At a Glance
- Tasks: Lead impactful marketing strategies in Global Travel Retail, driving brand growth and commercial success.
- Company: Join Bacardi, a global leader in premium spirits with a vibrant culture.
- Benefits: Enjoy competitive pay, flexible work, and generous time off, including volunteer days.
- Other info: Diverse and inclusive workplace with excellent career development opportunities.
- Why this job: Make a real impact in a dynamic environment while developing your marketing skills.
- Qualifications: 5+ years in marketing, strong analytical skills, and experience in complex organisations.
The predicted salary is between 60000 - 75000 £ per year.
YOUR OPPORTUNITY
About the Role
As GTR Customer Marketing Manager, you will play a key role in bringing Bacardi's Travel Retail strategy to life, driving both brand growth and commercial performance. You will lead the delivery of high-impact customer and shopper programmes, owning A&P investment and championing a culture of learning and continuous capability development. Working across a highly matrixed organisation, you will connect Brand, Commercial, and Customer teams with our partners and agencies to ensure the right plans are delivered in the right markets. Combining strategic thinking with hands‐on execution, you will turn insight into action, drive executional excellence, and unlock growth across the GTR channel.
KEY RESPONSIBILITIES
- Lead best‐in‐class execution across Global Travel Retail, delivering impactful brand activations and visibility across markets, customers, and touchpoints, while embedding AVQPAP standards and continuously raising quality and consistency.
- Act as a key integrator across the matrix, aligning Brand, Commercial, Advocacy, Supply Chain, and regional teams behind GTR priorities.
- Translate brand strategy and shopper insights into impactful customer programmes, driving growth across activations, promotions, and merchandising, and leveraging key purchase drivers to convert consumers from awareness to transaction across omnichannel journeys.
- Own end‐to‐end customer and activity planning, partnering with Sales and Finance to deliver against business priorities and Integrated Activity Plans.
- Lead measurement & evaluation (M&E), building a strong performance culture and using data and insights to optimise future activity.
- Manage A&P investment, ensuring disciplined planning, tracking, and optimisation aligned to business priorities.
- Lead and inspire agency and external partners, delivering innovative, customer‐first solutions and best‐in‐class execution.
- Build deep channel and customer expertise, acting as a trusted advisor to internal teams and customers, and overseeing the delivery of On‐Trade and Off‐Trade programmes, including activations, advocacy, and key events.
- Strengthen capability across the organisation, supporting advocacy programmes, brand ambassadors, and cross‐functional development.
SKILLS & EXPERIENCE
- Proven ability to operate and lead effectively in complex, matrix organisations, influencing stakeholders across functions and markets.
- Strong stakeholder management and relationship‐building skills, with the ability to align internal teams, customers, and agency partners.
- Strong commercial and analytical acumen, translating data and insights into clear, actionable decisions and business impact.
- Highly organised with strong prioritisation skills, able to manage multiple projects and deadlines in a fast‐paced environment.
- Confident decision‐maker, comfortable navigating ambiguity and challenging the status quo to improve outcomes.
- Creative and solution‐oriented mindset, focused on delivering practical, high‐impact results.
- Excellent communication, presentation, and storytelling skills, able to convey ideas clearly and persuasively to diverse audiences.
EXPERIENCE
- Minimum of 5 years' experience in Marketing or Commercial roles, ideally within premium FMCG.
- Experience working across omnichannel environments (e.g. On‐Trade, Off‐Trade, Digital Commerce).
- Global Travel Retail (GTR) experience is highly desirable.
- Fluency in English required; additional languages are an asset.
Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person's identity.
Compensation, Paid Time Off & Retirement
- Competitive Pay Package.
- Competitive Holiday/Paid Time Off, plus additional days offered (e.g., volunteer day, allowing you to give back to the community).
- Retirement/Pension Plan.
- Medical, Critical Illness, and Life Insurance.
- Employee Assistance Programs.
- Best‐in‐class, family‐friendly, and inclusive leave policies.
- Additional Benefits: Flexible work arrangements (depending on role/office/site location), Access to E‐learning Platforms and Career Development programs, Travel Discounts (e.g., hotel and car rental), and much more!
Customer Marketing Manager, Global Travel Retail in London employer: Bacardi-Martini
Bacardi is an exceptional employer, offering a dynamic work environment in vibrant locations such as London, Rotterdam, and Barcelona. With a strong focus on employee growth, the company provides comprehensive benefits including competitive pay, flexible work arrangements, and extensive career development opportunities. Bacardi champions a culture of inclusivity and continuous learning, making it an ideal place for those seeking meaningful and rewarding careers in the global travel retail sector.
StudySmarter Expert Advice🤫
We think this is how you could land Customer Marketing Manager, Global Travel Retail in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. The more you engage, the better your chances of landing that Customer Marketing Manager role.
✨Tip Number 2
Prepare for interviews by researching Bacardi's values and recent campaigns. Show us how your experience aligns with their goals, especially in Global Travel Retail. Tailor your answers to highlight your strategic thinking and execution skills.
✨Tip Number 3
Don’t just wait for job openings—create opportunities! If you see a company you love, reach out directly. Share your passion for their brand and how you can contribute to their success in the GTR space.
✨Tip Number 4
Follow up after interviews with a thank-you note. It’s a simple way to express your appreciation and reiterate your enthusiasm for the role. Plus, it keeps you top of mind as they make their decision!
We think you need these skills to ace Customer Marketing Manager, Global Travel Retail in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Customer Marketing Manager role. Highlight your experience in marketing, especially within the FMCG sector, and showcase how your skills align with Bacardi's Travel Retail strategy.
Showcase Your Achievements:Don’t just list your responsibilities; focus on what you’ve achieved in previous roles. Use numbers and specific examples to demonstrate your impact, especially in driving brand growth and executing successful marketing campaigns.
Be Authentic:Let your personality shine through in your application. Bacardi values creativity and a solution-oriented mindset, so don’t hesitate to share your unique approach to challenges and how you’ve navigated ambiguity in past projects.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets the attention it deserves, and you’ll find all the details you need about the role and our company culture there!
How to prepare for a job interview at Bacardi-Martini
✨Know Your Brand Inside Out
Before the interview, dive deep into Bacardi's brand values and their Travel Retail strategy. Understand their key products and recent campaigns. This will help you articulate how your experience aligns with their goals and demonstrate your genuine interest in the role.
✨Showcase Your Analytical Skills
Prepare to discuss specific examples where you've used data to drive marketing decisions. Highlight how you've translated insights into actionable strategies that led to measurable results. This is crucial for a role that requires strong commercial acumen.
✨Master the Art of Storytelling
Practice telling compelling stories about your past experiences, especially those that showcase your ability to manage complex projects and influence stakeholders. Use the STAR method (Situation, Task, Action, Result) to structure your responses clearly and effectively.
✨Ask Insightful Questions
Prepare thoughtful questions that show your understanding of the role and the company. Inquire about their current challenges in Global Travel Retail or how they measure the success of their marketing initiatives. This not only demonstrates your interest but also helps you assess if the company is the right fit for you.
