At a Glance
- Tasks: Lead BTL marketing projects and coordinate with brand directors across Europe.
- Company: Join Bacardi, a global leader in the spirits industry.
- Benefits: Attractive salary, flexible working options, and opportunities for growth.
- Other info: Be part of a vibrant team passionate about innovation and creativity.
- Why this job: Shape shopper experiences and drive brand success in a dynamic market.
- Qualifications: Experience in shopper marketing and strong project management skills.
The predicted salary is between 63000 - 77000 £ per year.
Bacardi is looking for a marketing specialist to develop and deliver BTL projects across Europe. Your role will involve planning BTL for a portfolio of brands and coordinating with Regional Brand Directors to ensure alignment and successful market execution.
Key responsibilities include:
- Translating brand strategy into shopper-centric plans
- Working with point-of-sale and agencies
- Implementing insights into decision-making
Senior Shopper Marketing Lead – BTL & Activation (Europe) in London employer: Bacardi
At Bacardi, we pride ourselves on being an exceptional employer, offering a vibrant work culture that fosters creativity and collaboration at our stunning Hampshire location. As an Events Supervisor, you'll enjoy comprehensive benefits, including competitive pay, generous paid time off, and a commitment to employee well-being, all while working in a dynamic environment that encourages personal and professional growth. Join us to be part of a passionate team dedicated to delivering unforgettable experiences and making a positive impact in the community.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Shopper Marketing Lead – BTL & Activation (Europe) in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Bacardi and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Bacardi are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Bacardi on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Bacardi. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Shopper Marketing Lead – BTL & Activation (Europe) in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Bacardi. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Bacardi:Show us that you’ve done your homework! In your application, briefly mention what you admire about Bacardi’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Bacardi
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Bacardi will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Bacardi, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
