Engagement & Demand Generation Specialist

About Us

Dymax, part of the BCE Holding family of brands, is based out of Torrington, Connecticut. Dymax is globally recognized as a pioneer in the development of light-curable adhesives and curing equipment. Today, our expansive portfolio of innovative adhesives, coatings, and maskants are supported by dispense solutions and cutting‑edge UV and LED light‑curing equipment. Unlike our competitors who supply standard products, Dymax focuses on the customer experience by tailoring solutions that help customers lower costs, reduce their carbon footprint, improve efficiency, and drive profitability. Our focus on being a customer intimate organization has led us to where we are today: a rapidly expanding force within our industry, an innovative product portfolio, extraordinary employees, and a bright future based on creating quality offerings with a dedication to business growth.

About You

We’re seeking a results-focused, innovative, self-driven, and well-qualified individual to join our talented team as our Engagement & Demand Generation Specialist. In this role, you will activate integrated MarCom programs that build engagement, generate demand, and contribute to the pipeline by developing and deploying campaign content, promotional assets, and audience touchpoints across digital, social, and event channels, applying approved messaging and brand guidelines to deliver consistent, measurable communications for an assigned brand or portfolio.

Key Responsibilities

• Execute engagement activities that increase awareness, interaction, and demand by activating campaign content across approved social, digital, and email channels, tailoring messages to audience and channel, and maintaining a consistent brand presence aligned with established messaging and funnel objectives.
• Plan and execute event engagement programs that support campaign goals by coordinating pre-event promotion, on-site messaging, and post-event follow-up across digital and social channels to encourage participation, capture interest, and extend campaign reach.
• Create and activate campaign content across multiple formats by developing posts, emails, graphics, short-form copy, visual assets, and supporting materials that strengthen awareness, deepen engagement, and encourage conversion in line with campaign objectives and timelines.
• Apply performance insights to optimize engagement and campaign effectiveness by tracking engagement metrics, campaign indicators, and lead activity and using results to refine content, timing, channel mix, and execution within established marketing direction.
• Coordinate campaign logistics and engagement assets across channels by preparing communications materials, managing timelines, aligning messaging with campaign plans, and ensuring readiness across digital, social, email, and event-related touchpoints.
• Engage internal partners, agencies, and vendors to deliver integrated campaign execution by coordinating inputs, clarifying requirements, reviewing deliverables for accuracy and quality, aligning timelines, and supporting future-state MarCom collaboration across brand, product marketing, sales, and regional teams.
• Ensure accuracy, consistency, and compliance of campaign communications by applying brand guidelines, conducting content and factual review, confirming required approvals, and validating materials prior to launch across digital, social, email, and event channels.

Qualifications

• BS/BA Degree in Communications, Marketing, or equivalency.
• Strong working knowledge of social media and associated tools, email and CRM tools (Salesforce), content publishing, campaign management, analytics, and standard productivity software.
• 3+ years of experience executing integrated marketing, campaign activation, event marketing, digital engagement, or demand generation activities with demonstrated capability managing multiple initiatives concurrently.
• Ability to coordinate multiple details, collaborate across functions, manage timelines, and apply judgment to deliver effective engagement and campaign execution within established marketing direction.
• Strong writing, editing, and content development skills with attention to audience relevance, tone, accuracy, and brand consistency; comfort using performance insights to improve engagement and marketing effectiveness.

Salary Range: $75,000 - $108,000

Benefits

• Attractive salaries
• Personal growth opportunities
• Excellent benefits packages that include:
• Health Care Plan (Medical, Dental & Vision) - effective date of hire
• Retirement Plan (401K)
• Life Insurance (Basic, Voluntary & AD&D)
• Generous Paid Time Off and Public Holidays
• Short-Term and Long-Term Disability
• Free uniforms and footwear
• Training & Development
• Tuition Reimbursement
• Wellness Resources

Dymax provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, domestic violence status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.