At a Glance
- Tasks: Support digital marketing campaigns and explore AI-powered search marketing.
- Company: Growing marketing consultancy with a focus on innovation and technology.
- Benefits: Hands-on experience, training in AI tools, and career development opportunities.
- Other info: Perfect for ambitious individuals eager to learn and grow in a fast-paced environment.
- Why this job: Join a dynamic team shaping the future of digital marketing and AI.
- Qualifications: Strong communication skills and a passion for digital marketing and AI.
The company is a growing marketing consultancy supporting clients across the East Midlands and throughout the UK.
It delivers innovative marketing solutions designed to increase visibility, generate leads, and improve business performance through a blend of digital marketing, content strategy and emerging technologies.
As the digital landscape continues to evolve, the company is investing heavily in Answer Engine Optimisation (AEO), Artificial Intelligence (AI), and data-driven marketing approaches.
It is seeking a motivated Junior AI & Digital Marketing Executive to support client campaigns and help shape the future of AI-powered search marketing.
This role presents an excellent opportunity for an ambitious individual seeking to develop a career in modern digital marketing, regardless of whether they have significant prior industry experience.
The Role
The Junior AI & Digital Marketing Executive will support the planning, delivery, and optimisation of digital marketing campaigns for a diverse client portfolio.
The successful candidate will gain hands-on experience across a broad range of marketing disciplines, including Answer Engine Optimisation (AEO), Search Engine Optimisation (SEO), content marketing, social media management, email marketing, analytics, and the application of AI tools within marketing workflows.
Training and development will be provided to enable the successful candidate to build specialist expertise in this rapidly evolving area.
Key Responsibilities
- Answer Engine Optimisation (AEO)
- Research and monitor how clients are represented across AI-powered search and answer platforms, including Chat GPT, Microsoft Copilot, Gemini, Perplexity and Google AI Overviews.
- Assist in creating and optimising content designed to answer customer questions effectively.
- Support the development of FAQs, knowledge centres, and topic authority content.
- Assist with structured content creation and schema implementation.
- Conduct keyword, topic and search intent research.
- Identify opportunities to improve clients' visibility across search engines and AI-powered platforms.
- Artificial Intelligence & Emerging Technologies
- Utilise AI tools to support content creation, research, campaign planning and ideation.
- Develop effective prompts and workflows to increase marketing efficiency.
- Evaluate new AI technologies and identify opportunities for client application.
- Support the implementation of AI-assisted marketing processes.
- Ensure AI-generated content meets quality, accuracy and brand standards.
- Digital Marketing
- Create engaging website content, blogs, case studies and marketing collateral.
- Support social media planning, content creation and scheduling.
- Assist with email marketing campaigns and customer communications.
- Contribute to SEO activities aimed at increasing organic visibility.
- Support website updates and content management tasks.
- Undertake competitor and market research projects.
- Assist in delivering integrated digital marketing campaigns.
Skills & Experience
- Excellent written and verbal communication skills.
- Strong attention to detail and organisational ability.
- Interest in digital marketing, AI and emerging technologies.
- Confidence working with online platforms and digital tools.
- A proactive approach to learning and problem solving.
- Ability to manage multiple tasks and priorities.
- Good working knowledge of Microsoft Office applications
Junior AI & Digital Marketing Executive in Sutton in Ashfield employer: Back TO Work
Join a dynamic IT support company that prioritises employee growth and development, offering a supportive work culture where you can thrive as a Cyber Security Apprentice. With hands-on experience and mentorship from industry experts, you'll gain invaluable skills while contributing to the protection of vital digital infrastructure in a collaborative environment. Located in a vibrant area, this role not only paves the way for your future career in cybersecurity but also provides a unique opportunity to be part of a forward-thinking team dedicated to innovation and excellence.
StudySmarter Expert Advice🤫
We think this is how you could land Junior AI & Digital Marketing Executive in Sutton in Ashfield
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Back TO Work and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Back TO Work are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Back TO Work on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Back TO Work. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Junior AI & Digital Marketing Executive in Sutton in Ashfield
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Back TO Work. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Back TO Work:Show us that you’ve done your homework! In your application, briefly mention what you admire about Back TO Work’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Back TO Work
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Back TO Work will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Back TO Work, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
