Marketing Executive in Bristol

As a large business we have opportunities in many areas and can offer people wide and varied careers, all of which attract an excellent benefits package. We are continually reviewing our offering to ensure we remain an employer of choice in the local area. All positions at Bailey attract excellent benefits including:

• Financial & Remuneration
  • Competitive salaries (with entry-level hourly rates above the Real Living Wage)
  • Enhanced Company Pension Scheme
  • Life Assurance Cover from day 1 of employment
  • Salary exchange Cycle to Work scheme
  • Financial support through salary advance and travel loan schemes
• Social & Culture
  • Excellent holiday entitlement (25 days a year plus Bank Holidays) with additional entitlement for long service
  • Enhanced family friendly pay; Maternity pay (24 weeks full pay followed by 15 weeks statutory pay) / Paternity pay (2 weeks full pay)
  • Longer weekends as a result of an early finish every Friday (role dependent & subject to business needs)
  • Monthly recognition awards
  • 25% discount at our partner company PRIMA Leisure
• Health & Wellbeing
  • Health cashback scheme
  • Corporate gym memberships
  • Bi-weekly free fruit Mondays
  • Employee Assistance Program
  • On-site Mental Health First Aiders
  • HRT treatment support
• Learning & Development
  • Dedicated induction & onboarding
  • Career progression opportunities
  • Role-specific training
  • Opportunity to apply for Apprenticeship Levy support courses

Our Marketing team brings the Bailey brand to life, showcasing our caravans, motorhomes, and campervans to customers and retailer partners. From creative campaigns and digital content to events and communications, the team works across multiple channels to share our story and inspire adventure. With a focus on creativity, collaboration, and customer connection, they play a key role in building brand awareness and driving demand for our products.

Day-to-day execution of integrated marketing campaigns across both Bailey and Prima Leisure, ensuring all activity is delivered on time, to the highest standard, and aligned with our brand values and mission. A key focus of the role will be embedding Prima Leisure, Bailey’s sister company and e-commerce platform, into core Bailey communications as the go-to destination for parts and accessories.

Working closely with the wider marketing team, you will collaborate with colleagues across Sales, Product Development and Operations to create and deliver inspiring, customer-focused campaigns that drive engagement across consumers, media and our retailer network. You will also play a key role in the planning and delivery of product launches and major events, taking shared ownership of the marketing communications strategy and helping to bring campaigns to life across multiple channels. From concept through to execution, you will ensure activity is impactful, cohesive and maximises brand visibility for both Bailey and Prima Leisure.

Product launches and events

• Take a leading role in the planning and delivery of integrated product launches and brand events for both Bailey and Prima Leisure, targeting retailers, media and consumers
• Support the development and execution of multi-channel campaigns that bring new products and initiatives to life, ensuring clear and compelling communication of key features and benefits
• Work closely with external agencies and internal stakeholders to deliver high-quality, on-brand campaign assets and experiences
• Plan, coordinate and oversee photography and video content creation, ensuring all outputs meet brand standards and campaign objectives
• Help embed Prima Leisure within Bailey launches and events, reinforcing its position as the go-to destination for parts and accessories
• Support the delivery of national exhibitions, regional shows and brand events, ensuring a consistent, high-quality and engaging presence across all touchpoints
• Collaborate with Sales and retail partners to provide marketing support for events, including product selection, display requirements and campaign collateral
• Represent the brand at events where required, engaging confidently with media, retailers and customers

Collaboration and campaign delivery

• Work cross-functionally with Sales, Product Development and Operations to ensure marketing activity is aligned, accurate and delivered on time
• Contribute to the planning and execution of integrated marketing campaigns that drive awareness, engagement and commercial impact across both Bailey and Prima Leisure
• Ensure all marketing communications are consistent, on-brand and aligned with company messaging and objectives

Corporate Responsibilities

• Demonstrate a clear understanding of the company vision, mission and brand values
• Consistently embody the behaviours outlined in ‘What Makes Us Bailey’
• Ensure full compliance with company policies, including GDPR