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- Tasks: Lead innovative customer marketing programs to boost brand growth in the UK On Trade.
- Company: Join Bacardi, a global leader in spirits with over 200 brands and a family-oriented culture.
- Benefits: Enjoy flexible work arrangements, competitive pay, and generous holiday allowances.
- Why this job: Be part of a dynamic team that values creativity, collaboration, and personal growth.
- Qualifications: 2-3 years of relevant experience in brand management or customer marketing preferred.
- Other info: Embrace a culture of belonging and entrepreneurial spirit while making impactful contributions.
The predicted salary is between 36000 - 60000 £ per year.
You will play a crucial role in working with the European Below The Line Program Manager and external agencies to develop game changing customer marketing programs and activities to deliver brand growth within the UK On Trade. You will be an integral member of the customer account team within a defined sector of the UK On Trade. You will be responsible for translating the UK brand strategy into customer-facing solutions and managing investment to maximise return. Operating at pace, being able to multi-skill effectively and being at ease leading projects are all essential skills needed to excel within this role.
RESPONSIBILITIES
- Building long-term relationships with key strategic customers, internally and externally.
- Responsible for executing the On Trade customer marketing strategy for a market leading brand.
- Consulting & communicating with key local stakeholders on brand/category level plans & activities.
- Supporting development and localisation of below the line activation toolkits and produce materials and services including point of sale material relevant for the UK market.
- Below the line agency management & briefing responsibility.
- Manages local market A&P budget for respective brand and function (Customer Marketing only).
SKILLS
- Minimum 2 years relevant experience (brand management, customer marketing, agency side) or minimum 3 years commercial experience (Regional or National accounts in On or Off Trade).
- Proficiency in English.
- Experience of working in UK On Trade – preferred but not essential.
- Experienced in working with and influencing stakeholders to develop and implement clear agendas and longer-term execution plans.
- Experience in balancing long and short-term priorities to create efficiencies.
- Comprehension of competitive market for brand and category.
- Comfortable interpreting data to develop initiatives to grow the brand in line with company values.
- Experience of managing a budget.
PERSONAL QUALITIES
- Can adapt style to manage stakeholders to ensure the timely delivery of the annual planning process.
- Actively builds and leads interactions between the functions to ensure plans are implemented and goals met.
- A flair for presenting ideas and plans with the ability to flex style to their audience.
- Ability to work under pressure and to deal with ambiguity.
- Strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become.
- High levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others.
- Deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance.
- Demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
- Can think critically to penetrate complex problems and expand the possibilities by making fresh connections.
- Have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change.
Customer Marketing Manager, UK On Trade employer: Bacardi-Martini
Contact Detail:
Bacardi-Martini Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Customer Marketing Manager, UK On Trade
✨Tip Number 1
Familiarise yourself with the UK On Trade market. Understanding the dynamics and key players in this sector will help you speak confidently about how you can contribute to brand growth during interviews.
✨Tip Number 2
Network with professionals in customer marketing and the On Trade sector. Attend industry events or join relevant online forums to connect with potential colleagues and learn more about the role.
✨Tip Number 3
Prepare examples of how you've successfully managed budgets and led projects in previous roles. Being able to demonstrate your results agility will be crucial in showcasing your fit for this position.
✨Tip Number 4
Showcase your ability to build relationships with stakeholders. Think of specific instances where you've influenced decision-making or collaborated effectively, as this is a key aspect of the role.
We think you need these skills to ace Customer Marketing Manager, UK On Trade
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in customer marketing and brand management. Use keywords from the job description to demonstrate that you understand the role and its requirements.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the brand and the industry. Discuss how your skills align with the responsibilities outlined in the job description, particularly your ability to build relationships and manage budgets.
Showcase Relevant Experience: Provide specific examples of past projects where you've successfully executed marketing strategies or managed stakeholder relationships. Quantify your achievements to illustrate your impact.
Demonstrate Cultural Fit: Research Bacardi's culture and values, such as being Fearless and treating each other like Family. Reflect these values in your application by sharing experiences that showcase your adaptability, teamwork, and results-driven mindset.
How to prepare for a job interview at Bacardi-Martini
✨Understand the Brand Strategy
Before your interview, make sure you have a solid grasp of the brand strategy for the UK On Trade. Be prepared to discuss how you would translate this strategy into customer-facing solutions and provide examples of similar experiences you've had in the past.
✨Showcase Your Stakeholder Management Skills
This role requires strong stakeholder management abilities. Prepare to share specific examples of how you've successfully influenced stakeholders in previous roles, particularly in developing and implementing marketing plans.
✨Demonstrate Your Budget Management Experience
Since you'll be managing a local market A&P budget, be ready to discuss your experience with budget management. Highlight any instances where you maximised return on investment through effective budget allocation.
✨Exhibit Your Agility and Adaptability
The job description emphasises the need for mental and change agility. Prepare to discuss situations where you've had to adapt quickly to changing circumstances or navigate ambiguity, showcasing your ability to thrive under pressure.