At a Glance
- Tasks: Develop and support Baillie Gifford’s global PR strategy in a dynamic team.
- Company: Join a leading independent investment management firm with a century-long legacy.
- Benefits: Ongoing training, career development, and a supportive work culture.
- Other info: Embrace a culture of inclusivity and personal growth at Baillie Gifford.
- Why this job: Make an impact in PR while working with a passionate team in London.
- Qualifications: Experience in PR or journalism, strong communication skills, and creativity.
The predicted salary is between 36000 - 60000 £ per year.
Baillie Gifford is a global independent investment management firm with over £200 billion of assets under management. It is owned and run by 59 of its senior executives who operate as a partnership, a structure which has endured for over a century, providing stability for clients and motivation for employees.
Baillie Gifford’s business depends on providing clients with first-class investment performance and client service. The PR team sits within the broader Clients Department as part of the Global Marketing function, supporting brand building, client marketing, reputation and business development. This position is based on-site in our London hub, where you will work with one PR colleague, the rest of the PR team is based at our HQ in Edinburgh.
A new, exciting role has arisen – based in London - to help develop and support Baillie Gifford’s global PR strategy, working in a small team. The role will initially be focused on UK and European PR activity and will involve travel to Edinburgh and Europe. Due to the highly collaborative nature of the role's responsibilities, the position is office-based.
- Help manage PR agencies and our media programme in the UK and Europe.
- Co-ordinate interviews, comments, responses and content, working with our external PR agencies and internal teams.
- Develop and maintain journalist relationships across UK national and trade media.
- Host interviews as and when required.
- Develop PR ideas, angles and messaging for Baillie Gifford and its investment strategies.
- Evaluate and monitor media activity and share media coverage internally.
- Edit and co-ordinate the placement of Baillie Gifford content in target media.
- Run media training, prepare/edit briefing documents, and support our spokespeople for media interviews.
- Work closely with internal teams to ensure an integrated approach - including marketing, social media and internal comms.
Your Knowledge and Experience
- Proven experience of working in a PR or journalist role
- Ability to generate and execute ideas creatively and to solve problems
- Capable independent thinking and the confidence to work autonomously, using initiative
- A genuine passion for communications
- Excellent verbal and written communication abilities
- Strategic and tactical thinking strengths
- Team collaboration
- High levels of accuracy and attention to detail
- Media contacts and strong news sense
- Improvement mindset and drive for personal development
- Good organisational skills, ability to meet deadlines
- Strong interpersonal and relationship-building skills
- Working knowledge of asset/wealth management industry (preferred)
The Type of Candidate that we're looking for
Candidates should have proven experience in communications, public relations or journalism. Although marketing experience could prove beneficial, a pure marketing background would not be sufficiently transferable for the needs of the role. Candidates will have the ability to build rapport and relationships quickly and naturally, forged on trust and credibility. Strong strategic thinking and tactical skills are essential. The role will involve both proactive and reactive media relations, so strong adaptability and prioritisation skills are key.
Critical Skills (not limited to)
- Adaptability
- Nurture relationships
- Openness & discernment
- Storytelling
- Team working
At Baillie Gifford we are committed to fostering an inclusive and respectful culture in which each of our colleagues can thrive and develop. We believe that our clients are best served by a diverse workforce with the experiences, ideas and perspectives that this brings.
If you are currently working at Baillie Gifford as an employee or contractor please apply to this job from the firm's Workday internal career site. Baillie Gifford is an independent, private partnership, which allows us to focus entirely on our clients and their investments. It helps our stability, motivation and culture and enables us to take a long-term view on all that we do, including staff development, client relationships and investing.
And just like with our investments, we’re good at spotting potential in our employees. Join us and we’ll actively support you to explore the possibilities of your career and interests. We’ll give you on-going training and development, all to ensure you have valuable opportunities to grow your unique talents and pursue your goals. We’re also incredibly committed to the wellbeing of our employees.
This is just a taste of our culture. One that was created by the partners who own and will work with you every day in the firm. People who are always on hand to hear your ideas and suggestions of how to make Baillie Gifford an even better place to be.
So, if this sounds like somewhere you could realise your full potential, then our next investment could be you.
If you have any questions or issues regarding your application, please contact us at HR@bailliegifford.com.
PR Manager employer: Baillie Gifford
Baillie Gifford is an exceptional employer, offering a dynamic work environment that fosters collaboration and innovation within the Private Companies team. With a strong commitment to employee growth, we provide opportunities for professional development and the chance to engage with a diverse range of clients globally. Our culture encourages intellectual curiosity and teamwork, making it an ideal place for motivated investment professionals to thrive and make a meaningful impact in the private equity space.
StudySmarter Expert Advice🤫
We think this is how you could land PR Manager
✨Get Involved in PR Events
Dive into local PR meetups and workshops. Events like these are perfect for getting your face out there, chatting with industry pros, and spotting potential job openings at companies like Baillie Gifford. Plus, it’s a fantastic way to learn about trends and make lasting connections.
✨Showcase Your PR Skills
Start building your personal brand as a PR ace. Use platforms like Twitter and LinkedIn to share your thoughts on current events or PR campaigns you admire. Tagging companies you want to work for, like Baillie Gifford, can catch their eye—especially if your insights resonate!
✨Leverage Your Network
Reach out to friends, family, or connections in the PR field. Even a casual chat can lead to opportunities. If you've got mutual contacts, ask for introductions when applying. Personal recommendations can give your application a nice little boost!
✨Tailor Your Approach
When applying for a full-time PR role, make sure to research Baillie Gifford inside and out. Understanding their campaigns, values, and style allows us to directly align our application and impress during interviews. Don't hesitate to apply through our website—going direct can make a real difference!
We think you need these skills to ace PR Manager
Some tips for your application 🫡
Get Your Story Straight:In public relations, storytelling is everything! Make sure your CV highlights your experience in crafting compelling narratives and managing media relations. Share specific examples of campaigns you've worked on, and don’t forget to include any press coverage you've generated—it's impressive proof of your skills!
Show Off Your Communication Skills:Since PR is all about communication, we want to see your best writing samples. Include pieces like press releases, blog posts, or social media content that you've created. This gives us a taste of your voice and your ability to convey messages clearly and effectively, which is crucial for a role in this field.
Tailor Your Cover Letter:Your cover letter should be more than just a recap of your CV; it’s your chance to shine! Emphasise why PR excites you and how your background fits with the mission of Baillie Gifford. Show us that you’ve done your homework and speak to why you’re passionate about the work we do.
Connect the Dots:When you’re writing your application, think about how your past experiences link to the responsibilities of the role. Mention any internships, volunteer work, or projects that involved public speaking, event planning, or strategic communication. This will help us see how you can seamlessly bring your skills into a full-time position at Baillie Gifford.
How to prepare for a job interview at Baillie Gifford
✨Master the Art of Storytelling
In public relations, storytelling is key. We should prepare compelling narratives about past campaigns or projects we’ve worked on. Think about how we can illustrate our impact and creativity in those stories—be ready to discuss specific examples that showcase our skills in managing media relationships and crafting messages.
✨Know Your PR Tools Inside Out
Familiarity with PR tools like Cision or Meltwater is crucial. We need to be able to discuss how we’ve used these tools in past roles or projects. If we've worked on media lists, press releases, or analytics reports, let’s have those experiences ready to share along with metrics we’ve achieved to back up our claims.
✨Stay Current with Industry Trends
We’ve got to stay sharp on the latest trends and events impacting the public relations field. Having a few insights ready about recent campaigns or shifts in media landscapes can show that we’re engaged and knowledgeable. This will also help us make connections between our experiences and the current state of the industry.
✨Showcase Our Versatility
As full-time PR professionals, we need to demonstrate our adaptability. Be ready to talk about how we've handled challenging situations, managed crises, or adapted strategies on the fly. Employers will appreciate our ability to pivot and find solutions under pressure, so let’s have those scenarios at our fingertips to discuss.
