Expert Consultant, Marketing in City of Westminster

Overview

A FRWD Expert Consultant is a seasoned practitioner and emerging marketing expert, driving key workstreams within integrated Bain casework. Expert Consultants work hand-in-hand with client teams and cross-functional peers from across the Bain ecosystem. They have a proven track record of leveraging in-platform experience, data, and analysis to generate insights for clients and contribute to overall case results. They partner effectively with client teams and can clearly explain the impact and importance of their workstream on the broader marketing strategy.

Responsibilities

• Case delivery: Drive key workstreams (with support from leadership team) and deliver results to meet client expectations and build client promoters.
• Team collaboration: Partner with generalist Bain consultants in a blended team environment, bringing to bear the best of all skillsets and expertise.
• Specialist leadership: Demonstrate a reputation as a seasoned marketing practitioner with proficiency in a distinct area(s) of expertise (e.g., industries, channels, platforms, products, etc.).
• Analytical leadership: Lead a wide range of analyses and consistently deliver outputs and materials that are insightful and zero-defect.
• Data-driven insights: Leverage proficiency in-platform (digital ad, ecommerce, etc.) to gather data, generate insights, and develop testing plans.
• Communication: Communicate clearly and consistently with team and clients to share insights and ensure alignment on workplan.

Team leadership

• Maintain a consistently positive and at-cause attitude, and contribute to day-to-day leadership of the case team.
• Actively seek out and act upon feedback from team, peers, and leaders in the business.
• Share expertise and best practices with team members across the FRWD ecosystem.
• Mentor and direct more junior members of case teams.
• Contribute to FRWD strategy and operations (e.g., sponsor internal initiatives, support the recruiting and hiring process, etc.).

Education

Degree level and area of specialization needed for the performance of this role\’s Essential Functions: Bachelor\’s degree required. Graduate / advanced degrees welcome but not required.

Experience

Typical number of years/type of experience: 5+ years of relevant industry experience in marketing roles (e.g., leading agency, brand, in-house, or technology platform) with clear leadership experience and a consistent trajectory.

Knowledge, Skills, and Abilities

• Required: Experience contributing to high performing, cross-functional, integrated teams.
• Ability to solve tough problems effectively and efficiently, breaking them down into pieces and taking a hypothesis-driven approach.
• Demonstrated proficiency in specific marketing domain(s), recognized by peers and superiors.
• Strong expertise in the digital media landscape, including media partners/products and industry best practices.
• Exceptional planning and organizational skills, ability to meet deadlines and work with cross-functional teams.
• Strong verbal and written communication skills.
• Positive, at-cause attitude.
• Willingness and ability to travel as needed.
• Preferred: In addition to broad marketing and marketing expertise, deeper expertise across a select few areas of focus, including: Performance marketing; Media Planning and Buying; Measurement & Analytics; Marketing Technology; Brand Strategy; E-commerce.
• Certification in some subset of relevant digital channels: Facebook Blueprint, Google Ads, Amazon Ads, Tradedesk Trading Academy, Adobe.

About FRWD and Bain

Bain & Company is a global management consultancy that helps the world\’s most ambitious change makers define the future. Across 63 offices in 38 countries, we work alongside our clients as one team with a shared ambition to achieve extraordinary results, outperform the competition, and redefine industries. Bain advises clients on strategy, operations, information technology, organization, private equity, digital transformation and strategy, and mergers and acquisition, developing practical insights that clients act on and transferring skills that make change stick. The firm aligns its incentives with clients by linking its fees to their results. Bain clients have outperformed the stock market 4 to 1. Founded in 1973, Bain has 58 offices in 37 countries, and its deep expertise and client roster cross every industry and economic sector.

FRWD is Bain & Company\’s marketing acceleration capability, a 100-person community of expert practitioners who partner with clients (and their agencies) to drive meaningful business results and transformation. We are:

• Expert practitioners sourced from some of the world\’s leading in-house marketing teams, agencies and tech platforms
• Focused on delivering actionable insights with a passion for results
• Define not only What to do and Why but also How – rooted in real marketplace expertise

FRWD\’s work revolves around solving Bain clients\’ toughest marketing challenges. Often, this tends to take a few common forms:

• Marketing diagnostics – data-driven perspective of marketing performance of a company, brand or asset, along with prioritized opportunities to drive value improvement
• Marketing acceleration – Help clients drive transformational change, build new capabilities and learn to create sustainable competitive advantage.
• E-commerce acceleration – Improve operational value capture in key commerce channels with 3P retailers and DTC.
• Operating model – Set up the marketing organization for success (including MarTech and data strategy); build capabilities and ways-of-working.
• Due diligence – Partner with private equity fund clients to assess the marketing capabilities of target assets and help build value creation plans.

Note: FRWD is an expert community within Bain & Company\’s Marketing Excellence practice. We are not an agency and do not provide agency services for our clients.