On Trade Guest Marketing Manager - Europe

RESPONSIBILITIES

For the On Trade Channel, you will work in partnership with the Head of Channel programming On-Trade to develop BTL programming and assets that equip markets with the tools to win in market. Taking ownership of BTL planning for a defined set of brands and working with the respective Regional Brand Directors to ensure all parties are aligned and accountable on the planned execution in market. Leading the development and handover of channel activation workstreams from Region to Local Commercial Planning & Activation at an 80% ready state. Working in close consultation with markets to ensure critical paths are fully met. Allowing Local Commercial Planning & Activation to focus on the final 20% of the workstream centred on the localisation at market and customer level. You will be the business partner for a defined portfolio of Brands throughout the annual brand planning cycle (IAP) process, helping connect Region and Market(s) to deliver a winning BTL plan. A key stakeholder in bringing the functions together to think and act on-premise consumer. Delivering on-premise consumer messaging that resonates with the occasion or primary barrier to purchase for a brand. All whilst considering market dynamics to drive more consistent execution. Think and act on-premise consumer! Putting insights at the heart of BTL decision making. Focussing on the on-premise consumer occasion and need state. Defining channel and brand Point of Sales Materials (POSM) assortment in collaboration with regionally approved suppliers and with alignment across key markets. Working in partnership with our POSM Excellence Managers in Europe. Alongside the European Channel Programming Leadership team, you will be a key enabler in building a team of on-premise consumer marketing experts and refining ways of working between Region and Local teams. Support the integration of preferred European BTL agencies and establishing clear ways of working. Remains abreast of legal regulations in the industry for the Countries.

SKILLS

The skills and experience needed to create your legacy:

• Advanced in developing on-premise consumer marketing programs.
• At ease adapting the discussion based on the life stage of a category/brand in market, whilst delivering BTL scale/consistency.
• Advanced understanding of on-premise consumer behaviour across the full path to purchase.
• At ease translating brand strategy into on-premise consumer centric plans, rooted in insight, with clearly defined objectives.
• Channel expert, with advanced knowledge of how customers operate, the key barriers to success and how to win through partnership.
• Considered as a role model for leading external agencies to deliver world class work.
• Omnichannel mindset, incorporating Digital into planning and execution.
• Advanced communicator, skilled at removing complexity and driving clarity across the business.
• A leader at ease connecting teams across functions/markets, building a sense of community achieving team results and ownership of total regional performance within their area of expertise.
• Advanced in building a trusted relationship between Region and Markets.
• Fluent command in English.

EXPERIENCE

Minimum 5 years experience within Trade or Customer Marketing. Preferably within a Premium / FMCG background. Plus, a minimum 3 years experience in Sales, Brand Management, Category Development or Experiential. Experienced in developing Channel Strategy based on on-premise consumer insight and delivering plans that contribute to winning along the path to purchase and delivering sustainable profit growth. Advanced knowledge of the channel achieved by working directly with key customers and closely with the sales team in an established market. Experience achieved through a Marketing or Commercial capacity. Detailed understanding of customers, their needs and how to win through partnership. Proven track record in stakeholder brief and management to ensure timely delivery of channel plans and projects. Experience of working in multiple markets is beneficial but not essential. Experience of working for BTL/Creative agency & ability to create successful briefs is beneficial but not essential. Exposure to Bacardi Way of Growth for Marketing on how to build brands sustainably and effectively.

KEY RELATIONSHIPS AND INTERDEPENDENCIES

Your ability to operate & orchestrate seamlessly within the matrix will be critical for your success in this role:

• Head of Channel Programming, On-Trade – Europe — your manager and the team you'll help build.
• Regional Brand Directors — your core partners in translating brand strategy into winning on-trade plans.
• Fellow On-Trade Customer Marketing Managers — your immediate peer group across the European Programming team.
• Local Commercial Planning & Activation (CPA) teams — the in-market teams who localise and execute the final 20% of your workstreams.
• Global Brand Teams — for alignment on brand direction and guidelines.
• Revenue Growth Management & Procurement — to ensure plans are commercially sound and efficiently sourced.
• S&OP / Secondary Packaging / Plant — for supply, packaging and delivery of activation assets.
• Channel Marketing & Senior Commercial Planning & Activation Director — the senior leader steering the function.

PERSONAL QUALITIES

Share our founder’s passion and entrepreneurial flair:

• Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become.
• Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others.
• People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance.
• Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
• Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections.
• Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change.

Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person's identity.

Total Rewards Package: At Bacardi, we are committed to providing our Primos (employees) with a comprehensive Total Rewards package of compensation, benefits, incentives, allowances, well-being, and much more to meet the needs of themselves and their families. It goes beyond just Cash! The total rewards program is based on pay for performance, whereby the incentive programs are linked to company and individual performance.

Compensation, Paid Time Off & Retirement:

• Competitive Pay Package
• Competitive Holiday/Paid Time Off, plus additional days offered (i.e., volunteer day, allowing you to give back to the community)
• Retirement/Pension Plan
• Medical, Critical Illness, and Life Insurance
• Employee Assistance Programs
• Best-in-class, family-friendly, and inclusive leave policies

Additional Benefits:

• Flexible work arrangements (depending on role/office/site location)
• Access to E-learning Platforms and Career Development programs
• Travel Discounts (i.e., hotel and car rental)
• And much more!

The benefits/perks may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change. Some benefits may be subject to an employee contribution. Some benefits may be fully or partially subsidized. Incentive plans are linked to the nature of your employment and can vary based on region, market, function or brand.

Be a Part of Our Culture:

• BE Fearless: We empower our teams to question, challenge and innovate.
• BEHAVE LIKE Family: We treat each other, and our communities, like family. Always.

Life Inside Bacardi: Be Fearless, act like a Founder. Follow our Primos on their journey to success. Where did they start and what’s it like to work for Bacardi? You too can be part of our story.