At a Glance
- Tasks: Lead impactful marketing strategies in Global Travel Retail and drive brand growth.
- Company: Join Bacardi, a global leader in premium spirits with a vibrant culture.
- Benefits: Competitive pay, flexible work, travel discounts, and generous leave policies.
- Other info: Diverse and inclusive workplace with excellent career development opportunities.
- Why this job: Make a real impact in a dynamic environment while developing your marketing skills.
- Qualifications: 5+ years in marketing, strong analytical skills, and experience in complex organisations.
The predicted salary is between 60000 - 75000 £ per year.
YOUR OPPORTUNITY
About the Role
As GTR Customer Marketing Manager, you will play a key role in bringing Bacardi’s Travel Retail strategy to life, driving both brand growth and commercial performance. You will lead the delivery of high-impact customer and shopper programmes, owning A&P investment and championing a culture of learning and continuous capability development. Working across a highly matrixed organisation, you will connect Brand, Commercial, and Customer teams with our partners and agencies to ensure the right plans are delivered in the right markets. Combining strategic thinking with hands‑on execution, you will turn insight into action, drive executional excellence, and unlock growth across the GTR channel.
KEY RESPONSIBILITIES
- Lead best‑in‑class execution across Global Travel Retail, delivering impactful brand activations and visibility across markets, customers, and touchpoints, while embedding AVQPAP standards and continuously raising quality and consistency.
- Act as a key integrator across the matrix, aligning Brand, Commercial, Advocacy, Supply Chain, and regional teams behind GTR priorities.
- Translate brand strategy and shopper insights into impactful customer programmes, driving growth across activations, promotions, and merchandising, and leveraging key purchase drivers to convert consumers from awareness to transaction across omnichannel journeys.
- Own end‑to‑end customer and activity planning, partnering with Sales and Finance to deliver against business priorities and Integrated Activity Plans.
- Lead measurement & evaluation (M&E), building a strong performance culture and using data and insights to optimise future activity.
- Manage A&P investment, ensuring disciplined planning, tracking, and optimisation aligned to business priorities.
- Lead and inspire agency and external partners, delivering innovative, customer‑first solutions and best‑in‑class execution.
- Build deep channel and customer expertise, acting as a trusted advisor to internal teams and customers, and overseeing the delivery of On‑Trade and Off‑Trade programmes, including activations, advocacy, and key events.
- Strengthen capability across the organisation, supporting advocacy programmes, brand ambassadors, and cross‑functional development.
SKILLS & EXPERIENCE
- Proven ability to operate and lead effectively in complex, matrix organisations, influencing stakeholders across functions and markets.
- Strong stakeholder management and relationship‑building skills, with the ability to align internal teams, customers, and agency partners.
- Strong commercial and analytical acumen, translating data and insights into clear, actionable decisions and business impact.
- Highly organised with strong prioritisation skills, able to manage multiple projects and deadlines in a fast‑paced environment.
- Confident decision‑maker, comfortable navigating ambiguity and challenging the status quo to improve outcomes.
- Creative and solution‑oriented mindset, focused on delivering practical, high‑impact results.
- Excellent communication, presentation, and storytelling skills, able to convey ideas clearly and persuasively to diverse audiences.
EXPERIENCE
- Minimum of 5 years’ experience in Marketing or Commercial roles, ideally within premium FMCG.
- Experience working across omnichannel environments (e.g. On‑Trade, Off‑Trade, Digital Commerce).
- Global Travel Retail (GTR) experience is highly desirable.
- Fluency in English required; additional languages are an asset.
Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person's identity.
Compensation, Paid Time Off & Retirement
- Competitive Pay Package.
- Competitive Holiday/Paid Time Off, plus additional days offered (e.g., volunteer day, allowing you to give back to the community).
- Retirement/Pension Plan.
- Medical, Critical Illness, and Life Insurance.
- Employee Assistance Programs.
- Best‑in‑class, family‑friendly, and inclusive leave policies.
Additional Benefits
- Flexible work arrangements (depending on role/office/site location).
- Access to E‑learning Platforms and Career Development programs.
- Travel Discounts (e.g., hotel and car rental).
- And much more!
Customer Marketing Manager, Global Travel Retail employer: Bacardi-Martini
Bacardi is an exceptional employer, offering a dynamic work environment in vibrant locations such as London, Rotterdam, and Barcelona. With a strong focus on employee growth, the company provides access to e-learning platforms, flexible work arrangements, and a culture that champions continuous learning and innovation. Employees enjoy competitive pay, generous leave policies, and unique benefits like travel discounts, making Bacardi a rewarding place to build a meaningful career in the Global Travel Retail sector.
StudySmarter Expert Advice🤫
We think this is how you could land Customer Marketing Manager, Global Travel Retail
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who work at Bacardi or in Global Travel Retail. A friendly chat can open doors and give you insights that might just help you land that Customer Marketing Manager role.
✨Tip Number 2
Show off your skills in action! If you’ve got a portfolio of past campaigns or projects, bring it along to interviews. It’s a great way to demonstrate your strategic thinking and executional excellence, which are key for this role.
✨Tip Number 3
Prepare for those tricky questions! Think about how you’d tackle challenges in a matrix organisation and be ready to share examples of how you’ve influenced stakeholders. This will show you’re the confident decision-maker they’re looking for.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the Bacardi team.
We think you need these skills to ace Customer Marketing Manager, Global Travel Retail
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Customer Marketing Manager role. Highlight your experience in marketing, especially within the FMCG sector, and showcase how your skills align with Bacardi’s Travel Retail strategy.
Showcase Your Achievements:Don’t just list your responsibilities; share specific examples of your past successes. Use metrics where possible to demonstrate how you’ve driven brand growth or improved commercial performance in previous roles.
Be Authentic:Let your personality shine through in your application. Bacardi values creativity and a solution-oriented mindset, so don’t hesitate to express your unique approach to challenges and how you can contribute to their culture.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets the attention it deserves and allows us to see your enthusiasm for joining the Bacardi team!
How to prepare for a job interview at Bacardi-Martini
✨Know Your Brand Inside Out
Before the interview, dive deep into Bacardi's brand values and their Travel Retail strategy. Understand their key products and recent campaigns. This knowledge will help you connect your experience with their goals and show that you're genuinely interested in the role.
✨Showcase Your Stakeholder Management Skills
Prepare examples of how you've successfully influenced stakeholders in previous roles. Highlight your ability to align teams and manage relationships across different functions. This is crucial for a role that requires working across a matrixed organisation.
✨Bring Data to the Table
Be ready to discuss how you've used data and insights to drive marketing decisions in the past. Prepare specific examples where your analytical skills led to successful outcomes. This will demonstrate your commercial acumen and ability to optimise activities based on performance metrics.
✨Practice Your Storytelling
Since excellent communication is key, practice conveying your ideas clearly and persuasively. Use the STAR method (Situation, Task, Action, Result) to structure your responses. This will help you articulate your experiences effectively and keep the interview engaging.
