At a Glance
- Tasks: Lead global brand strategy and creative development to engage consumers.
- Company: Bacardi, a leading global spirits company with a rich heritage.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Join a passionate team dedicated to innovation and excellence.
- Why this job: Transform brands and connect with a new generation of consumers.
- Qualifications: Proven leadership in creative strategy and project management.
The predicted salary is between 100000 - 150000 £ per year.
As a key enabler of realizing the BEST10 Strategy, you will lead the transformation of how our brands execute globally. You will lead all the key projects to ensure that we delight our consumers in their future moments that matter and improve our execution strategy and standards driving stronger business growth and recruiting a new generation of consumers into the brand.
About You
You are a transformational leader who combines a strategic and creative vision with strong project management and influencing skills and a bias for getting things done and delivered. You champion what is right for the consumer while ensuring strong commercial results and meeting time to market expectations. You have a proven track record in working with agencies, key markets and regions delivering creative, product and commercial strategies that delight customers and build iconic brands.
Responsibilities
- Lead and delivery of global communications strategy, plan, and marketing material
- Lead the development of the connections plan with the integrated agency teams
- Lead development and production on all brand advertising and campaigns
- Lead the development of all comms toolkits/assets, guidelines for the brand to be flawlessly executed across all channels
- Lead the development and execution of brand social and digital strategy, programming across multiple channels and agencies and working with markets and cross functions brand team to deliver quarterly social/digital content calendar in line with publishing best practices
- Establish brand and campaign KPI's in collaboration with SIA team, delivering measurement reports on a quarterly basis and post campaigns in depth analysis
- Responsible for marketing budget, keeping finance tracker up and being accountable on all finance
- Responsible for all timelines and budgets whilst ensuring assets are delivered to a consistently high standard
- Embed new brand positioning, platform, and campaign across top BMC’s
Deliverables
- Global Connections Strategy
- All Creative Comms Briefing
- All internal comms marketing documents, films, and presentations of comms plans
- Global Campaign Creative, Guidelines and Toolkits
- Quarterly Social Toolkits
- Measurement Framework
Global Director, Creative Development, Bacardi Hamilton, Bermuda Bermuda Hamilton, Bermuda, Be[...] employer: Bacardi-Martini
Bacardi is an exceptional employer, offering a dynamic work environment in the stunning location of Hamilton, Bermuda. With a strong focus on employee growth and development, we provide opportunities for our team to lead transformative projects that shape the future of our iconic brands. Our collaborative culture encourages creativity and innovation, ensuring that every employee can make a meaningful impact while enjoying the unique lifestyle that Bermuda has to offer.
