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For Companies At a Glance
- Tasks: Create innovative marketing strategies to boost brand growth in the UK On Trade sector.
- Company: Join Bacardi, a leading global spirits company with a vibrant culture.
- Benefits: Competitive pay, generous leave, wellness programs, and a supportive work environment.
- Why this job: Be part of a dynamic team driving impactful marketing initiatives for iconic brands.
- Qualifications: 2+ years in brand management or customer marketing; strong stakeholder engagement skills.
- Other info: Embrace a culture of belonging and continuous learning while making a real difference.
The predicted salary is between 36000 - 60000 ÂŁ per year.
YOUR OPPORTUNITY
You will play a crucial role working with the European Below The Line Program Manager and external agencies to develop game‑changing customer marketing programs and activities to deliver brand growth within the UK On Trade. You will be an integral member of the customer account team within a defined sector of the UK On Trade, responsible for translating the UK brand strategy into customer‑facing solutions and managing investment to maximise return. Operating at pace, being able to multi‑skill effectively and being at ease leading projects are essential skills needed to excel within this role.
RESPONSIBILITIES
- Building long‑term relationships with key strategic customers, internally and externally
- Responsible for executing the On Trade customer marketing strategy for a market‑leading brand
- Consulting and communicating with key local stakeholders on brand and category level plans and activities
- Supporting development and localisation of below‑the‑line activation toolkits and producing materials and services, including point of sale material relevant for the UK market
- Below‑the‑line agency management and briefing responsibility
- Managing local market A&P budget for the respective brand and function (Customer Marketing only)
SKILLS AND EXPERIENCE
- Either of the following: Minimum 2 years relevant experience (brand management, customer marketing, agency side) or Minimum 3 years commercial experience (regional or national accounts in On or Off Trade)
- Proficiency in English
- Experience working in UK On Trade – preferred but not essential
- Experienced in working with and influencing stakeholders to develop and implement clear agendas and longer‑term execution plans
- Experience in balancing long and short‑term priorities to create efficiencies
- Comprehension of competitive market for brand and category and comfortable interpreting data to develop initiatives to grow the brand in line with company values
- Experience managing a budget
PERSONAL QUALITIES
- Can adapt style to manage stakeholders to ensure the timely delivery of the annual planning process
- Actively builds and leads interactions between functions to ensure plans are implemented and goals met
- Excellent organisational skills
- A flair for presenting ideas and plans with the ability to flex style to their audience
- Ability to work under pressure and to deal with ambiguity
- Strong capacity to create a culture of “Belonging”, where people feel appreciated for who they are
- Strong desire to be a part of a winning team
- High levels of self‑awareness, reflective and highly conscious of personal strengths, weaknesses and impact
- Deep ability to understand and relate to people, navigating tough situations to harness collective performance
- Consistent delivery of results by inspiring teams, exhibiting a presence that builds confidence
- Critical thinking to penetrate complex problems and expand possibilities, being strategic, execution‑focused and creative
- Curiosity and willingness to experiment, with a growth and learning mindset ready to test, stumble, learn and apply from experience
LEADERSHIP AGILITY
- Belonging – create a culture of “Belonging” where people feel appreciated
- Self‑Awareness – high levels of self‑awareness and reflective thinking about strengths, weaknesses, impact
- People Agility – deep understanding and ability to relate to people, navigating tough situations for collective performance
- Results Agility – consistent delivery of results, inspiring teams and building confidence
- Mental Agility – critical thinking, strategic focus, creativity
- Change Agility – curiosity, experimentation, growth mindset, learning from experience
DISCLAIMER
Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person’s identity.
PERKS OF WORKING FOR US
At Bacardi, we are committed to providing our employees with a comprehensive Total Rewards package that includes compensation, benefits, incentives, allowances, well‑being, and more. It goes beyond just cash – the total rewards program is based on pay for performance, where incentive programs are linked to company and individual performance.
COMPENSATION, PAID TIME OFF & RETIREMENT
- Competitive Pay Package
- Competitive Holiday/Paid Time Off, plus additional days offered (e.g., volunteer day to give back to the community)
- Retirement/Pension Plan
HEALTH & WELLBEING
- Medical, Critical Illness, and Life Insurance
- Calm Meditation App subscription (free)
- Employee Assistance Programs
- Best‑in‑class, family‑friendly, and inclusive leave policies
Customer Marketing Manager - On Trade employer: Bacardi
Contact Detail:
Bacardi Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Customer Marketing Manager - On Trade
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who work at Bacardi or similar companies. A friendly chat can open doors and give you insights that might just help you land that Customer Marketing Manager role.
✨Tip Number 2
Prepare for the interview by knowing your stuff! Research Bacardi’s brand strategies and recent campaigns. Show us how your experience aligns with their goals, especially in the UK On Trade market.
✨Tip Number 3
Practice your pitch! You’ll need to present ideas clearly and flexibly. Get comfortable explaining how you can build relationships and manage budgets effectively, as these are key for the role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the Bacardi team and ready to contribute to their success.
We think you need these skills to ace Customer Marketing Manager - On Trade
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Customer Marketing Manager role. Highlight your relevant experience in brand management or customer marketing, and show how your skills align with what we’re looking for at Bacardi.
Showcase Your Achievements: Don’t just list your responsibilities; share specific achievements that demonstrate your impact. Use numbers and examples to illustrate how you’ve successfully managed budgets or executed marketing strategies in the past.
Be Authentic: Let your personality shine through in your application. We value self-awareness and a growth mindset, so don’t hesitate to share your journey, including any challenges you've faced and how you've overcome them.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets the attention it deserves, and you’ll find all the details you need to make your submission stand out!
How to prepare for a job interview at Bacardi
✨Know Your Brand Inside Out
Before the interview, dive deep into Bacardi's brand values and their position in the UK On Trade market. Understand their key competitors and be ready to discuss how you can contribute to their growth with innovative customer marketing strategies.
✨Showcase Your Stakeholder Skills
Prepare examples of how you've successfully managed relationships with stakeholders in previous roles. Highlight your ability to adapt your communication style to different audiences, as this is crucial for executing the On Trade customer marketing strategy.
✨Be Ready to Discuss Budget Management
Since managing the local market A&P budget is part of the role, come prepared to talk about your experience with budget management. Share specific instances where you maximised return on investment through effective financial planning.
✨Demonstrate Your Agility and Creativity
Bacardi values a growth mindset and the ability to navigate ambiguity. Be ready to discuss times when you've had to think critically and creatively to solve complex problems or adapt to changing circumstances in your previous roles.
