At a Glance
- Tasks: Manage social media, create content, and coordinate influencer partnerships for Badwater Tequila.
- Company: Join a fast-growing tequila brand rooted in music, art, and nightlife culture.
- Benefits: Enjoy festival access, product tastings, hybrid work, and competitive salary.
- Other info: Work with industry professionals and develop your skills in a dynamic environment.
- Why this job: Gain hands-on marketing experience and shape the future of a modern lifestyle brand.
- Qualifications: University graduate or 1-2 years in marketing; passion for social media and content creation.
The predicted salary is between 29000 - 32000 £ per year.
About Badwater Tequila
Badwater Tequila is a fast-growing tequila and RTD brand built around premium ingredients, bold design and cultural relevance. Rooted in music, art, fashion and nightlife culture, we're creating a modern lifestyle brand with national retail distribution and a growing presence across the UK on & off trade.
The Role
We're looking for a creative, organised and ambitious Social & Marketing Executive to help grow Badwater's social presence, creator network and brand campaigns. This role is ideal for someone early in their marketing career who wants hands-on experience across social media, influencer marketing, content creation, trade marketing, events, partnerships and brand strategy. You'll work closely with the Head of Brand & Marketing and external creative partners, playing a key role in shaping how Badwater shows up online and in culture.
Key Responsibilities
- Social Media & Content
- Manage Badwater's day-to-day social media channels, including Instagram, TikTok and LinkedIn.
- Plan, schedule and publish content that aligns with brand campaigns and cultural moments.
- Create and curate reactive social content that reflects Badwater's tone of voice and visual identity.
- Monitor trends, platform updates and audience behaviour to identify new content opportunities.
- Build community engagement through comments, messages and tagged content.
- Creator & Influencer Management
- Coordinate relationships with creators, influencers, photographers and freelance content partners.
- Manage creator briefs, content timelines and campaign reporting.
- Help identify and recruit new creator partners and ambassadors.
- Support the growth of Badwater's influencer and ambassador programme.
- Marketing & Brand Support
- Support the planning and execution of brand campaigns, partnerships and activations.
- Coordinate marketing assets, approvals and content delivery across projects.
- Assist with reporting, performance tracking and competitor analysis.
- Collaborate with internal teams and external agencies to ensure projects are delivered to a high standard.
- Events & Activations
- Support the delivery of festivals, brand activations, trade events and partner experiences.
- Capture and coordinate live social content during events.
- Help maximise content opportunities before, during and after activations.
- Occasional evening and weekend work may be required during key events.
About You
- Either a university graduate in Marketing, Business, Communications or a related field, or someone with 1–2 years' experience in a marketing, social media or content role.
- Passionate about social media, digital culture and content creation.
- Strong understanding of Instagram, TikTok and emerging platforms.
- Excellent written communication skills and a strong visual eye.
- Highly organised, proactive and comfortable managing multiple projects.
- Interested in music, nightlife, festivals, fashion, drinks or lifestyle brands.
- Eager to learn, develop new skills and grow within a marketing career.
Why Join Badwater?
You'll gain hands-on experience across multiple areas of marketing and the drinks industry while working with experienced industry professionals in a fast-growing consumer lifestyle brand. This is an opportunity to develop your skills, take ownership of projects and help shape the future of Badwater Tequila.
Perks
- Festival and event access across the UK and internationally.
- Exposure to social, content, influencer marketing, partnerships and brand activations.
- Opportunity to work with UK and international talent.
- Product allowance and team tastings.
- Hybrid working setup.
Salary range £29,000-32,000
What are we looking for:
We're looking for someone who is culturally plugged-in and full of ideas. Someone who spots trends before they hit the mainstream, understands what makes great content, and isn't afraid to bring fresh thinking to the table. You'll have a strong creative instinct, a proactive attitude and the confidence to take ownership of projects while learning and developing along the way.
Social & Marketing Executive in London employer: Badwater® Tequila
At Badwater Tequila, we pride ourselves on being a dynamic and innovative employer that fosters creativity and growth in the fast-paced world of marketing and lifestyle branding. Our collaborative work culture encourages hands-on experience across various marketing disciplines, providing employees with unique opportunities to engage with music, art, and nightlife while shaping the future of our brand. With perks like festival access, product allowances, and a hybrid working setup, joining Badwater means becoming part of a vibrant team dedicated to making an impact in the drinks industry.
