Marketing Manager, RTD & Ignition Europe Marketing

Responsibilities

• Build regional RTD strategy with the Brand Director, global and markets to plan for the next 10 years.
• Support and lead key innovation projects across brands and RTD to accelerate growth.
• Lead the execution of this year’s Integrated Brand Plans (IAP), coordinating with cross‑functional teams to deliver maximum impact activities that generate share growth and meet financial targets.
• Collaborate with the region, global and cross‑functional teams to build next year’s IAP.
• Plan and create consumer‑centric brand experiences aligned with the approved IAP, delivering seamless consumer journeys through BTL platforms and activities at scale.
• Work with markets and the regional/global team to influence asset creation that works for markets and support consistency across the region.
• Use qualitative and quantitative research, commercial and financial data, and consumer behavioural analytics to identify growth insights.
• Adopt a listen‑make‑deploy approach, staying close to the real world to deliver consumer‑centric content and monitor competition and trends.
• Measure and evaluate brand performance and activities to continuously optimise brand spend and share best practice across markets.
• Support the development of regional and global toolkits, localise them, write agency briefs (creative and production) and manage ongoing agency relationships.
• Consult with and gather continuous input from key local stakeholders on brand/category plans and activities.
• Execute BTL tools across the region with consistency and commonality between markets.
• Drive the set‑up and execution of this year’s Integrated Activity Plan (IAP) while preparing for the next year’s plan.
• Manage market brand P&Ls for the brands, review performance across the brands and the RTD category, create strong growth plans and scale growth drivers across the markets.
• Accelerate the NPD pipeline for fast and scalable launches in the markets.

Skills & Experience

• Consumer and customer brand management experience, leading various marketing projects.
• Strong financial acumen, including reading and processing P&L statements and managing financial variables such as price and A&P.
• Commercial and/or customer marketing experience and/or digital business experience is an advantage.
• Experience in multiple specialty areas: BTL, digital, innovation, promotions, events, media, influencer, etc.
• Experience in managing stakeholders to ensure timely delivery of yearly brand plans and projects.
• Ability to build and lead interactions between functions to ensure plans are implemented and goals met.
• Strong numerical, insight and analytical skills.
• Excellent communication skills at all levels and functions (written, verbal, and presentations).

Personal Qualities

• Go‑getter with a hands‑on mentality; addicted to winning, resilient, credible but calm under pressure.
• Integrates easily into a team and builds cross‑functional connections quickly.
• Energetic when finding simple solutions for complex challenges.
• Experience in brand building through experiential or consumer marketing.
• Digitally savvy and interested in the new digital landscape.
• Enjoys life along the way and appreciates sustainable business initiatives.
• Strong capacity to create a culture of belonging, where people feel appreciated for who they are.
• High levels of self‑awareness, reflective, and understands personal strengths, weaknesses, and impact on others.
• People agility: ability to understand and relate to people, navigate tough situations, and harness collective performance.
• Results agility: consistently delivers results, inspires teams, and builds confidence in self and others.
• Mental agility: critical thinking, strategic focus, creativity, and continuous learning.
• Change agility: natural curiosity, experimentation, and positive attitude towards change and ambiguity.
• Speaking English is mandatory.

Benefits

• At Bacardi, we are committed to providing our Primos (employees) with a comprehensive Total Rewards package of compensation, benefits, incentives, allowances, well‑being, and much more to meet the needs of themselves and their families.
• It goes beyond just cash – the total rewards program is based on pay for performance, whereby the incentive programmes are linked to company and individual performance.

Compensation, Paid Time Off & Retirement

• Competitive pay package.
• Competitive holiday/paid time off, plus additional days such as volunteer days.
• Retirement/pension plan.
• Medical, critical illness, and life insurance.
• Employee assistance program.
• Best‑in‑class, family‑friendly, and inclusive leave policies.

Additional Benefits

• Flexible work arrangements (depending on role/office/site location).
• Access to e‑learning platforms and career development programmes.
• Travel discounts (hotel and car rental).
• And much more!

Disclaimer

Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organisation across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, colour, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person’s identity.