Digital Marketing Executive

Digital Marketing Exec, Insurance, Hove, 35 hrs/week, £30k-£34k (DoE)

This fast growing insurance provider is looking for a Digital Marketing Executive. If you are a digital marketing exec or recently qualified CIM professional looking to gain hands on experience, this could be an opportunity to join a great company with great benefits.

Overview
This Hove based insurance business is growing rapidly. They have a very supportive culture and provide thorough training for all new joiners.

The role
As a Digital Marketing Executive, you will play a crucial role in supporting the implementation of digital marketing activities. The ideal candidate will possess a blend of design skills, content creation abilities, and a passion for analytics. You will work collaboratively with cross-functional teams to enhance the brand visibility, drive engagement, and contribute to the company’s growth.

Responsibilities

• Be responsible for website updates using the CMS platform.
• Plan and execute organic and paid social media campaigns across LinkedIn, Twitter, Facebook, and Instagram.
• Use Mailchimp to create email campaigns and provide analysis.
• Create content using Canva and Adobe Creative Suite.
• Assist in analysing the performance of marketing initiatives across different channels using Google Analytics and other relevant analytics tools.
• Support the Marketing Manager in coordinating and executing various promotional activities and events.
• Maintain a well-organised marketing content calendar to ensure the timely delivery of marketing materials and campaigns.
• Monitor and take ownership of marketing email inbox.

The Candidate

• Proficiency in Webflow or other website CMS platforms (or a willingness to learn).
• Strong understanding of digital marketing principles, including SEO.
• Experience in a marketing role.
• Some experience or understanding of Google Analytics, Google Search Console, and SEO tools (e.g., SEMrush, Moz).
• Experience with email marketing platforms, Canva and Adobe Creative Suite (or other creative suites), and a basic understanding of CRM systems and how they integrate with marketing strategies.
• Strong copywriting and content creation skills with a keen eye for detail.
• Analytical mindset, with the ability to interpret marketing data and provide actionable insights.
• A proactive, hands-on approach, a creative thinker with the ability to generate fresh ideas and innovative campaigns.
• Highly organised, with excellent time management and prioritisation skills.
• A team player with strong communication and collaboration abilities.
• Passion for digital marketing and a drive to stay updated on industry trends.

Desirable Criteria

• Previous experience in the insurance or the social care sector is beneficial but not essential.
• Experience with Google Ads, LinkedIn Ads, or other digital advertising platforms.
• Knowledge of UX/UI principles to enhance website and campaign performance.
• Previous involvement in CRM implementation or marketing automation projects.

Salary And Benefits

• £30k-£34k per annum (DoE) plus commission.
• Office based position (Hove) in the first 6 months in order to complete ongoing training and development. After this, successful candidates may be able to work from home for part of the week. Currently this is 60/40 with 60% office and 40% home for the team. Core days are Tuesday & Thursday with an additional day as per business needs.
• Full-time 9am-5pm Monday – Friday.
• 28 days (inclusive of Bank Holidays) per year, rising to 33 days (inclusive of Bank Holidays) after two years service.
• Pension 3% Employer contribution (after qualifying period).
• Benefits programme which enables employees to annually claim for dental and optical plus additional benefits (after qualifying period).
• Private medical insurance offered to all employees and dependents after two years service.
• Support all staff with professional exams, both financially and through lunchtime workshops and mentoring.
• Great reward and recognition programme providing monthly and annual recognition.
• Opportunity to support and take part in charitable events to support the company’s charitable arm.

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