Marketing Manager (m/f/d) in London

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You’ll join Bain’s UK Market Reputation team, working closely with our Europe, Middle East and Africa (EMEA) Market Reputation leadership, local office leadership and colleagues across Marketing. Together, we develop and deliver marketing initiatives that strengthen Bain’s reputation, build relationships with senior executives and engage priority business audiences across the UK.

As Manager, UK Market Reputation, you’ll play a key role in strengthening Bain’s reputation and market presence in the UK. Combining strategic thinking with hands‑on delivery, you’ll translate commercial priorities into integrated marketing programmes spanning thought leadership, digital and social media, events, conferences and external communications. You’ll have meaningful ownership, from shaping marketing strategies and advising senior stakeholders to leading campaigns, measuring their impact and identifying opportunities to improve how we engage our audiences. Based in London, you’ll report to the Senior Manager, UK Market Reputation.

WHAT YOU’LL DO

• Marketing strategy and programme delivery: Partner with senior leaders to understand commercial priorities, identify target audiences and develop integrated marketing strategies. Lead multi‑channel programmes from planning through execution, measurement and optimisation.
• Digital marketing and social media: Develop, execute and evaluate digital campaigns using global and local content. Create engaging social media activity that reaches priority audiences, builds awareness and drives engagement.
• Conferences and events: Plan and deliver executive thought‑leadership events, including speaker engagement and third‑party partnerships. Identify and manage relevant conferences and sponsorship opportunities to strengthen Bain’s market presence.
• Public relations and external communications: Partner with our global public relations team to support local media activity, build relationships with business and trade journalists, develop stories and amplify thought leadership.
• Content marketing: Adapt global content for UK audiences and develop integrated promotion plans across digital channels, social media and events.
• Local office priorities: Support client development initiatives for priority accounts and manage internal office communications.
• Performance and planning: Partner with the Senior Manager, UK Market Reputation, on annual planning, budget management, market intelligence and performance reporting. Use marketing data and technology to evaluate effectiveness and identify opportunities for improvement.
• Cross‑functional collaboration: Work closely with Practice Marketing, Account Marketing and our in‑house centres of excellence to ensure marketing activities are aligned, complementary and commercially relevant.
• Innovation and continuous improvement: Bring fresh thinking to marketing programmes, campaigns, tools and processes, identifying opportunities to strengthen our impact and effectiveness.
• People leadership: Manage and develop junior marketers, supporting their professional growth and fostering a collaborative, high‑performing team environment.

ABOUT YOU

You bring at least seven years of relevant business‑to‑business (B2B) marketing experience, including five years in a professional services or client environment, with a strong track record of delivering results. You have extensive experience developing and delivering integrated, multi‑channel marketing programmes, managing projects from initial strategy through execution and performance evaluation. You are confident partnering with senior stakeholders, translating commercial objectives into marketing priorities and influencing decisions with minimal supervision. You have strong digital marketing expertise, including experience creating, managing and optimising campaigns to achieve measurable results. You are comfortable analysing marketing performance data and using insights to inform decisions, improve effectiveness and demonstrate impact. You bring excellent project management and organisational skills, with the ability to manage competing priorities, coordinate cross‑functional teams and deliver high‑quality work. You are a collaborative, client‑focused professional who enjoys working across international teams in a global organisation. You communicate clearly and effectively, with fluent written and spoken English and the ability to engage and influence stakeholders at all levels. You hold a bachelor’s or master’s degree in marketing, communications or business.

Additional experience that would be beneficial: Experience in private equity or financial services. Familiarity with marketing and event management platforms such as Cvent and Cortex.