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For Companies At a Glance
- Tasks: Drive brand activation strategies and build relationships with key customers in London.
- Company: Join Bacardi, a leading spirits company with a vibrant culture.
- Benefits: Competitive pay, generous leave, wellness programs, and inclusive policies.
- Why this job: Be part of a dynamic team making an impact in the beverage industry.
- Qualifications: 3+ years in marketing or commercial roles, preferably in the spirits sector.
- Other info: Embrace a culture of diversity and growth with excellent career opportunities.
The predicted salary is between 36000 - 60000 £ per year.
Join us in London as a key member of the Customer Marketing team in one of Europe’s biggest markets. You will play a pivotal role in the On Trade Channel, implementing the BTL channel strategy with partner customers and driving the Winning In Key Cities (WIKC) strategy for London.
Responsibilities
- Implement the BTL strategy for WIKC/Hotspots in a defined geography, delivering execution aligned to brand strategy and maximizing return for guests, customers and brands.
- Identify gaps and evolve toolkits to deliver the required level of personalization while staying aligned to brand priorities and core jobs.
- Own the activation agenda for a defined range of customers, partnering with Sales & Advocacy.
- Build long‑term relationships with key strategic customers, internally and externally.
- Contribute to the IAP cycle, bringing a WIKC/Hotspot perspective to BTL discussions.
- Maximise ROI from A&P, setting clear objectives for all investment decisions and evaluating outcomes in a timely manner, including GTN spend.
- Amplify ‘Gold’ activations and collaborate cross‑functionally to elevate brand‑building execution.
- Manage A&P budgets, including phasing and invoice/PO processes.
- Act as a business partner for priority customers, owning the BTL activity proposal for customer tenders.
Skills & Experience
- Channel expert with deep knowledge of priority customers and how to win through partnership.
- Strong ability to manage stakeholder relationships and influence across functions.
- Energetic, action‑oriented, comfortable making decisions and driving agendas forward.
- Self‑starter who thrives under pressure, deals with ambiguity and pursues results.
- Excellent presentation skills and adaptability to audiences.
- Fluent command of English (essential).
- Minimum 3 years of experience within Marketing or Commercial On Trade, delivering customer activations, events or Advocacy programs.
- Experience within the Spirits and/or Beverage industry is essential.
- Advanced knowledge of the channel acquired by working directly with key customers in a Marketing or Commercial capacity.
- Proven track record of positive stakeholder management.
- Exposure to Bacardi Way Of Growth for Marketing, building brands sustainably and effectively.
Leadership & Personal Attributes
- Belonging: Create an inclusive culture where people feel appreciated.
- Self‑Awareness: Reflective, understanding strengths, weaknesses and impact on others.
- People Agility: Navigate tough situations and harness collective performance.
- Results Agility: Deliver results, inspire teams, and instill confidence.
- Mental Agility: Think critically, connect ideas strategically, bring creativity to challenges.
- Change Agility: Curious, experimental, and resilient to change; growth mindset.
Perks & Benefits
- Competitive Pay Package
- Competitive Holiday/Paid Time Off, with additional days such as volunteer days.
- Retirement/Pension Plan
- Medical, Critical Illness, and Life Insurance
- Calm Meditation App subscription (free)
- Employee Assistance Programs
- Family‑friendly and inclusive leave policies
This total rewards program is based on pay for performance, with incentive programs linked to company and individual performance.
Prestige Activation Manager - UK employer: Bacardi
Contact Detail:
Bacardi Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Prestige Activation Manager - UK
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. The more connections you make, the better your chances of landing that dream role.
✨Tip Number 2
Show off your personality! When you get the chance to meet potential employers, whether it’s at a networking event or an interview, let your energy shine through. They want to see how you can fit into their team and culture, so be yourself!
✨Tip Number 3
Prepare for those interviews! Research the company, understand their values, and think about how your experience aligns with their needs. Practice common interview questions and have some examples ready to showcase your skills and achievements.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for you. Plus, applying directly can sometimes give you a leg up in the process. So, what are you waiting for? Get your application in!
We think you need these skills to ace Prestige Activation Manager - UK
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in the On Trade Channel and customer activations. We want to see how your skills align with our BTL strategy and the Winning In Key Cities approach!
Showcase Your Achievements: Don’t just list your responsibilities; share specific examples of how you’ve driven results in previous roles. We love seeing quantifiable achievements that demonstrate your ability to maximise ROI and manage stakeholder relationships.
Be Authentic: Let your personality shine through in your application! We value self-starters who are energetic and adaptable, so don’t hesitate to show us what makes you unique and how you can contribute to our inclusive culture.
Apply Through Our Website: We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity with Bacardi!
How to prepare for a job interview at Bacardi
✨Know Your BTL Strategy
Before the interview, make sure you understand the BTL (Below The Line) strategy and how it applies to the On Trade Channel. Be ready to discuss how you would implement this strategy in key cities like London, and think of examples from your past experience that demonstrate your ability to drive successful activations.
✨Showcase Your Stakeholder Management Skills
Since building long-term relationships with key customers is crucial for this role, prepare specific examples of how you've successfully managed stakeholder relationships in the past. Highlight your ability to influence across functions and how you’ve navigated tough situations to achieve results.
✨Demonstrate Your Results Agility
Be prepared to discuss how you measure success and ROI from your marketing activities. Think about times when you set clear objectives for investments and how you evaluated outcomes. This will show your potential employer that you can deliver results and inspire teams.
✨Emphasise Your Adaptability
The job requires someone who can adapt to different audiences and situations. Share examples of how you've tailored your presentations or strategies to meet the needs of various stakeholders. This will highlight your mental agility and ability to connect ideas strategically.
