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- Tasks: Support the Store Manager in delivering exceptional customer experiences and managing store operations.
- Company: Bailey Nelson, a vibrant eyewear brand focused on community and customer joy.
- Benefits: Competitive salary, bonuses, generous product allowance, and comprehensive training.
- Why this job: Join a growing team and make a real impact in the eyewear industry.
- Qualifications: Experience in optics and strong leadership skills are essential.
- Other info: Exciting career progression opportunities as we expand across Australia and New Zealand.
The predicted salary is between 30000 - 42000 £ per year.
Bailey Nelson is looking for an Assistant Store Manager for our brand new store in Richmond, opening in early March 2026! At Bailey Nelson, we’re all about changing how our customers see the world and how the world sees them. We are a tightknit bunch of down to earth individuals who look for ways to relentlessly improve on everything we do, every day. We believe our team is the secret to our success. Our people and the interactions we have with one another and with our customers are what defines the essence of who we are, and why we are fast becoming the smarter choice in eyewear for our customers.
What’s in it for you:
- As a Bailey Nelson ASM you play a key role in bringing the joy to eyecare.
- You support the Store Manager & Optometrist in running a successful store covering appointment book management and the execution of the customer journey so each customer has a seamless experience moving from the clinic to frame selection and dispense.
- You are responsible for running the store two days a week on the Store Manager’s rostered days off.
- Growth opportunities - BN is opening new stores across Australia and New Zealand in 2026 which means there is a lot of potential for career progression.
- You are empowered to grow your skills with a comprehensive training experience to upskill you in optical dispensing skills and team leadership skills.
- BN Assistant Store Managers are offered coaching and are challenged by their Store Manager, Regional Manager and Area Director to be the best they can be.
- You have the opportunity to grow your practice. The customer experience you deliver will create a loyal returning base of customers and word of mouth referrals.
- You’re also supported with local marketing tools that help you connect with your local community and grow your customer base.
- Competitive compensation package including base salary and monthly & quarterly bonuses based on performance.
- A generous product allowance.
What we are looking for:
- Someone who feels at home with the BN values - tightknit, down to earth and constantly improving - and can bring joy to customer service and team interactions.
- Solid experience in Optics at a supervisor or management level.
- Leadership skills and a commitment to training and developing your team.
What are you waiting for? Frame your future and apply now! Bailey Nelson is committed to creating a workplace that is diverse, inclusive, and welcoming to all. We welcome applicants from all backgrounds and identities regardless of age, sex, ethnicity or sexual orientation and we pride ourselves on our teams being as diverse and dynamic as our valued customers.
Assistant Store Manager - Richmond in London employer: Bailey Nelson
Contact Detail:
Bailey Nelson Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Assistant Store Manager - Richmond in London
✨Tip Number 1
Get to know the company culture! Before your interview, dive into Bailey Nelson's values and mission. Show us how you align with our down-to-earth vibe and commitment to improvement. It’ll help you stand out as a candidate who truly gets us.
✨Tip Number 2
Practice makes perfect! Role-play common interview questions with a friend or in front of the mirror. Focus on how your experience in optics and leadership can bring joy to customer service at Bailey Nelson. We want to see your passion shine through!
✨Tip Number 3
Network like a pro! Connect with current employees on LinkedIn or attend local events. Ask them about their experiences at Bailey Nelson. This not only gives you insider info but also shows us that you’re genuinely interested in being part of our team.
✨Tip Number 4
Don’t forget to follow up! After your interview, shoot us a quick thank-you email. Mention something specific from your chat to remind us of your enthusiasm for the role. It’s a simple way to keep your name fresh in our minds as we make our decision.
We think you need these skills to ace Assistant Store Manager - Richmond in London
Some tips for your application 🫡
Show Your Personality: When you're writing your application, let your true self shine through! We love down-to-earth individuals who can connect with our customers and team. Don’t be afraid to show us your unique flair and how you embody our values.
Tailor Your Experience: Make sure to highlight your relevant experience in optics and leadership. We want to see how your background aligns with the role of Assistant Store Manager. Use specific examples that demonstrate your skills and how they can benefit our new store in Richmond.
Emphasise Team Spirit: At Bailey Nelson, we’re all about teamwork! In your application, share instances where you've successfully collaborated with others or led a team. Show us how you can contribute to our tightknit culture and help us improve every day.
Apply Through Our Website: We encourage you to apply directly through our website for a smoother process. It’s the best way for us to receive your application and get to know you better. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Bailey Nelson
✨Know the Brand Inside Out
Before your interview, make sure you dive deep into Bailey Nelson's values and mission. Understand how they aim to change the way customers see the world and how they see themselves. This will help you align your answers with their ethos and show that you're genuinely interested in being part of their team.
✨Showcase Your Leadership Skills
As an Assistant Store Manager, you'll need to demonstrate your leadership abilities. Prepare examples from your past experiences where you've successfully led a team or improved customer service. Highlight how you can support the Store Manager and contribute to a positive team environment.
✨Prepare for Customer Journey Scenarios
Think about how you would handle various customer interactions, especially moving from the clinic to frame selection. Be ready to discuss how you would ensure a seamless experience for customers, as this is crucial for Bailey Nelson's success. Practising these scenarios can give you confidence during the interview.
✨Emphasise Continuous Improvement
Bailey Nelson values individuals who are committed to constant improvement. Be prepared to talk about how you've sought feedback in the past and how you've used it to grow. Share any training or development experiences that have helped you enhance your skills, particularly in optics and customer service.