Sales and Marketing Manager

Bagatelle Group is a world‑renowned hospitality collective crafting elevated dining and lifestyle experiences across the globe. With a commitment to creative excellence, luxury, and cultural relevance, we don’t just open venues – we create destinations.

Marketing Manager – Global Business Marketing – UK

Location: London, England, United Kingdom

Core Responsibilities

Strategic & Commercial Leadership

• Develop annual marketing and communications plans per venue, aligned with revenue targets and seasonality.
• Partner weekly with General Managers and Operations to analyse covers and guest mix; adjust marketing levers accordingly.
• Lead quarterly business reviews with CMO and President, presenting marketing ROI, guest growth, and brand health metrics.
• Own the UK marketing budget – forecast, allocate and report on spend efficiency and performance.
• Drive initiatives that increase footfall, conversion, and private dining/event sales.
• Drive revenue growth by developing and executing targeted sales strategies across private dining, events, and group bookings.
• Build and maintain strong relationships with key corporate, travel and luxury lifestyle partners to maximise visibility and repeat business.

Operational & Cross‑Functional Partnership

• Act as the key bridge between Marketing, Operations and Guest Relations.
• Attend weekly Ops/Reservations meetings to align guest flow, programming and activations.
• Build and manage the yearly promotional calendar per venue, balancing “scene and sanctuary” moments.
• Lead go‑to‑market plans for all new venue openings in the UK, from PR to influencer seeding to content production.

Brand & Communications

• Ensure flawless execution of Bagatelle Group’s global brand standards across all UK venues – in tone, aesthetic and guest experience.
• Adapt global campaigns for the UK market, balancing local insight with brand consistency.
• Lead relationships with PR, digital and creative agencies to amplify Bagatelle’s presence across luxury, lifestyle and trade media.
• Oversee social, paid, influencer and event marketing with clear ROI targets.

CRM, Guest Data & Loyalty

• Partner with Guest Relations and HQ CRM to activate guest data from SevenRooms and other sources.
• Segment guest database by city, spend and visit frequency to develop targeted retention and loyalty strategies.
• Monitor CRM performance (capture rate, repeat visits, engagement) and deliver data‑driven insights to Operations.

Leadership & Team Development

• Lead and mentor marketing staff, venue marketing captains, and agency partners.
• Train FOH teams on guest engagement storytelling and “Bagatelle Family” brand culture.
• Build a collaborative culture between venue and HQ teams to ensure unified brand execution.
• Evaluate agency performance and drive continuous improvement across creative, digital and PR outputs.

Seniority Level

• Mid‑senior level

Employment type

• Full‑time

Job function

• Marketing and Sales
• Industry: Restaurants