At a Glance
- Tasks: Lead impactful marketing strategies in Global Travel Retail and drive brand growth.
- Company: Join Bacardi, a global leader in premium spirits with a vibrant culture.
- Benefits: Enjoy competitive pay, generous leave, and comprehensive health benefits.
- Other info: Embrace a culture of belonging and continuous learning at Bacardi.
- Why this job: Make a real impact in a dynamic environment while developing your marketing skills.
- Qualifications: 5+ years in marketing, strong analytical skills, and experience in complex organisations.
The predicted salary is between 60000 - 80000 £ per year.
About the Role
As GTR Customer Marketing Manager, you will play a key role in bringing Bacardi’s Travel Retail strategy to life, driving both brand growth and commercial performance. You will lead the delivery of high-impact customer and shopper programmes, owning A&P investment and championing a culture of learning and continuous capability development. Working across a highly matrixed organisation, you will connect Brand, Commercial, and Customer teams with our partners and agencies to ensure the right plans are delivered in the right markets. Combining strategic thinking with hands-on execution, you will turn insight into action, drive executional excellence, and unlock growth across the GTR channel.
Key Responsibilities
- Lead best-in-class execution across Global Travel Retail, delivering impactful brand activations and visibility across markets, customers, and touchpoints, while embedding AVQPAP standards and continuously raising quality and consistency.
- Act as a key integrator across the matrix, aligning Brand, Commercial, Advocacy, Supply Chain, and regional teams behind GTR priorities.
- Translate brand strategy and shopper insights into impactful customer programmes, driving growth across activations, promotions, and merchandising, and leveraging key purchase drivers to convert consumers from awareness to transaction across omnichannel journeys.
- Own end-to-end customer and activity planning, partnering with Sales and Finance to deliver against business priorities and Integrated Activity Plans.
- Lead measurement & evaluation (M&E), building a strong performance culture and using data and insights to optimise future activity.
- Manage A&P investment, ensuring disciplined planning, tracking, and optimisation aligned to business priorities.
- Lead and inspire agency and external partners, delivering innovative, customer-first solutions and best-in-class execution.
- Build deep channel and customer expertise, acting as a trusted advisor to internal teams and customers, and overseeing the delivery of On-Trade and Off-Trade programmes, including activations, advocacy, and key events.
- Strengthen capability across the organisation, supporting advocacy programmes, brand ambassadors, and cross-functional development.
Skills & Experience
- Proven ability to operate and lead effectively in complex, matrix organisations, influencing stakeholders across functions and markets.
- Strong stakeholder management and relationship-building skills, with the ability to align internal teams, customers, and agency partners.
- Strong commercial and analytical acumen, translating data and insights into clear, actionable decisions and business impact.
- Highly organised with strong prioritisation skills, able to manage multiple projects and deadlines in a fast-paced environment.
- Confident decision-maker, comfortable navigating ambiguity and challenging the status quo to improve outcomes.
- Creative and solution-oriented mindset, focused on delivering practical, high-impact results.
- Excellent communication, presentation, and storytelling skills, able to convey ideas clearly and persuasively to diverse audiences.
Experience
- Minimum of 5 years’ experience in Marketing or Commercial roles, ideally within premium FMCG.
- Experience working across omnichannel environments (e.g. On-Trade, Off-Trade, Digital Commerce).
- Global Travel Retail (GTR) experience is highly desirable.
- Fluency in English required; additional languages are an asset.
Leadership Agility
At Bacardi we care deeply about finding brilliant talent who can bring personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.
- Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become.
- Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others.
- People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance.
- Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
- Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with.
- Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience.
Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person’s identity.
Perks of Working for Us
At Bacardi, we are committed to providing our Primos (employees) with a comprehensive Total Rewards package of compensation, benefits, incentives, allowances, well-being, and much more to meet the needs of themselves and their families. It goes beyond just Cash! The total rewards program is based on pay for performance, whereby the incentive programs are linked to company and individual performance.
- Compensation, Paid Time Off & Retirement: Competitive Pay Package, Competitive Holiday/Paid Time Off, plus additional days offered (i.e., volunteer day, allowing you to give back to the community), Retirement/Pension Plan.
- Health & Wellbeing: Medical, Critical Illness, and Life Insurance, Employee Assistance Programs, Best-in-class, family-friendly, and inclusive leave policies.
Additional Benefits: The benefits/perks may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change. Some benefits may be subject to an employee contribution. Some benefits may be fully or partially subsidised. Incentive plans are linked to the nature of your employment and can vary based on region, market, function or brand.
Customer Marketing Manager, Global Travel Retail in London employer: Bacardi
Bacardi is an exceptional employer that fosters a vibrant and inclusive work culture, where employees are encouraged to grow and develop their skills in a dynamic environment. As a Customer Marketing Manager in Global Travel Retail, you will benefit from competitive compensation, comprehensive health and wellbeing packages, and a strong emphasis on work-life balance, including generous paid time off and family-friendly policies. With a commitment to diversity and a focus on personal and professional growth, Bacardi offers a unique opportunity to make a meaningful impact while being part of a passionate team dedicated to excellence.
StudySmarter Expert Advice🤫
We think this is how you could land Customer Marketing Manager, Global Travel Retail in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with Bacardi employees on LinkedIn. Building relationships can open doors that a CV just can't.
✨Tip Number 2
Prepare for interviews by researching Bacardi's values and recent campaigns. Show us you’re not just another candidate; demonstrate your passion for the brand and how you can contribute to its growth.
✨Tip Number 3
Practice your storytelling skills! Be ready to share specific examples of your past successes in marketing. We love hearing about how you've turned insights into action and driven results.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining our team at Bacardi.
We think you need these skills to ace Customer Marketing Manager, Global Travel Retail in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Customer Marketing Manager role. Highlight your experience in marketing, especially within the GTR space, and show how your skills align with Bacardi's values and the job requirements.
Showcase Your Achievements:Don’t just list your responsibilities; share specific examples of your successes. Use metrics where possible to demonstrate how you’ve driven brand growth or improved performance in previous roles. We love seeing results!
Be Authentic:Let your personality shine through in your application. Bacardi values a culture of belonging, so don’t hesitate to share what makes you unique and how you can contribute to our fearless, family-oriented environment.
Apply Through Our Website:We encourage you to submit your application directly through our website. It’s the best way to ensure your application gets into the right hands and shows your enthusiasm for joining the Bacardi team!
How to prepare for a job interview at Bacardi
✨Know Your Brand Inside Out
Before the interview, dive deep into Bacardi's brand values and their Travel Retail strategy. Understand their key products and recent campaigns. This will help you articulate how your experience aligns with their goals and demonstrate your genuine interest in the role.
✨Showcase Your Stakeholder Management Skills
Prepare examples that highlight your ability to influence and manage relationships across different teams. Think of specific instances where you successfully aligned diverse stakeholders towards a common goal, as this is crucial for the Customer Marketing Manager role.
✨Be Data-Driven
Since the role requires strong analytical skills, come prepared with examples of how you've used data to drive marketing decisions. Discuss any metrics or KPIs you've tracked and how they influenced your strategies, showcasing your commercial acumen.
✨Demonstrate Your Creative Problem-Solving
Think of challenges you've faced in previous roles and how you creatively overcame them. Be ready to discuss your thought process and the innovative solutions you implemented, as this will resonate well with Bacardi's focus on delivering high-impact results.
