At a Glance
- Tasks: Lead product marketing strategies and create compelling messaging for our Extended Services Programs.
- Company: Join Back Market, a mission-driven company making a positive impact on the planet.
- Benefits: Enjoy a hybrid work model, mentorship programs, and a supportive work environment.
- Other info: Collaborate across functions and stay ahead of industry trends in a vibrant culture.
- Why this job: Make a real difference while developing your marketing skills in a dynamic team.
- Qualifications: Experience in product marketing with strong communication and data analysis skills.
The predicted salary is between 50000 - 70000 £ per year.
Back Market seeks a Product Marketing Manager to lead the positioning and go‑to‑market strategy for our Extended Services Programs. The role focuses on creating differentiated messaging, driving product adoption, and ensuring all customer touchpoints support the program’s value proposition.
Responsibilities
- Build differentiated positioning and messaging grounded in customer insights, competitive intelligence, and market trends.
- Design and orchestrate go‑to‑market strategies in collaboration with Product and Marketing Ops to maximize launch impact and sustain adoption.
- Craft product narratives with Brand and PR, translating customer pain points into clear, compelling stories across the year.
- Partner with Product Managers to influence roadmaps, close product gaps, and spot innovation opportunities before competitors.
- Ensure every customer touchpoint—from pre‑ to post‑purchase—aligns with our positioning, messaging, and brand guidelines.
- Track launch performance end‑to‑end, using data tools to analyze outcomes and inform future actions.
Qualifications
- Proven experience in product marketing, including launching B2C products into market.
- Exceptional writing and communication skills in English.
- Customer‑first instinct, building from the outside in.
- Comfort with data and metrics; ability to use numbers to tell stories and drive decisions.
- Track record of building trust and collaborating across functions at pace.
- Strong prioritization skills, able to juggle multiple projects confidently.
- Talent for distilling complexity into clarity for any audience, internal or external.
Nice to Have
- Experience with Figma or Amplitude.
- Fluency in another language spoken in one of our markets.
- Sharp eye for culture and current events, maintaining awareness of industry trends.
Benefits
- Mission‑driven work environment with direct impact on the planet.
- Hybrid work model: two remote days per week, one remote week per quarter, and three flex days.
- Employee Resource Groups, mentorship programs, comprehensive accessibility policies, and cultural competency training.
Back Market is an equal‑opportunity employer. If reasonable accommodations are needed for the interview process, please discuss them with the Talent Acquisition Team.
Product Marketing Manager, Extended Services Programs employer: Back Market
Back Market is an exceptional employer that champions a mission-driven work environment, allowing employees to make a direct impact on the planet through their roles. With a hybrid work model offering flexibility, alongside robust employee resource groups and mentorship programmes, Back Market fosters a culture of collaboration and growth, ensuring that every team member can thrive both personally and professionally.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Manager, Extended Services Programs
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Back Market and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Back Market are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Back Market on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Back Market. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Product Marketing Manager, Extended Services Programs
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Back Market. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Back Market:Show us that you’ve done your homework! In your application, briefly mention what you admire about Back Market’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Back Market
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Back Market will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Back Market, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
