Marketing Analytics Lead

Back Market is the world’s leading refurbished electronics marketplace with a team of 650 people, powering operations in 18 countries (and counting!).

Named one of the World’s Most Innovative Companies by Fast Company in 2019 and again in 2021, our mission is simple: empowering people to consume tech sustainably by offering folks a high quality, accessible, and more eco-friendly alternative to buying new electronics. Why? Refurbished tech helps lower our collective environmental impact . We have indeed contributed to avoid the production of more than 1,000,000 tons of CO2e worldwide since our launch in 2014.

Be part of an exciting and growing international adventure that will change the way the world consumes tech.

ABOUT THE ROLE:

We are looking for a strategic and highly skilled Marketing Analytics Lead to drive data-driven decision-making in our marketing initiatives. You will leverage your expertise in Marketing, Data analytics, martech & media tracking to unlock actionable insights and scale marketing strategies. This role is ideal for an analytical leader passionate about marketing data, cross-functional collaboration, and innovation.

A proven record in impact measurement—such as evaluating multi-channel campaign effectiveness—is essential. If you thrive on crafting scalable data strategies and influencing decisions through analytics, keep reading—you’re in the right place.

YOUR MISSION (IF YOU ACCEPT IT):

Marketing Analytics:

1. Serve as the primary analytics partner for marketing managers, collaborating on our incrementality platform, measurement frameworks and data-driven strategies.
2. Translate complex datasets into actionable insights, clearly presenting recommendations to senior leadership.

Martech & Data Collection:

1. Challenge our MarTech setup to collect, process and leverage marketing insights.
2. Lead media tracking efforts to measure campaign effectiveness and ensure optimal ROI across channels.
3. Ensure data quality, accuracy, and scalability while maintaining robust workflows.

Analytics Engineering:

1. Lead analytics engineers to build and optimize scalable data pipelines in BigQuery and support marketing analytics needs.

Stakeholder Management:

1. Partner with marketing, tech, product, and cross-functional teams to align data opportunities with business objectives.
2. Maintain effective communication with stakeholders to ensure the delivery of data-driven solutions.

Leadership:

1. Cultivate the data culture and data-driven decision-making across the organisation.
2. Lead and mentor a team of analysts, data scientists & analytics engineers to foster a high-performance culture.

YOU ARE IN THE RIGHT PLACE IF:

• Minimum 7 years of experience in marketing analytics with proven experience in building & scaling incrementality platforms, brand measurement and media efficiency frameworks.
• Comprehensive knowledge of marketing strategies, including performance channels interactions, brand media, and online/offline activations.
• Strong understanding of web tracking and tagging strategy and implementation (GA, GTM, attribution).
• Proficiency with MarTech systems and their role in marketing analytics (CDP, CMP, Analytics tools, CRM platforms, MMP…).
• Strong ability to manage cross-functional teams and collaborate with diverse stakeholders.
• A proactive, results-driven approach to tackling analytics challenges in a fast-paced environment.
• Knowledge of data science applications for marketing, such as predictive modeling or clustering.
• Familiarity in BigQuery and advanced skills in data analytics.
• Excellent communication and project management skills, with the ability to simplify complex concepts.

WHY SHOULD YOU JOIN US?

1. A meaningful job: you will help avoid thousands of tons of electronic waste and fight against planned obsolescence. It counts!
2. A meaningful company: we became a mission-driven company in January 2022.
3. Be part of a worldwide growing company: based in Europe, the USA and Asia to face great challenges: you will have the freedom to innovate and adopt new ideas!
4. Work alongside passionate experts: who will share their knowledge and help you develop and grow in your career.
5. Grow your career: with a flexible career path and a dedicated Learning & Development team. Back Market will help you evolve with personalized internal trainings and external handpicked providers from day 1!
6. Leadership Academy by Back Market: “be a coach not a dictator” is at the core of this program! We train and enable all our leaders to support their team towards achieving goals. Be a manager at Back Market is a unique experience we take by heart.
7. An attractive salary, equity and a host of benefits including: Lunch voucher, health insurance, relocation package, paid time off for activism in your community, parental benefits, flexible hours, etc.
8. Remote friendly company: up to 2 days of remote work per week!
9. One Loving Tribe: you will have the opportunity to work in a fast-paced, open-minded and friendly environment.
10. Be part of one of our Employee Resource Groups created around shared identities, common backgrounds and/or special interests crafted to be a safe space and an expressive outlet.
11. Several internal events: The Monday Brief (weekly)/ The Somehands (monthly)/ The All Hands (annual).
12. We’re here to SABOTAGE: It’s our mantra. It keeps us focused on what we aspire to be: a little bit sneaky, always smart, kinda frugal and constantly conspiring to create maximum impact.

Back Market is an Equal Opportunity Employer which means we pledge to not discriminate against employees based on race, color, religion, sex, national origin, age, disability or genetic information. If reasonable accommodations are needed for the interview process, please do not hesitate to discuss this with the Talent Acquisition Team.

Back Market is helping to address one of the biggest challenges of our time: climate change. We take this so seriously that we were awarded status as a “Société à Mission”, or company with a social mission, by the French government. We know we can’t tackle a global problem without a globally representative team so we are committed to embedding diversity, equity and inclusion principles in every aspect of our organization. But more importantly, being One Loving & Free Spirited Tribe is in our DNA as it is one of the five foundational values of our company since we got started way back in 2014. We are committed to hiring and supporting diverse teams of people from all backgrounds, experiences, and perspectives. We know our lofty goals cannot be reached unless everyone has a seat at the table along with the resources and opportunity to grow.

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