Legal Counsel IP & Marketing
Legal Counsel IP & Marketing

Legal Counsel IP & Marketing

City of Westminster Full-Time 36000 - 60000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Join our Marketing & IP team to provide legal support on contracts and brand protection.
  • Company: Bacardi is the world's largest privately-held international spirits company with a rich heritage.
  • Benefits: Enjoy flexible work arrangements, competitive pay, and comprehensive benefits including wellness programs.
  • Why this job: Be part of a dynamic team that values creativity, innovation, and a family-like culture.
  • Qualifications: Law degree and experience in marketing law or IP matters required; bilingual skills are a plus.
  • Other info: This role is based in London with opportunities for global collaboration.

The predicted salary is between 36000 - 60000 £ per year.

This position reports to the General Counsel Marketing & IP. You will be a member of the Marketing & IP team as well as of the Bacardi Legal Function and will provide assistance on matters relating to Marketing, contracts, Intellectual Property, and brand protection in the food and beverage sector, to support business value growth and other operating objectives, whilst avoiding or minimising legal exposure. You will assist and support the General Counsel Marketing & IP and will provide expert advice to the Global Marketing teams, and ensure that the company complies with marketing laws, regulations and best practices. You will be a broad thinking, business-savvy, flexible, and pragmatic legal advisor and will ensure that the projects to which you contribute are compliant, by providing specific advice and general training. You will also contribute to the coordination of work by the legal Marketing & IP team and within the broader Legal matrix organization. You will provide quality legal advice to the internal clients, supporting Marketing staff and their projects and transactions, in line with their short and long-term business objectives. This role is based in the London Office and requires regular interaction with the IP lawyers in Geneva.

RESPONSIBILITIES

  • Be an active member of the Marketing & IP team by identifying legal risks, providing pragmatic and business-focused support on marketing and innovation projects to internal clients in light of the Bacardi Responsible Marketing Principles, of applicable laws and regulations and of prudent IP standards.
  • Assist in the drafting and negotiation of marketing contracts, using available templates and standards, and interact with in-house and external lawyers, with the goal of ensuring the right balance of commercial benefits and risk management.
  • Actively interact with external lawyers and trademark agents and engage with other members of the global legal function as part of a matrix organisation.
  • Monitor developments in IP and marketing laws, and legal trends in the marketing field, especially in the digital area and in respect of alcoholic beverages, and alert the Legal and Marketing teams to ensure that these changes are adequately considered.
  • Support the General Counsel Marketing & IP on brand protection activities.
  • As member of the global Legal function, you will participate in global projects or cross border activities and may interact with global corporate functions if needed, particularly on product innovation and brand protection.

SKILLS

  • Proven experience in legal aspects of marketing and in IP matters, in or for an international company.
  • Pragmatic business judgment and risk assessment skills and ability to effectively balance business objectives and legal requirements, to enable the business to achieve its objectives in compliance with applicable rules and with the company’s values.
  • Ability to work in a fast-moving matrix and cross-functional environment with different stakeholders, both internally and externally.
  • Organizational intelligence and cross-cultural agility.
  • Great team player within the Marketing & IP team and with the global function.
  • Superior abilities to communicate orally and in writing, to clearly and concisely convey information and to listen to others.
  • Proactive business partner and trusted advisor with strong influencing skills.
  • Accessible and responsive to Marketing staff and to other members of the Legal function.
  • Law Degree from a top tier law school and significant experience in a comparable role.
  • Excellent critical thinking, analytical, negotiation and drafting skills.
  • Uncompromising integrity and values, and ability to uphold and advance the same across the organisation.

EXPERIENCE

  • Experience in the beverages industry and language skills (French, Spanish, Italian) are an advantage.

PERSONAL QUALITIES

  • Living our Values and demonstrating high Learning Agility will be fundamental for success in this role.
  • You will be expected to be a leadership role model in the following competencies: Focus Externally to Win, Drive Execution & Results, Lead Strategically & Know your Business, Make the Matrix Work, Lead by Example, Develop and Inspire Talent.

KEY RELATIONSHIPS AND INTERDEPENDENCIES

  • Your ability to operate and orchestrate seamlessly within the matrix will be critical for your success in this role and of the function.

Legal Counsel IP & Marketing employer: Bacardi-Martini

Bacardi is an exceptional employer, offering a vibrant work culture in the heart of London that fosters creativity and collaboration. With a commitment to employee growth through comprehensive training programmes and flexible work arrangements, Bacardi empowers its Primos to thrive both personally and professionally. The company’s inclusive environment, competitive benefits package, and strong emphasis on community engagement make it a truly rewarding place to build a meaningful career.
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Contact Detail:

Bacardi-Martini Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Legal Counsel IP & Marketing

✨Tip Number 1

Familiarise yourself with Bacardi's Responsible Marketing Principles and the legal landscape surrounding marketing in the food and beverage sector. This knowledge will help you demonstrate your understanding of the company's values and how you can contribute to their compliance efforts during discussions.

✨Tip Number 2

Network with professionals in the IP and marketing legal fields, especially those who have experience in the beverages industry. Engaging with these individuals can provide insights into the role and may even lead to referrals or recommendations.

✨Tip Number 3

Stay updated on current trends and changes in IP and marketing laws, particularly those affecting alcoholic beverages. Being well-informed will allow you to speak confidently about relevant issues during interviews and showcase your proactive approach.

✨Tip Number 4

Prepare to discuss your experience in balancing business objectives with legal requirements. Use specific examples from your past roles to illustrate how you've successfully navigated complex legal challenges while supporting marketing initiatives.

We think you need these skills to ace Legal Counsel IP & Marketing

Proven experience in legal aspects of marketing
Intellectual Property (IP) expertise
Contract drafting and negotiation skills
Pragmatic business judgment
Risk assessment skills
Ability to balance business objectives with legal requirements
Strong communication skills, both oral and written
Analytical and critical thinking skills
Organisational intelligence
Cross-cultural agility
Team collaboration within a matrix environment
Proactive business partnering
Influencing skills
Knowledge of marketing laws and regulations
Familiarity with brand protection strategies
Experience in the beverages industry

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights relevant experience in legal aspects of marketing and intellectual property. Use specific examples that demonstrate your ability to balance business objectives with legal requirements.

Craft a Compelling Cover Letter: In your cover letter, express your passion for the food and beverage sector and how your skills align with Bacardi's values. Mention your understanding of marketing laws and your proactive approach to risk management.

Showcase Communication Skills: Since strong communication is key for this role, ensure your application reflects your ability to convey complex legal concepts clearly. Use concise language and avoid jargon where possible.

Highlight Team Collaboration: Emphasise your experience working in cross-functional teams. Provide examples of how you've successfully collaborated with different stakeholders to achieve common goals, particularly in a matrix organisation.

How to prepare for a job interview at Bacardi-Martini

✨Understand the Role and Responsibilities

Before the interview, make sure you thoroughly understand the job description. Familiarise yourself with the key responsibilities, such as providing legal advice on marketing and IP matters, and think about how your experience aligns with these tasks.

✨Showcase Your Legal Expertise

Be prepared to discuss your previous experience in marketing law and intellectual property. Highlight specific cases or projects where you successfully navigated legal challenges, demonstrating your pragmatic business judgment and risk assessment skills.

✨Demonstrate Communication Skills

Since this role requires excellent communication abilities, practice articulating your thoughts clearly and concisely. Be ready to provide examples of how you've effectively communicated complex legal concepts to non-legal stakeholders in the past.

✨Emphasise Team Collaboration

This position involves working within a matrix organisation, so be prepared to discuss your experience collaborating with cross-functional teams. Share examples of how you've successfully worked with diverse stakeholders to achieve common goals.

Legal Counsel IP & Marketing
Bacardi-Martini
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  • Legal Counsel IP & Marketing

    City of Westminster
    Full-Time
    36000 - 60000 £ / year (est.)

    Application deadline: 2027-06-19

  • B

    Bacardi-Martini

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