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- Tasks: Lead the evolution of BAE Systems' brand and content strategy across all platforms.
- Company: Join a leading global defence company with a commitment to innovation.
- Benefits: Enjoy a competitive pension, flexible health benefits, and employee share plans.
- Why this job: Make a real impact by shaping brand identity and engaging diverse audiences.
- Qualifications: Expertise in brand principles and proven experience in content marketing required.
- Other info: Flexible working arrangements and a focus on inclusive recruitment.
The predicted salary is between 43200 - 72000 £ per year.
Location: Frimley or London – hybrid and flexible working arrangements.
What you'll be doing:
- Leading the development, evolution, and governance of BAE Systems' brand and visual identity, aligning strategy with corporate objectives while managing brand reputation and stakeholder engagement across the organisation.
- Providing central coordination and leadership to ensure consistent, effective implementation of brand and visual identity across all platforms, sectors, and Lines of Business.
- Developing and owning the Group content strategy and calendar, aligning content with business objectives, target audiences, editorial standards, and brand guidelines while coordinating closely with cross-functional communications teams.
- Leading end-to-end content production workflows across multiple formats, ensuring quality, compliance, budget and timelines, while using analytics to optimise performance and drive effective distribution to key stakeholders.
- Building, leading and influencing the Group Brand & Content team and a curated roster of external agencies, setting priorities, defining roles, and fostering collaboration to deliver best-in-class content and campaign objectives.
- Overseeing content production infrastructure, including creative asset management systems and brand tools, while managing budgets and optimising resources across internal and external teams to maximise impact and efficiency.
Your skills and experiences:
- Expert knowledge of brand and content principles, techniques and skills, with proven experience in content creation and editorial management roles within content marketing.
- High levels of creativity and innovative thinking to develop engaging and effective content.
- Significant experience in implementing and delivering content-led marketing campaigns, events, activities to budget, time and quality.
- Strong problem-solving abilities, proven track record of identifying innovative solutions and navigating complex, international environments.
- Expert in influencing and persuading through clear, concise communication and diplomacy, skilled at leading and inspiring teams, building relationships with stakeholders.
- Degree and/or relevant professional certificate or equivalent experience.
Benefits:
- Competitive pension scheme, employee share plans, extensive range of flexible discounted health, wellbeing and lifestyle benefits, including green car scheme, private health plans and shopping discounts – you may also be eligible for an annual incentive.
Closing Date: 13th February
We reserve the right to close this vacancy early if we receive sufficient applications for the role. Therefore, if you are interested, please submit your application as early as possible.
We welcome people from all backgrounds and strive for inclusive recruitment processes. If you have a disability or health condition, speak to your recruiter about reasonable adjustments.
Many BAE Systems roles are subject to security and export control restrictions. All applicants must achieve at least Baseline Personnel Security Standard. Some roles require higher levels of National Security Vetting based on residency and vetting level.
Head Of Brand in Stirling employer: BAE Systems.
Contact Detail:
BAE Systems. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head Of Brand in Stirling
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best work. This is your chance to shine and demonstrate what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its brand identity. Tailor your responses to show how your experience aligns with their goals and values.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Head Of Brand in Stirling
Some tips for your application 🫡
Show Off Your Brand Savvy: When you're crafting your application, make sure to highlight your expertise in brand and content principles. We want to see how you've successfully led brand strategies or content campaigns in the past, so don’t hold back on those examples!
Tailor Your Content Strategy: Align your application with our job description by showcasing your experience in developing content strategies. We love creativity, so share how you've used innovative thinking to engage audiences and meet business objectives.
Be Clear and Concise: Your written application should reflect your communication skills. Keep it clear and concise, just like you would when influencing stakeholders. Remember, we’re looking for someone who can communicate effectively across various platforms!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it makes the whole process smoother for everyone involved.
How to prepare for a job interview at BAE Systems.
✨Know the Brand Inside Out
Before your interview, dive deep into BAE Systems' brand and visual identity. Understand their mission, values, and recent campaigns. This knowledge will help you align your answers with their corporate objectives and show that you're genuinely interested in the role.
✨Showcase Your Creative Flair
Prepare to discuss your previous content creation and editorial management experiences. Bring examples of successful campaigns you've led, focusing on how your creativity and innovative thinking made a difference. Be ready to explain your thought process and the results achieved.
✨Demonstrate Leadership Skills
As a Head of Brand, you'll need to lead teams and influence stakeholders. Think of specific instances where you've successfully built relationships or inspired a team. Highlight your problem-solving abilities and how you've navigated complex environments to achieve goals.
✨Prepare for Scenario Questions
Expect questions about managing budgets, timelines, and resources. Prepare scenarios where you've had to optimise performance or handle challenges in content production. Use the STAR method (Situation, Task, Action, Result) to structure your responses clearly and effectively.
