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For Companies At a Glance
- Tasks: Manage luxury travel client accounts and secure media coverage.
- Company: Bacchus is a creative agency for luxury lifestyle brands, with a global presence.
- Benefits: Enjoy 24 days holiday, commission, team events, and wellness support.
- Why this job: Join a dynamic team, mentor juniors, and make an impact in luxury travel PR.
- Qualifications: Experience in travel PR, strong media contacts, and excellent writing skills required.
- Other info: Hybrid working model available; perfect for those seeking flexibility.
The predicted salary is between 45000 - 49000 £ per year.
Location: London (hybrid working)
Contract Type: Permanent, full-time
Reporting To: Associate Director
Salary Range: £45,000 - £49,000 (depending on experience)
About Us
Bacchus is a creative agency offering public relations, production, and social media services to inspirational brands across the breadth of the luxury lifestyle sector. Female-founded and headquartered in London, the agency has offices in New York City, Miami, and the GCC, with a global network of partners.
The Opportunity
We are thrilled to present an exciting opportunity for a talented PR Senior Account Manager to join our travel division, working across a portfolio of luxury travel clients. This fast-paced role involves managing client accounts, building strong client relationships, securing standout media coverage, and overseeing the delivery of day-to-day PR activities. You will also be responsible for guiding and supporting junior team members to ensure the smooth running of accounts.
The Skills Required
- Strong network of travel and lifestyle media contacts; ability to pitch and secure quality coverage
- Confident in managing client communications, expectations, and strategic planning
- Able to oversee day-to-day running of accounts, manage timelines, and deliver results against client KPIs
- Experience guiding and supporting junior team members; ability to delegate effectively and mentor others
- Excellent writing skills for press releases, pitches, reports, and social media content
- Extensive knowledge of the travel sector
- Experience working in a fast-paced communications agency in a travel PR role
- Strong knowledge of Key Opinion Leaders (KOLs) within the luxury travel and lifestyle industry is essential for this role
Key Responsibilities
- Public Relations & Influencer Relations
- Build and maintain strong relationships with top-tier press and influencers through regular communication and meetings
- Identify media and influencer opportunities aligned with client goals
- Manage and update media and influencer databases for accuracy
- Meet monthly KPIs for journalist, influencer, and industry contact meetings
- Write high-quality press releases, pitches, strategies, and proposals with strong attention to detail
- Research upcoming media features and identify trends and creative angles
- Maintain a personal network across relevant industries
- Client Management & Relations
- Develop and maintain excellent client relationships and provide strategic counsel
- Support Associate Director/Junior Account Director in preparing meeting materials and reports
- Ensure timely and polished client reporting and communications
- Act as day-to-day client contact and lead client meetings with support
- Manage client projects and campaigns, meeting KPIs and budget goals
- Execute account strategy effectively and resolve issues proactively
- Team Management
- Monitor and support team performance, ensuring deadlines are met
- Lead team meetings and assist in task delegation and team motivation
- Provide feedback to the Associate Director and support team skill development
- New Business
- Contribute to research and preparation of new business presentations and pitches
- Identify new business opportunities and assist in developing strategies to secure leads
- Support proposal development and pitch presentations
Benefits
- 24 days holiday plus UK bank holidays, plus Christmas office shutdown and one additional day's holiday entitlement per year served, capped at five days
- 10% commission on any fees introduced to the company
- Auto-enrollment in the company's pension scheme
- Team events, including a summer and Christmas party
- Monthly team drinks and lunches
- Access to an EAP which offers free counselling sessions
- Wifi & phone plan contributions
PR Senior Account Manager employer: Bacchus Agency
Contact Detail:
Bacchus Agency Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PR Senior Account Manager
✨Tip Number 1
Network actively within the travel and lifestyle media sector. Attend industry events, webinars, and conferences to meet potential contacts and influencers who can help you secure quality media coverage for your clients.
✨Tip Number 2
Familiarise yourself with the latest trends in luxury travel PR. Follow relevant publications and influencers on social media to stay updated on what’s hot in the industry, which will help you pitch effectively and creatively.
✨Tip Number 3
Demonstrate your leadership skills by showcasing examples of how you've successfully guided junior team members in previous roles. Be prepared to discuss specific instances where your mentorship made a difference in team performance.
✨Tip Number 4
Prepare to discuss your experience with client management and strategic planning. Have concrete examples ready that illustrate how you've met KPIs and managed client expectations in a fast-paced environment.
We think you need these skills to ace PR Senior Account Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in PR, particularly within the travel sector. Emphasise your writing skills and any successful campaigns you've managed, as these are crucial for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for luxury travel PR. Mention specific examples of how you've built relationships with media contacts and secured coverage, aligning your experience with the job requirements.
Showcase Your Writing Skills: Since excellent writing skills are essential for this position, consider including samples of press releases, pitches, or reports you've written in the past. This will demonstrate your ability to produce high-quality content.
Highlight Team Management Experience: If you have experience guiding junior team members, make sure to mention it. Discuss how you've supported team performance and contributed to a positive team environment, as this is a key responsibility of the role.
How to prepare for a job interview at Bacchus Agency
✨Showcase Your Media Network
Make sure to highlight your strong network of travel and lifestyle media contacts during the interview. Be prepared to discuss specific examples of how you've successfully pitched stories and secured quality coverage for previous clients.
✨Demonstrate Client Management Skills
Be ready to share experiences where you've effectively managed client communications and expectations. Discuss how you approach strategic planning and ensure that client KPIs are met, as this is crucial for the role.
✨Highlight Team Leadership Experience
Since the role involves guiding and supporting junior team members, come prepared with examples of how you've mentored others in the past. Talk about your approach to delegation and how you motivate your team to meet deadlines.
✨Prepare Writing Samples
Given the importance of excellent writing skills for press releases and pitches, bring along samples of your work. This will not only demonstrate your writing ability but also your understanding of the luxury travel sector and its unique nuances.
