At a Glance
- Tasks: Lead exciting marketing campaigns and develop strategies to attract new customers.
- Company: Join a well-established organisation in Wakefield with a vibrant culture.
- Benefits: Enjoy hybrid working, competitive pay, and opportunities for professional growth.
- Other info: Dynamic role with excellent career progression in a fast-paced environment.
- Why this job: Make a real impact on customer engagement and brand management.
- Qualifications: Experience in marketing, strong communication skills, and a knack for data analysis.
The predicted salary is between 29700 - 36300 £ per year.
We have a brilliant opportunity to join a well-established organisation based in Wakefield, on the 41 Industrial Park. The role is full time and temporary for 12 weeks. You will work 37 hours each week, Monday to Friday, hybrid working 3 days in the office and 2 at home.
Key Responsibilities
- Develop and implement annual marketing strategies aligned to organisational and sector objectives.
- Lead, plan, execute, and evaluate multi-channel marketing campaigns that attract new customers, increase engagement, and improve retention.
- Drive qualified website traffic and generate leads for the procurement team.
- Act as the marketing lead for Procurement Services, partnering with category leads to deliver agreed business priorities.
- Oversee the creation of compelling content across websites, blogs, publications, email campaigns, and digital channels.
- Manage the end-to-end delivery of email marketing campaigns, including planning, execution, reporting, and optimisation.
- Monitor customer behaviour, market trends, competitor activity, and campaign performance to inform marketing decisions.
- Identify and implement innovative marketing techniques, technologies, and continuous improvement initiatives.
- Build relationships with suppliers, partners, and agencies to maximise collaboration opportunities and commercial outcomes.
- Take ownership of customer touchpoints, communications, and marketing assets to ensure a consistent customer experience.
Planning and Organising
- Lead extensive marketing planning to support delivery of the organisational strategy.
- Hold full responsibility for marketing activity within the assigned sector, including forecasting, budgeting, campaign planning, timelines, and performance delivery.
- Coordinate cross-functional planning with procurement, sales, customer services, finance, operations, and other internal teams.
- Balance strategic priorities while responding effectively to ad hoc requests from senior stakeholders.
- Continuously analyse and monitor campaign performance, using data and insights to optimise results and achieve objectives.
Problem Solving and Decision Making
- Make strategic and operational decisions regarding the planning, implementation, and measurement of marketing activity.
- Ensure all marketing activity maintains the integrity of the brand and delivers a positive customer experience.
- Influence senior stakeholders and sector leaders on marketing strategy, priorities, and delivery.
- Recommend and implement tactical and strategic improvements that support business growth and organisational objectives.
Skills Required
- Strategic marketing leadership.
- Campaign planning and execution.
- Lead generation and customer acquisition.
- Customer engagement and retention.
- Content marketing and brand management.
- Data analysis and performance reporting.
- Stakeholder engagement and influencing skills.
- Cross-functional collaboration.
- Commercial awareness and revenue growth focus.
- Project management and organisational skills.
- Strong communicator with the ability to explain complex information clearly and confidently.
- Influential relationship builder capable of working effectively with senior stakeholders.
- Proactive, analytical, and commercially minded.
- Adaptable and able to manage multiple priorities in a fast-paced environment.
- Fluent spoken English at Level 2 (Proficient) in line with the Fluency Duty requirements under the Immigration Act 2016.
Marketing Manager employer: Baker Harding Limited
Join a supportive and innovative family-owned business in Leeds, where your expertise as a Switchgear Engineer will be valued and nurtured. With a strong commitment to employee growth and a collaborative work culture, you'll have the opportunity to contribute to pioneering technologies while enjoying a range of benefits that promote work-life balance and professional development.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Baker Harding Limited and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Baker Harding Limited are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Baker Harding Limited on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Baker Harding Limited. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Baker Harding Limited. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Baker Harding Limited:Show us that you’ve done your homework! In your application, briefly mention what you admire about Baker Harding Limited’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Baker Harding Limited
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Baker Harding Limited will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Baker Harding Limited, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
