At a Glance
- Tasks: Manage social media, create content, and coordinate influencer partnerships for Badwater Tequila.
- Company: Join a fast-growing tequila brand rooted in music, art, and nightlife culture.
- Benefits: Enjoy festival access, product tastings, and a hybrid working setup.
- Other info: Work with industry professionals and develop your skills in a dynamic environment.
- Why this job: Gain hands-on marketing experience and shape the future of a modern lifestyle brand.
- Qualifications: Marketing graduate or 1-2 years' experience; passion for social media and content creation.
The predicted salary is between 29000 - 32000 £ per year.
About Badwater Tequila
Badwater Tequila is a fast-growing tequila and RTD brand built around premium ingredients, bold design and cultural relevance. Rooted in music, art, fashion and nightlife culture, we're creating a modern lifestyle brand with national retail distribution and a growing presence across the UK on & off trade.
The Role
We're looking for a creative, organised and ambitious Social & Marketing Executive to help grow Badwater's social presence, creator network and brand campaigns. This role is ideal for someone early in their marketing career who wants hands-on experience across social media, influencer marketing, content creation, trade marketing, events, partnerships and brand strategy. You'll work closely with the Head of Brand & Marketing and external creative partners, playing a key role in shaping how Badwater shows up online and in culture.
Key Responsibilities
- Social Media & Content
- Manage Badwater's day-to-day social media channels, including Instagram, TikTok and LinkedIn.
- Plan, schedule and publish content that aligns with brand campaigns and cultural moments.
- Create and curate reactive social content that reflects Badwater's tone of voice and visual identity.
- Monitor trends, platform updates and audience behaviour to identify new content opportunities.
- Build community engagement through comments, messages and tagged content.
- Creator & Influencer Management
- Coordinate relationships with creators, influencers, photographers and freelance content partners.
- Manage creator briefs, content timelines and campaign reporting.
- Help identify and recruit new creator partners and ambassadors.
- Support the growth of Badwater's influencer and ambassador programme.
- Marketing & Brand Support
- Support the planning and execution of brand campaigns, partnerships and activations.
- Coordinate marketing assets, approvals and content delivery across projects.
- Assist with reporting, performance tracking and competitor analysis.
- Collaborate with internal teams and external agencies to ensure projects are delivered to a high standard.
- Events & Activations
- Support the delivery of festivals, brand activations, trade events and partner experiences.
- Capture and coordinate live social content during events.
- Help maximise content opportunities before, during and after activations.
- Occasional evening and weekend work may be required during key events.
About You
- Either a university graduate in Marketing, Business, Communications or a related field, or someone with 1–2 years' experience in a marketing, social media or content role.
- Passionate about social media, digital culture and content creation.
- Strong understanding of Instagram, TikTok and emerging platforms.
- Excellent written communication skills and a strong visual eye.
- Highly organised, proactive and comfortable managing multiple projects.
- Interested in music, nightlife, festivals, fashion, drinks or lifestyle brands.
- Eager to learn, develop new skills and grow within a marketing career.
Why Join Badwater?
You'll gain hands-on experience across multiple areas of marketing and the drinks industry while working with experienced industry professionals in a fast-growing consumer lifestyle brand. This is an opportunity to develop your skills, take ownership of projects and help shape the future of Badwater Tequila.
Perks
- Festival and event access across the UK and internationally.
- Exposure to social, content, influencer marketing, partnerships and brand activations.
- Opportunity to work with UK and international talent.
- Product allowance and team tastings.
- Hybrid working setup.
Salary range £29,000-32,000
What are we looking for:
We're looking for someone who is culturally plugged-in and full of ideas. Someone who spots trends before they hit the mainstream, understands what makes great content, and isn't afraid to bring fresh thinking to the table. You'll have a strong creative instinct, a proactive attitude and the confidence to take ownership of projects while learning and developing along the way.
Social & Marketing Executive employer: Badwater® Tequila
Badwater Tequila is an exceptional employer for those looking to kickstart their marketing career in a vibrant and culturally rich environment. With hands-on experience across various marketing disciplines, access to exciting events, and a supportive team that values creativity and innovation, employees are empowered to grow and make a meaningful impact within a fast-paced lifestyle brand. The hybrid working setup and opportunities to engage with industry talent further enhance the appeal of joining Badwater.
