Expert Consultant, Marketing

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WHO YOU’LL WORK WITH

You’ll join FRWD, Bain & Company’s marketing acceleration capability and an expert community within Bain’s Marketing Excellence practice. FRWD is a ~100-person community of seasoned marketing practitioners who partner closely with Bain case teams, clients, and agencies to drive meaningful business results and transformation. FRWD team members bring deep, real-world expertise from leading in-house marketing teams, agencies, and technology platforms. We focus on delivering actionable insights with a passion for results — defining not only what to do and why, but also how, grounded in real marketplace experience. FRWD works across industries and in both B2C and B2B environments. Note: FRWD is not an agency and does not provide agency-of-record services.

WHERE YOU’LL FIT WITHIN THE TEAM

As an Expert Consultant in FRWD, you are a seasoned marketing practitioner and emerging expert who drives key workstreams within integrated Bain case teams. You’ll work hand-in-hand with generalist consultants, client teams, and cross-functional experts across Bain’s ecosystem. In this role, you’ll leverage in-platform experience, data, and analysis to generate insights, connect marketing outcomes to broader business goals, and contribute directly to overall case results.

WHAT YOU’LL DO

• Problem Solving & Case Delivery

• Drive key workstreams (with support from leadership) to deliver results that meet client expectations and build strong client advocacy.
• Partner with generalist Bain consultants in blended, integrated case teams.
• Demonstrate deep expertise in specific marketing domains (e.g., industries, channels, platforms, products, or tools).
• Lead analyses and consistently deliver high-quality, error-free outputs and materials.
• Leverage hands-on, in-platform experience (e.g., digital advertising, e-commerce) to gather data, generate insights, and design testing plans.
• Stay at the forefront of marketing technology and tools, including GenAI, attribution and measurement, and MarTech/AdTech.

• Build trusted relationships with clients and agencies through strong expertise and interpersonal skills.
• Communicate clearly and consistently with teams and clients to share insights and align on workplans.
• Translate specialized marketing insights into actionable strategic recommendations that drive measurable business impact.

• Contribute positively to day-to-day case work with a consistently at-cause mindset.
• Actively seek, receive, and act on feedback from peers and leaders.
• Share expertise and best practices across FRWD and the broader Bain ecosystem.
• Mentor and guide more junior team members when applicable.
• Contribute to FRWD strategy and operations, including internal initiatives and recruiting efforts.

ABOUT YOU

• Education

• Graduate or advanced degrees welcome but not required.

• 5+ years of relevant industry experience in marketing roles (e.g., agency, brand, in-house, or technology platform).
• Demonstrated leadership experience with a strong and consistent career trajectory.

• Exceptional strategic thinking and analytical problem-solving skills.
• Experience contributing to high-performing, cross-functional teams.
• Ability to break down complex problems using a hypothesis-driven approach.
• Demonstrated proficiency in one or more marketing domains, recognized by peers and leaders.
• Strong expertise in the digital media landscape, including partners, platforms, and industry best practices.
• Excellent planning, organization, and time-management skills.
• Strong written and verbal communication skills.
• Positive, at-cause attitude.
• Willingness and ability to travel as needed.

• Deeper expertise in one or more FRWD growth areas, such as:

• E-commerce and retail media.
• Marketing measurement and analytics.
• Marketing technology.
• GenAI in marketing (e.g., agentic search).
• B2B marketing.
• Client services experience (consulting, agency, or similar environments).
• Relevant certifications (e.g., Meta Blueprint, Google Ads, Amazon Ads, The Trade Desk Trading Academy, Adobe Marketing Platform).