At a Glance
- Tasks: Lead shopper marketing initiatives and develop impactful BTL programming across Europe.
- Company: Join a dynamic team at a leading FMCG company focused on innovation.
- Benefits: Enjoy competitive pay, generous leave, and comprehensive health benefits.
- Other info: Collaborative environment with opportunities for professional growth and community engagement.
- Why this job: Make a real impact by connecting brands with shoppers through insightful strategies.
- Qualifications: 5+ years in Trade or Customer Marketing with strong shopper behaviour knowledge.
The predicted salary is between 60750 - 74250 £ per year.
For the Off Trade Channel, you will work in partnership with the Head of Channel Marketing to develop BTL programming and assets that equip markets across Europe with the tools to execute to win. Taking ownership of BTL planning for a defined set of brands and working with the respective Regional Brand Directors to ensure all parties are aligned and accountable on the planned execution in market.
Responsibilities:
- Leading the development and handover of BTL workstreams from Region to Local CPA at an 80% ready state.
- Working in close consultation with markets to ensure critical paths are fully met.
- Allowing Local Customer Planning and Activation Managers to focus on the final 20% of the workstream centred on the localisation at market and customer level.
- You will be the business partner for a defined portfolio of Brands throughout the Integrated Annual Planning process, helping connect Region and Market(s) to deliver a winning BTL plan.
- A key stakeholder in bringing the functions together to think and act shopper.
- Delivering shopper messaging, assets (BVI) and campaigns that resonate with the occasion or primary barrier to purchase for a brand.
- Putting insights at the heart of BTL decision making.
- Focussing on the shopper occasion and need state.
- Defining channel and brand Point of Sales Materials (POSM) assortment in collaboration with regionally approved suppliers and with alignment across key markets.
- Working in partnership with our POSM Excellence Managers in Europe.
- Alongside the European Channel Programming Leadership team, you will be a key enabler in building a team of shopper marketing experts and refining ways of working between Region and Local teams.
- Support the integration of preferred European BTL agencies and establishing clear ways of working.
- Remains abreast of legal regulations in the industry for the Countries.
Requirements:
- Advanced in developing shopper marketing programs.
- At ease adapting the discussion based on the life stage of a category/brand in market, whilst delivering BTL scale/consistency.
- Advanced understanding of shopper behaviour across the full path to purchase.
- At ease translating brand strategy into shopper centric plans, rooted in insight, with clearly defined objectives.
- Channel expert, with advanced knowledge of how customers operate, the key barriers to success and how to win through partnership.
- Considered as a role model for leading external agencies to deliver world class work.
- Omnichannel mindset, incorporating Digital into planning and execution.
- Advanced communicator, skilled at removing complexity and driving clarity across the business.
- A leader at ease connecting teams across functions/markets, building a sense of community achieving team results and ownership of total regional performance within their area of expertise.
- Advanced in building a trusted relationship between Region, Cluster and Market(s).
- Fluent command in English.
- Minimum 5 years experience within Trade or CPA/Customer Marketing.
- Plus, a minimum 3 years experience in Sales, Brand Management, Category Development or Experiential.
- Experienced in developing Channel Strategy based on shopper insight and delivering plans that contribute to winning along the path to purchase and delivering sustainable profit growth.
- Advanced knowledge of the channel achieved by working directly with key customers and closely with the sales team in an established market.
- Experience achieved through a Marketing or Commercial capacity.
- Detailed understanding of customers, their needs and how to win through partnership.
- Proven track record in stakeholder brief and management to ensure timely delivery of channel plans and projects.
Preferred:
- Preferably within a Premium / FMCG background.
- Experience of working in multiple markets is beneficial but not essential.
- Experience of working for BTL/Creative agency & ability to create successful briefs is beneficial but not essential.
- Exposure to Bacardi Way Of Growth for Marketing on how to build brands sustainably and effectively.
Conditions:
- Competitive Pay Package.
- Competitive Holiday/Paid Time Off, plus additional days offered (i.e., volunteer day, allowing you to give back to the community).
- Retirement/Pension Plan.
- Medical, Critical Illness, and Life Insurance.
- Employee Assistance Programs.
- Best-in-class, family-friendly, and inclusive leave policies.
Shopper marketing manager in off-trade in London employer: Bacardi
At Bacardi, we pride ourselves on being an exceptional employer, offering a vibrant work culture that fosters creativity and collaboration at our stunning Hampshire location. As an Events Supervisor, you'll enjoy comprehensive benefits, including competitive pay, generous paid time off, and a commitment to employee well-being, all while working in a dynamic environment that encourages personal and professional growth. Join us to be part of a passionate team dedicated to delivering unforgettable experiences and making a positive impact in the community.
StudySmarter Expert Advice🤫
We think this is how you could land Shopper marketing manager in off-trade in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Bacardi and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Bacardi are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Bacardi on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Bacardi. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Shopper marketing manager in off-trade in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Bacardi. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Bacardi:Show us that you’ve done your homework! In your application, briefly mention what you admire about Bacardi’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Bacardi
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Bacardi will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Bacardi, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
