At a Glance
- Tasks: Support digital marketing campaigns and explore AI-powered search marketing.
- Company: A growing marketing consultancy with a focus on innovation and technology.
- Benefits: Hands-on experience, training in AI tools, and career development opportunities.
- Other info: Perfect for ambitious individuals eager to learn and grow in a fast-paced environment.
- Why this job: Join a dynamic team and shape the future of digital marketing with AI.
- Qualifications: Strong communication skills and a passion for digital marketing and AI.
The company is a growing marketing consultancy supporting clients across the East Midlands and throughout the UK.
It delivers innovative marketing solutions designed to increase visibility, generate leads, and improve business performance through a blend of digital marketing, content strategy and emerging technologies.
As the digital landscape continues to evolve, the company is investing heavily in Answer Engine Optimisation (AEO), Artificial Intelligence (AI), and data-driven marketing approaches.
It is seeking a motivated Junior AI & Digital Marketing Executive to support client campaigns and help shape the future of AI-powered search marketing.
This role presents an excellent opportunity for an ambitious individual seeking to develop a career in modern digital marketing, regardless of whether they have significant prior industry experience.
The Role
The Junior AI & Digital Marketing Executive will support the planning, delivery, and optimisation of digital marketing campaigns for a diverse client portfolio.
The successful candidate will gain hands-on experience across a broad range of marketing disciplines, including Answer Engine Optimisation (AEO), Search Engine Optimisation (SEO), content marketing, social media management, email marketing, analytics, and the application of AI tools within marketing workflows.
Training and development will be provided to enable the successful candidate to build specialist expertise in this rapidly evolving area.
Key Responsibilities
- Answer Engine Optimisation (AEO)
- Research and monitor how clients are represented across AI-powered search and answer platforms, including Chat GPT, Microsoft Copilot, Gemini, Perplexity and Google AI Overviews.
- Assist in creating and optimising content designed to answer customer questions effectively.
- Support the development of FAQs, knowledge centres, and topic authority content.
- Assist with structured content creation and schema implementation.
- Conduct keyword, topic and search intent research.
- Identify opportunities to improve clients' visibility across search engines and AI-powered platforms.
- Artificial Intelligence & Emerging Technologies
- Utilise AI tools to support content creation, research, campaign planning and ideation.
- Develop effective prompts and workflows to increase marketing efficiency.
- Evaluate new AI technologies and identify opportunities for client application.
- Support the implementation of AI-assisted marketing processes.
- Ensure AI-generated content meets quality, accuracy and brand standards.
- Digital Marketing
- Create engaging website content, blogs, case studies and marketing collateral.
- Support social media planning, content creation and scheduling.
- Assist with email marketing campaigns and customer communications.
- Contribute to SEO activities aimed at increasing organic visibility.
- Support website updates and content management tasks.
- Undertake competitor and market research projects.
- Assist in delivering integrated digital marketing campaigns.
Skills & Experience
- Excellent written and verbal communication skills.
- Strong attention to detail and organisational ability.
- Interest in digital marketing, AI and emerging technologies.
- Confidence working with online platforms and digital tools.
- A proactive approach to learning and problem solving.
- Ability to manage multiple tasks and priorities.
- Good working knowledge of Microsoft Office applications
Junior AI & Digital Marketing Executive in Beeston employer: Back TO Work
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We think you need these skills to ace Junior AI & Digital Marketing Executive in Beeston
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Familiarise yourself with common digital learning tools and platforms, like LMS systems or authoring tools that Back TO Work might use. Understanding these will give you an edge and show you’re ready to jump in from day one!
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