At a Glance
- Tasks: Gain hands-on experience in International Marketing and Business Development across five dynamic areas.
- Company: Join Baker McKenzie, a global leader in professional services with a collaborative culture.
- Benefits: Comprehensive training, mentorship, and exposure to a diverse range of business functions.
- Other info: Dynamic environment with excellent career growth opportunities and a supportive team.
- Why this job: Kickstart your career with a unique opportunity to work globally and develop essential skills.
- Qualifications: 2:1 degree in Business Studies, Marketing, Communications, or related field required.
The predicted salary is between 30000 - 42000 £ per year.
Would you like to gain experience in International Marketing and Business Development in the professional services sector and work with colleagues across different parts of the world on a regular basis? Our Baker McKenzie Marketing and Business Development Graduate Programme offers just that.
Our Marketing, Business Development and Communications Graduate Programme invites graduates from Marketing, Communications, Business Studies, Management or any relevant degree to apply for this unique opportunity. You will experience a career in five different business areas of Business Development, Marketing and Communication (BDMC) on rotation:
- Marketing and Communications (MarComms)
- Social Media
- Clients & Sectors
- Pitch and Pursuits
- Directories and Surveys (DAS)
This will allow you to gain invaluable experience, develop relationships with colleagues across the departments and help you decide the best career path for you. You will work with the Belfast based team of over 40 specialists across Marketing, Comms, Media, Clients, Sectors and Pursuits, supporting colleagues in developing and implementing plans and gaining hands-on experience in a global law firm in one of the largest BDMC teams in Northern Ireland.
The programme starts with a comprehensive two-week induction where you will get up to speed with the Firm processes and policies. At the beginning of each rotation, you will receive department specific training and you will be assigned a mentor who will allocate your work and provide daily support. The mentor will work alongside the department manager to oversee your progress and development. The core responsibilities will differ as you rotate around each department allowing you to gain a broad skillset.
Main responsibilities:
Key Activities in each of the departments:
- Marketing and Communications (MarComms): Assist in the implementation of all integrated marketing and communications initiatives, such as campaigns, thought leadership and publications. Increase engagement with the Firm by writing, editing and deploying digital content. Ensure all content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for search and user experience. Work with offices, practice groups and other Firm stakeholders to develop and advise on marketing initiatives.
- Social Media: Support all activities leading to enhancing the Firm’s social media presence. Assist the social media team with planning, implementing and analysing campaigns. Monitor sector trends and competitor activity.
- Clients & Sectors Team: Support targeted client initiatives and ensure that related activity is documented and shared with relevant stakeholders. Make sure that the teams are utilising all available technology (AI, other Firm’s systems). Create and maintain membership lists, client contacts and mailing lists. Gather research for client relationships using firm-wide systems and other teams and input into systems where relevant. Develop marketing materials to support campaigns, events and client engagement. Assist with overall coordination of newsletters, client alerts, documents and reports; assist in the preparation and execution of webinar broadcasts. Track and update databases and Blog.
- Pitches and Pursuits: Support the pursuits team in the development of pitches. Write content and create materials for pitches. Source firm-wide base data to support key pursuits and targeting initiatives.
- Directories and Surveys (DAS): Coordinate and draft documents that highlight the Firm's work over the past 12 months for both law firm ranking purposes and awards opportunities. Collaborate directly with Partners and colleagues from a wide range of Baker McKenzie offices and practices around the world to draft these submissions.
Skills and experience:
- 2:1 degree in Business Studies, Marketing, Communications, or a related field (applicants must have graduated by September 2026).
- Excellent written and spoken communication skills, with the ability to liaise effectively with colleagues across the Firm.
- Proficient in using Microsoft Outlook, Word, Excel and PowerPoint.
- Strong time-management skills and a client-service orientation.
- Able to demonstrate initiative and work as a self-starter.
- Able to present ideas and views clearly and with confidence.
- A high level of attention to detail.
- High work standards, with a commitment to producing accurate, high-quality output.
- Able to prioritise tasks and work to tight deadlines.
- Able to work effectively both independently and as part of a team.
- Respects and values the diversity of cultural, social and academic backgrounds within the Firm.
Reports to: Associate Director - Directories, Awards and Surveys
BDMC Graduate Program in Belfast employer: Baker McKenzie
Baker McKenzie is an exceptional employer, offering graduates a unique opportunity to gain hands-on experience in International Marketing and Business Development within a global law firm. Located in Belfast, our collaborative work culture fosters professional growth through mentorship and diverse departmental rotations, ensuring that you develop a broad skill set while working alongside over 40 specialists in one of the largest BDMC teams in Northern Ireland. With a commitment to employee development and a supportive environment, Baker McKenzie stands out as a rewarding place to launch your career.
StudySmarter Expert Advice🤫
We think this is how you could land BDMC Graduate Program in Belfast
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Baker McKenzie and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Baker McKenzie are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Baker McKenzie on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Baker McKenzie. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace BDMC Graduate Program in Belfast
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Baker McKenzie. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Baker McKenzie:Show us that you’ve done your homework! In your application, briefly mention what you admire about Baker McKenzie’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Baker McKenzie
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Baker McKenzie will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Baker McKenzie, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
