At a Glance
- Tasks: Lead impactful marketing strategies in Global Travel Retail and drive brand growth.
- Company: Join Bacardi, a global leader in premium spirits with a vibrant culture.
- Benefits: Enjoy competitive pay, generous leave, and comprehensive health benefits.
- Other info: Embrace a culture of belonging and continuous learning at Bacardi.
- Why this job: Make a real impact in a dynamic environment while developing your marketing skills.
- Qualifications: 5+ years in marketing, strong analytical skills, and experience in complex organisations.
The predicted salary is between 60000 - 80000 £ per year.
About the Role
As GTR Customer Marketing Manager, you will play a key role in bringing Bacardi’s Travel Retail strategy to life, driving both brand growth and commercial performance. You will lead the delivery of high‑impact customer and shopper programmes, owning A&P investment and championing a culture of learning and continuous capability development. Working across a highly matrixed organisation, you will connect Brand, Commercial, and Customer teams with our partners and agencies to ensure the right plans are delivered in the right markets. Combining strategic thinking with hands‑on execution, you will turn insight into action, drive executional excellence, and unlock growth across the GTR channel.
Key Responsibilities
- Lead best‑in‑class execution across Global Travel Retail, delivering impactful brand activations and visibility across markets, customers, and touchpoints, while embedding AVQPAP standards and continuously raising quality and consistency.
- Act as a key integrator across the matrix, aligning Brand, Commercial, Advocacy, Supply Chain, and regional teams behind GTR priorities.
- Translate brand strategy and shopper insights into impactful customer programmes, driving growth across activations, promotions, and merchandising, and leveraging key purchase drivers to convert consumers from awareness to transaction across omnichannel journeys.
- Own end‑to‑end customer and activity planning, partnering with Sales and Finance to deliver against business priorities and Integrated Activity Plans.
- Lead measurement & evaluation (M&E), building a strong performance culture and using data and insights to optimise future activity.
- Manage A&P investment, ensuring disciplined planning, tracking, and optimisation aligned to business priorities.
- Lead and inspire agency and external partners, delivering innovative, customer‑first solutions and best‑in‑class execution.
- Build deep channel and customer expertise, acting as a trusted advisor to internal teams and customers, and overseeing the delivery of On‑Trade and Off‑Trade programmes, including activations, advocacy, and key events.
- Strengthen capability across the organisation, supporting advocacy programmes, brand ambassadors, and cross‑functional development.
Skills & Experience
- Proven ability to operate and lead effectively in complex, matrix organisations, influencing stakeholders across functions and markets.
- Strong stakeholder management and relationship‑building skills, with the ability to align internal teams, customers, and agency partners.
- Strong commercial and analytical acumen, translating data and insights into clear, actionable decisions and business impact.
- Highly organised with strong prioritisation skills, able to manage multiple projects and deadlines in a fast‑paced environment.
- Confident decision‑maker, comfortable navigating ambiguity and challenging the status quo to improve outcomes.
- Creative and solution‑oriented mindset, focused on delivering practical, high‑impact results.
- Excellent communication, presentation, and storytelling skills, able to convey ideas clearly and persuasively to diverse audiences.
Experience
- Minimum of 5 years’ experience in Marketing or Commercial roles, ideally within premium FMCG.
- Experience working across omnichannel environments (e.g. On‑Trade, Off‑Trade, Digital Commerce).
- Global Travel Retail (GTR) experience is highly desirable.
- Fluency in English required; additional languages are an asset.
Leadership Agility
- Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become.
- Self‑Awareness: You have high levels of self‑awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others.
- People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance.
- Results Agility: You demonstrate consistent delivery of results in first‑time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
- Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with.
- Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience.
Disclaimer
Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person’s identity.
Perks of Working for Us
At Bacardi, we are committed to providing our Primos (employees) with a comprehensive Total Rewards package of compensation, benefits, incentives, allowances, well‑being, and much more to meet the needs of themselves and their families. It goes beyond just Cash! The total rewards program is based on pay for performance, whereby the incentive programs are linked to company and individual performance.
- Compensation, Paid Time Off & Retirement
- Competitive Pay Package
- Competitive Holiday/Paid Time Off, plus additional days offered (e.g., volunteer day, allowing you to give back to the community)
- Retirement/Pension Plan
- Health & Wellbeing
- Medical, Critical Illness, and Life Insurance
- Employee Assistance Programs
- Best‑in‑class, family‑friendly, and inclusive leave policies
Additional Benefits
The benefits/perks may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change. Some benefits may be subject to an employee contribution. Some benefits may be fully or partially subsidised. Incentive plans are linked to the nature of your employment and can vary based on region, market, function or brand.
Customer Marketing Manager, Global Travel Retail employer: Bacardi
Bacardi is an exceptional employer that fosters a culture of belonging and continuous growth, making it an ideal place for a Customer Marketing Manager in Global Travel Retail. With a commitment to employee well-being, competitive compensation, and a comprehensive benefits package, Bacardi empowers its Primos to thrive both personally and professionally. The dynamic work environment encourages creativity and collaboration, ensuring that every team member can make a meaningful impact while enjoying the unique advantages of working in the vibrant travel retail sector.
StudySmarter Expert Advice🤫
We think this is how you could land Customer Marketing Manager, Global Travel Retail
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with Bacardi folks on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching Bacardi’s values and recent campaigns. Show us that you’re not just another candidate; demonstrate your passion for the brand and how you can contribute to their GTR strategy.
✨Tip Number 3
Practice your storytelling skills! Be ready to share specific examples of how you've driven brand growth or executed successful marketing strategies. We love hearing about real-life experiences that showcase your skills.
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can go a long way in keeping you top of mind. Plus, it shows us that you’re genuinely interested in the role and the company.
We think you need these skills to ace Customer Marketing Manager, Global Travel Retail
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Customer Marketing Manager role. Highlight your experience in driving brand growth and executing impactful customer programmes, as this will show us you understand what we're looking for.
Showcase Your Skills:Don’t just list your skills; demonstrate how you've used them in previous roles. We want to see your strong stakeholder management and analytical acumen in action, so share specific examples that illustrate your success.
Be Clear and Concise:When writing your application, keep it straightforward and to the point. Use clear language to convey your ideas, as we appreciate excellent communication skills and want to see how you can present your thoughts effectively.
Apply Through Our Website:We encourage you to apply directly through our website. This way, you’ll ensure your application reaches us quickly and efficiently, plus you’ll get a feel for our company culture while you’re at it!
How to prepare for a job interview at Bacardi
✨Know Your Brand Inside Out
Before the interview, dive deep into Bacardi's brand values and their Travel Retail strategy. Understand their key products and recent campaigns. This will help you connect your experience with their goals and show that you're genuinely interested in the role.
✨Showcase Your Stakeholder Management Skills
Prepare examples of how you've successfully influenced stakeholders in complex environments. Highlight your relationship-building skills and how you've aligned teams towards common objectives. This is crucial for a role that requires collaboration across various functions.
✨Be Data-Driven
Since the role involves using data to drive decisions, come prepared with examples of how you've used analytics to inform marketing strategies. Discuss specific metrics you've tracked and how they impacted business outcomes, demonstrating your commercial acumen.
✨Demonstrate Your Creative Problem-Solving
Think of instances where you've navigated challenges creatively. Be ready to discuss how you approached problems with innovative solutions, especially in fast-paced environments. This will showcase your ability to think critically and adapt to change.
