At a Glance
- Tasks: Lead exciting on-trade marketing initiatives and create impactful consumer experiences.
- Company: Join Bacardi-Martini UK, a leader in the beverage industry with a vibrant culture.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on innovation and market success.
- Why this job: Make a real difference by driving brand strategies and engaging consumers directly.
- Qualifications: Proven experience in on-premise marketing and strong stakeholder management skills.
The predicted salary is between 59400 - 72600 £ per year.
Bacardi-Martini UK is seeking an experienced On-Premise and Trade marketing leader to own the BTL activation plan across defined brands and markets. You will partner with regional teams, translate brand strategy into consumer-centric in-market programs, and drive POSM and activation workstreams with a focus on profitability and superior execution.
The role demands strong stakeholder management, an omnichannel mindset, and the ability to unite regional and local teams to deliver winning in-market.
European On-Trade Marketing Lead employer: Bacardi-Martini
Bacardi's Bombay Sapphire Distillery offers a vibrant and dynamic work environment where creativity and passion for events thrive. As an Experiential Events Lead, you will benefit from a supportive culture that prioritises employee growth and development, alongside unique opportunities to engage with corporate clients in a stunning location. Join us to be part of a team that values innovation and collaboration, making every event a memorable experience.
StudySmarter Expert Advice🤫
We think this is how you could land European On-Trade Marketing Lead
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Bacardi-Martini and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Bacardi-Martini are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Bacardi-Martini on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Bacardi-Martini. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace European On-Trade Marketing Lead
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Bacardi-Martini. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Bacardi-Martini:Show us that you’ve done your homework! In your application, briefly mention what you admire about Bacardi-Martini’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Bacardi-Martini
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Bacardi-Martini will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Bacardi-Martini, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
