opportunities for thought leadership, client engagement and campaign activation.
- Work with the Associate Director and Content & Campaigns team to agree content priorities, campaign themes and strategic content initiatives.
- Collaborate with lawyers, sector and practice teams and business development professionals to develop compelling content aligned with firm priorities and client needs.
- Ensure content is legally accurate, technically robust and written in a clear, accessible and engaging manner.
- Develop content resources and reusable assets that can be leveraged across campaigns, digital channels, events, client training and business development activity.
Skills and Experience
- Qualified lawyer with strong legal research, drafting and editorial skills and a digital-first mindset.
- Demonstrated experience developing thought leadership, publications or other client-facing content.
- Ability to translate complex legal concepts into practical, commercially-focused content for external audiences.
- Strong collaboration and influencing skills, with the ability to work effectively across marketing, business development and legal teams.
- Experience contributing to content planning, campaign development and strategic marketing initiatives.
Key Relationships Include
- Communications and Marketing teams
- Business Development teams
- BDMC end-to-end functions
About Us
Baker McKenzie empowers clients to compete in the global economy. We provide comprehensive and practical legal advice that cuts through complexity with clear, actionable guidance. Our people represent diverse cultures and jurisdictions, combining local know-how with international expertise to ensure your business thrives across borders.
Additional Information
Baker McKenzie is an Equal Opportunity Employer. We are committed to promoting diversity and inclusion for all. Our unique international culture is reflected in the drawing together of a worldwide family of individuals from diverse cultures and backgrounds in all of our offices. We encourage the best people - regardless of race, religion or belief if any, gender, gender identity, disability, sexual orientation or age - to fulfill their professional aspirations with us. We are committed to ensuring an inclusive and accessible experience for all candidates.
Content & Campaigns Knowledge Manager in Belfast employer: Baker McKenzie
Baker McKenzie is an exceptional employer that fosters a collaborative and inclusive work culture, making it an ideal place for a Marketing Coordinator to thrive. With a strong emphasis on employee growth, the firm offers numerous opportunities for professional development and training, ensuring that team members can enhance their skills while contributing to high-profile legal directories and global surveys. Located in a dynamic global environment, employees benefit from working with diverse teams across various cultures, all while enjoying the support of a leading international law firm committed to excellence.
