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Bacardi

Global Innovation Director Patron

London Full-Time 72000 - 108000 £ / year (est.) No home office possible

At a Glance

Tasks: Lead innovative strategies for Patrón Tequila, driving growth and product excellence.
Company: Join Bacardi, a global leader in premium spirits with a rich heritage.
Benefits: Enjoy competitive pay, flexible leave, wellness programs, and a supportive work culture.
Other info: Expect travel opportunities to connect with markets and consumers globally.
Why this job: Be part of a visionary team that values creativity and consumer insights in a dynamic environment.
Qualifications: 10+ years in luxury spirits marketing, strong project management, and consumer-centric innovation skills required.

The predicted salary is between 72000 - 108000 £ per year.

Join to apply for the Global Innovation Director Patron role at Bacardi

(Please note this is a Direct Search led by Bacardi, Applications from agencies will not be accepted nor will fees be paid for unsolicited CVs.)
YOUR OPPORTUNITY
Key to the success of the brand today and in the future this role is one that is visionary, dynamic and makes new opportunities come to life. Fearlessly taking Patrón Brand, Tequila and market insight and translating this into strategies and world class innovation, packaging design and renovation that allow our ultra-premium Tequila brand to reach greater heights
You will execute at the highest level, innovation and renovation programmes from insight to execution to P&L delivery, you deliver growth opportunities for the brand
Acting as the product / innovation “General Manager” of the Patrón brand, you will be accountable for driving equity, financial performance, developing world class liquids, packaging and motivating our primos around the world in marketing, commercial and supply
About You
Innovation or marketing leader who places the consumer and product at the heart of your work.
Using penetrating insights and strong project leadership skills, you inspire and deliver amazing product or packaging ideas that push the boundaries and deliver commercial growth.
Strong relationships define you and you demonstrate strong gravitas in building close partnerships across the Matrix – both within and outside Bacardi
Responsibilities

Insight driven with the consumer, market and customer need at the heart. Being able to identify insights and opportunities to drive growth and share gain, in a way that is relevant, relatable and remarkable for our consumers and customers
Strategically savvy, building business cases, and propositions, to engage with regions, markets and leadership team.
Responsible and ownership of full project management of a product proposition, with high attention to detail and pushing for executional excellence at every stage,
Working closely, leading and inspiring a cross functional team, to develop and drive a product proposition from 5Ws, to concept, to liquid, packaging and final commercial proposition, with a right first-time approach, that ensures we are delivering for the consumer, customer and Bacardi – the triple win.
Motivating and working closely in collaboration with our markets and our agencies, to create winning plans and executions
Understand, monitor and benchmark or key competitions and the spirits industry, across key markets, to ensure patron maintains and enhances its competitive edge vs key agave competitors
Expectation to travel 25-30% of time to be close to the hacienda, our market teams and consumers in key Markets

Key Skills

Minimum 10 Years of experience in luxury and/or super premium spirits environment.
Strong Marketing experience with strong consumer understanding and brand building skills.
Strong insight generation and understanding skills
Experience in Unlocking growth through innovation creating consumer centric innovation
Excellence in Innovation commercialisation, and Launch
Strong project management skills, within often ambiguous and fast-tracked timelines
Excellence in commercial and supply collaboration being able to understand the needs of the full business
Building powerful relationships in a matrix environment.
Languages – Fluent English, Spanish is advantageous but not a requirement

PERSONAL QUALITIES

Globally minded and able to demonstrate product and innovation understanding and sensitivity
Ability to balance attention to detail and ambiguity to enable successfully projects to move forward
Form powerful relationships with the team, supply business, regional/local peers and stakeholders
Possess a clear Growth Mindset, able to lead and inspire creative development and outstanding executions without losing sight of the business performance and winning in the marketplace versus competition
Strong communication skills, with gravitas and the ability to present credibly to local, regional and global stakeholders
Naturally curious, thrives on an environment of brand, consumer insight, ideas and disruption
Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become
Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with
Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience

LEADERSHIP AGILITY
At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.

Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become
Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with
Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience

Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person’s identity.
U.S. applicants have rights under Federal Employment Laws.
Perks of Working for us
At Bacardi, we are committed to providing our Primos (employees) with a comprehensive Total Rewards package of compensation, benefits, incentives, allowances, well-being, and much more to meet the needs of themselves and their families. It goes beyond just Cash! The total rewards program is based on pay for performance, whereby the incentive programs are linked to company and individual performance.
Compensation, Paid Time Off & Retirement:

Competitive Pay Package
Competitive Holiday/Paid Time Off, plus additional days offered ( i.e., volunteer day, allowing you to give back to the community)
Retirement/Pension Plan

Health & Wellbeing

Medical, Critical Illness, and Life Insurance
Calm Meditation App subscription (free)
Employee Assistance Programs
Best-in-class, family-friendly, and inclusive leave policies

Additional Benefits
The benefits /perks may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change.
Some benefits may be subject to an employee contribution.
Some benefits may be fully or partially subsidized. Incentive plans are linked to the nature of your employment and can vary based on region, market, function or brand.

Seniority level

Seniority level

Director

Employment type

Employment type

Full-time

Job function

Job function

Product Management and Marketing
Industries

Beverage Manufacturing

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