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For Companies At a Glance
- Tasks: Manage our luxury e-commerce platform and execute digital marketing campaigns.
- Company: Baker Brothers is a prestigious jeweller known for fine jewellery and exceptional customer experiences.
- Benefits: Enjoy a competitive salary, performance bonuses, staff discounts, and career growth opportunities.
- Why this job: Join a creative team and enhance your skills in luxury e-commerce and digital marketing.
- Qualifications: 3+ years in digital marketing & e-commerce, with expertise in SEO, PPC, and luxury retail.
- Other info: Hands-on experience with top brands and training opportunities await you!
The predicted salary is between 36000 - 60000 £ per year.
Location: on-site, Bedford UK
Salary: Competitive
Job Type: Full-time
About Us
Baker Brothers is a renowned, Bedford-based luxury jeweller, celebrated for our exceptional fine jewellery, prestige watches, and unparalleled customer experience . We are seeking an E-Commerce & Digital Marketing Executive to enhance our online presence, optimise our digital marketing strategy, and drive engagement with our discerning clientele.
This is an exciting opportunity for a data-driven and creative professional with experience in e-commerce, digital advertising, SEO, and content marketing within the luxury sector.
The Role
As an E-Commerce & Digital Marketing Executive , you will be vital in managing our online store and executing multi-channel digital campaigns to increase traffic, engagement, and sales. You will work closely with the wider marketing team to ensure seamless brand storytelling, campaign execution, and digital performance optimisation.
This role is ideal for someone with a blend of analytical skills and creative flair , who can take ownership of both technical e-commerce functions and brand-aligned marketing initiatives.
Key Responsibilities:
E-Commerce & Website Management
- Manage and optimise the luxury e-commerce platform (Shopify, Magento, or bespoke CMS).
- Oversee product listings, descriptions, and imagery , ensuring premium presentation.
- Implement conversion rate optimisation (CRO) strategies to enhance the user experience and increase sales.
- Work on UX/UI enhancements , collaborating with developers and designers.
- Monitor and analyse sales performance, customer behaviour, and website traffic , using data insights to drive improvements.
- Ensure smooth integration of marketing campaigns with the e-commerce platform .
Digital Marketing & Paid Advertising
- Develop and execute SEO strategies to improve search rankings and organic traffic, with the ability to translate data into actionable strategies.
- Manage PPC campaigns (Google Ads, Bing Ads, and social media advertising) to drive high-quality leads.
- Oversee social media advertising (Instagram, TikTok, Facebook, LinkedIn), ensuring strong ROI.
- Plan and execute email marketing & CRM campaigns (Klaviyo, Mailchimp), ensuring segmentation and automation.
- Work closely with the content team to create blog posts, product guides, and luxury storytelling campaigns .
Performance Analytics & Reporting
- Track and analyse key digital KPIs (Google Analytics 4, Google Tag Manager, and Meta Business Suite).
- Generate reports on e-commerce performance, campaign effectiveness, and customer insights .
- Optimise marketing activities based on performance insights and ROI analysis.
- A/B test content and campaign strategies to improve engagement and ROI.
Customer Experience & Brand Engagement
- Ensure a seamless and premium online shopping experience .
- Work with customer service and sales teams to support clienteling and VIP engagement initiatives .
- Implement personalisation strategies , including product recommendations and tailored marketing communications.
What We’re Looking For
- 3+ years experience in digital marketing & e-commerce , ideally in luxury retail, jewellery, watches, or high-end fashion .
- Expertise in SEO, PPC, and paid social media campaigns .
- Hands-on experience with Google Ads, Meta Ads, and Google Analytics (GA4) .
- Proficiency with e-commerce platforms (Shopify, Magento, or bespoke solutions).
- Strong understanding of UX/UI, CRO, and customer journey mapping .
- Excellent copywriting and storytelling skills , with a refined luxury tone.
- Experience with email marketing & CRM automation (Klaviyo, Mailchimp, or HubSpot) .
- Data-driven mindset, with a passion for optimising online performance and marketing ROI .
Benefits
- Competitive salary & performance-based bonus .
- Staff discount
- Opportunity to work with world-renowned luxury brands .
- Hands-on experience in a creative and dynamic team .
- Career growth in luxury e-commerce & digital marketing .
- Training & development opportunities
How to Apply
To apply, please send your CV, cover letter, and portfolio of past digital campaigns and/or e-commerce projects to
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E-Commerce & Digital Marketing Executive – Luxury Jewellery employer: Baker Brothers Jewellers
Contact Detail:
Baker Brothers Jewellers Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land E-Commerce & Digital Marketing Executive – Luxury Jewellery
✨Tip Number 1
Familiarize yourself with luxury e-commerce platforms like Shopify and Magento. Understanding the nuances of these systems will give you an edge in managing and optimizing the online store effectively.
✨Tip Number 2
Showcase your experience with SEO and PPC campaigns by preparing case studies or examples of past successes. Highlighting your ability to drive traffic and engagement through data-driven strategies will resonate well with us.
✨Tip Number 3
Demonstrate your understanding of customer experience in the luxury sector. Be ready to discuss how you've implemented personalization strategies or enhanced user experiences in previous roles.
✨Tip Number 4
Stay updated on the latest trends in digital marketing and e-commerce, especially within the luxury market. Being knowledgeable about current best practices will show us your commitment to excellence and innovation.
We think you need these skills to ace E-Commerce & Digital Marketing Executive – Luxury Jewellery
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in e-commerce and digital marketing, especially within the luxury sector. Use keywords from the job description to align your skills with what Baker Brothers is looking for.
Craft a Compelling Cover Letter: In your cover letter, express your passion for luxury jewellery and detail how your background in digital marketing can enhance Baker Brothers' online presence. Be sure to mention specific achievements that demonstrate your expertise in SEO, PPC, and content marketing.
Showcase Your Portfolio: Include a portfolio of past digital campaigns and e-commerce projects that reflect your creativity and analytical skills. Highlight successful strategies you implemented and the results achieved, particularly in the luxury market.
Highlight Data-Driven Achievements: Emphasize your ability to use data insights to drive marketing decisions. Mention any tools you've used, like Google Analytics or Meta Business Suite, and provide examples of how you've improved performance metrics in previous roles.
How to prepare for a job interview at Baker Brothers Jewellers
✨Showcase Your E-Commerce Expertise
Be prepared to discuss your experience with e-commerce platforms like Shopify or Magento. Highlight specific projects where you managed product listings and optimized user experiences, as this role requires hands-on knowledge of these systems.
✨Demonstrate Your Digital Marketing Skills
Come equipped with examples of successful digital marketing campaigns you've executed, particularly in the luxury sector. Discuss your strategies for SEO, PPC, and social media advertising, and how they drove engagement and sales.
✨Emphasize Data-Driven Decision Making
Since the role is data-driven, be ready to talk about how you've used analytics tools like Google Analytics 4 to track performance and optimize campaigns. Share specific metrics that demonstrate your impact on previous projects.
✨Exude a Luxury Brand Mindset
Understand the nuances of luxury branding and customer experience. Prepare to discuss how you would maintain a premium online shopping experience and engage discerning clientele through personalized marketing strategies.
