You will be the feet-on-the-street champion for Bacardi’s Agave portfolio, focused on discovering and Activating new On-Trade opportunities in London. You will drive the performance and growth of Patrón Tequila & Ilegal Mezcal through searching for new business and supporting the execution of existing business.
About You
You love the energy of the on‑trade and have a real passion for Agave and cocktail culture. Your strong communication and interpersonal skills will be key to your success in this role. You recognise the importance of relationships and work hard to build them. Most importantly, you are entrepreneurial, driven to find new opportunities, and motivated to accelerate our agave portfolio.
Responsibilities
- Collaborate cross‑functionally with Sales, Wholesale, Marketing and Brand Ambassadors to bring our agave brands to life and execute ‘best in class’ brand activations.
- Pro‑actively scout, identify and support new on‑trade opportunities for our agave portfolio across London; generate new leads and help bring our brands to priority outlets.
- Build strong relationships with decision‑makers to understand needs, concepts and consumer profiles.
- Deliver on key selling metrics: brand distribution, outlet visibility, new business, promotional and financial targets.
- Work in partnership with customers, acting as business contact to deliver 360 solutions and resolve all questions/issues.
- Monitor and evaluate promotional activities against budget, conducting ROI analysis.
Skills & Experience
- Experience in Sales, Activation and Premium On‑Trade / Hospitality Sector.
- Proven track record of performance and delivery.
- Strong (social) networking / interpersonal and relationship building skills.
- Strong analytical, planning and time‑management skills.
- Creative thinking.
Personal Qualities
- Pro‑active, goal‑oriented and passionate about delivering results; constantly seeks to improve.
- Love the consumer, creates strong positive first impressions and builds great relationships with customers.
- Understands others’ needs and builds innovative solutions that delight consumers and deliver bottom‑line results.
- Demonstrates resilience by overcoming challenges and staying calm under pressure.
- Demonstrates entrepreneurial thinking, looking for new ways to achieve better results.
Benefits
- Competitive Pay Package.
- Competitive Holiday/Paid Time Off, plus additional days (e.g., volunteer day).
- Retirement/Pension Plan.
- Medical, Critical Illness and Life Insurance.
- Employee Assistance Programs.
- Best‑in‑class, family‑friendly and inclusive leave policies.
- Flexible work arrangements (depending on role/office/site location).
- Access to e‑learning platforms and career development programmes.
- Travel discounts (e.g., hotel and car rental).
- And much more!
Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organisation across the globe. We promote a working environment in which all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, colour, religion, sex, gender, sexual orientation, marital status, disability, age or any other legally protected aspect of a person's identity.
